We recommend sending the following email to individuals at your organization. Some important items about the
email are as follows:
Have the most senior person in your organization send the email so it generates the highest impact.
Send this as a single-subject email to solicit the greatest response. While you can also mention NuRide in a
newsletter, intranet or other communication, the single-subject email always generates the highest impact.
Use the recommended subject line since everyone wants to “improve their commute”.
After you send the email you may also want to distribute flyers, put links to NuRide on your intranet or even
put up designated special parking spots for NuRide carpoolers. Flyers and other information is available at
anytime at www.nuride.com/promote.
FROM: Human Resources / Senior Management / Facilities
SUBJECT: Improve your commute
We wanted to let you know of a free and highly flexible service that could help improve your commute. It’s called
NuRide and it’s a free online service where you can earn rewards when you commute by carpool, vanpool, biking,
walking, telecommuting or taking public transportation. To learn more and see who’s already “NuRiding” in your area
Human Resources / Senior Management / Facilities