Technical Advertising Specifications by baa17504

VIEWS: 80 PAGES: 16

									            OCTOBER 2007
                                   Technical Advertising Specifications




            Technical Advertising Specifications
8VM000100




                                                                8VM000100   
Technical Advertising Specifications




Contents
                Introduction. ...................................................................................................................................... 3
                            .

                Size.Requirements............................................................................................................................ 4

                Double.Trucks. ................................................................................................................................................ 5

                Minimum.Point.Size..Policy........................................................................................................................... 6

                Deadlines. ........................................................................................................................................................ 7.

                Supply.of.Digital.Advertising.Material.Check.Sheet.................................................................................. 8

                Ads.delivered.Digitally.................................................................................................................................... 9.

                Pagestore.(ISDN)......................................................................................................................................... 10

                E-mails........................................................................................................................................................... 11

                PDF.Settings................................................................................................................................................. 12

                E-mail/Disk.(Elements.of.Adverts.for.make-up)...................................................................................... 13.

                Production.Requirements.(Four.Colour).................................................................................................. 14

                Tone.Production.Guidelines....................................................................................................................... 14

                Spot.Colour................................................................................................................................................... 15.

                Supplement.Cover.Lugs. ............................................................................................................................ 16




2   8VM000100
                                                             Technical Advertising Specifications




Introduction
Welcome.to.The.Dominion.Post.
The.intention.of.this.document.is.to.provide.you.with.a.guide.to.the.production.printing.capabilities.
available.and.to.ensure.your.advertising.material.has.every.opportunity.of.outstanding.reproduction.
in.our.award-winning.newspaper.
The.Dominion.Post.has.invested.heavily.in.the.very.latest.printing.technologies.and.is.committed.to.
providing.all.of.its.clients.with.an.unparalleled.standard.of.printing.excellence.
While.the.technical.details.in.this.document.will.be.updated.from.time.to.time,.The.Dominion.Post.
accepts.no.responsibility.for.material.that.does.not.conform.to.the.specifications.stated.in.this.
document.
We.welcome.your.enquiries.and.should.you.require.further.information,.the.following.people.would.
be.more.than.happy.to.assist.and.advise.you.

Production Manager
Steve.Dodds
Ph.(04).474-0329
Mobile.027.233-1153

Night Production Co-ordinator (after 4.30pm)
Gary.Bovis
Ph.(04).474-0391

Digital Delivery Co-ordinator
Tony.Norton
Ph.(04).474-0468




DELIVERY.ADDRESS
Re: Material For Publication
The.Design.Centre,
1st.Floor,
40.Boulcott.Street,
Wellington.
Phone.(04).474-0528
Fax.(04).474-0053




                                                                                                     8VM000100   
Technical Advertising Specifications




Advertising Size Requirements
                               COLUMN WIDTHS
       CLASSIFIED (11 Col Page)                     ROP DISPLAY (10 Col Page)
    COL..         CMS..           EMS.PICA..       COL..      CMS..            EMS.PICA
    . 1.        3.2.cms..          7.pi.6..         1..     3.4.cms..           8.pi.0
    . 2..       6.6.cms..         16.pi.0..         2..     7.2.cms..          17.pi.0
    . 3..       10.1.cms..        24.pi.0..         3..     11.0.cms..         26.pi.6
    . 4..       13.5.cms..        32.pi.0..         4..     14.8.cms..         35.pi.0
    . 5..       17.0.cms..        40.pi.0..         5..     18.6.cms..         44.pi.4
    . 6..       20.4.cms..        48.pi.0..         6..     22.4.cms..         53.pi.9
    . 7..       23.9.cms..        56.pi.5..         7..     26.2.cms..         65.pi.0
    . 8..       27.3.cms..        65.pi.0..         8..     30.0.cms..         71.pi.6
    . 9..       30.8.cms..        73.pi.0..         9..     33.8.cms..         80.pi.0
    .10..       34.2.cms..        81.pi.0..         10..    37.6.cms..         89.pi.0
    .11..       37.7.cms..        90.pi.0


     ROP Page   Classified Page                      Tabloid            Double Truck
    (10 Column)  (11 Column)                       (7 Column)           (20 Column )

.   540.mm.deep..            540.mm.deep..         370.mm.deep..        540.mm.deep
.        x..                      x..                   x..                  x
.   376.mm.wide..            377.mm.wide..         262.mm.wide..        775.mm.wide

SPECIAL AD SIZES
Front.page.solus.34.2cm.wide.by.5.8cm.deep

Lug.4.6cm.wide.by.2.8cm.deep




                                               IMPORTANT:
                         Care should be taken when selecting between
                      Classified ( col page) and ROP/Display (0 col page)
                      measures to avoid resizing of ads to fit booked space.
   8VM000100
                                                Technical Advertising Specifications




Double trucks                      (Advertisements running through the gutter)
Double.trucks.must.be.supplied.in.digital.form.to.our.requirements....
Film.is.not.accepted..

This.material.should.be.supplied.at.same.size,.with.the.gutter.recognised.
as.another.column.
SAME SIZE

     .. Col..            Width..             Col..             Width.

     .   4..            171mm..                6..            247mm..

     . 10+1..           399mm..             14+1..            547mm.

     . 11+1..           433mm..             15+1.             .585mm.

     . 12+1..           471mm..             16+1..            623mm.

     . 13+1..           509mm..             20+1..            775mm




(All.measures.include.23mm.gutter).
Should.you.require.further.information.please.phone:..
Steve.Dodds.
Ph:.(04).474-0329.
Mobile:.027.233-1153




                                                                                 8VM000100   
Technical Advertising Specifications




Minimum Point Size Policy
Minimum Point Size
                                                                                                  .
From.time.to.time.we.are.asked.to.publish.advertisements.with.reversed-out.or.colour.type.which.is.
too.small.and.makes.reading.impossible..

This.can.be.of.concern.if.the.type.is.used.to.state.conditions.of.purchase.or.similar.disclaimer.type..
information..

The.following.is.a.guide.to.help.reproduce.the.highest.quality,.while.allowing.for.print.variations..
during.the.print.run..

Colour Type
•.. The.Sans.Serif.typefaces.should.be.bold.and.solid.with.no.fine.line.work.in.them..
•.. The.minimum.type.size.for.single.coloured.print.on.white.back.round.is.6pt.
•.. The.minimum.type.size.for.two.or.three.colour.on.white.background.is.8pt.
•. Typeface.in.4.colours.is.not.recommended.but,.if.it.has.to.be.used,.should.be.at.least.12pt..

Reverse Type
•.. If.reversing.type.out.of.panels,.it.is.recommended.that.this.be.limited.to.using.a.maximum.of...
    three.colours.
•.. Minimum.text.size.of.reversed.type.out.of.a.four-colour.image,.type.with.fine.serifs.or.type.with..
    screens,.is..12pt...This.allows.for.press.variations.in.register,.while.maximizing.legibility
•. For.contrast.and.readability.reverse.type.should.not.be.placed.in.with.screened.areas.less.than.
    50%.or.in.yellow.or.light.coloured.backgrounds..

Colour Saturation
•. Coloured.type.or.solid.panels.with.reverse.type.can.print.using.a.single.colour.at.100%..When.
   a..second,.third.or.fourth.colour.is.required.for.colour.makeup,.these.extra.colours.should.be.
   limited..to.90%,.keeping.within.the.total.ink.limit.of.230%..This.will.allow.the.ink.to.trap.the.press.
   and..result.in.consistent.and.balanced.printing..

Point Sizes
•. The.minimum.type.size.for.a.single.solid.colour.of.(100%.C,.M,.Y,.K).is..6pt.
•.. The.minimum.type.size.for.coloured.type.on.white.background.using.two.or.three.colours.is..8pt.
•.. The.minimum.type.size.for.coloured.type.on.white.background.using.four.colours.is.not..
    recommended,.but.if.used.should.be.sans.serif.and.bold.and.in..12pt.
•.. The.minimum.type.size.for.reversed.type,.out.of.four-colour.image./.with.fine.serifs./.with.
    screens..12pt.

Reversed Font Thickness
Medium.and.bold.weights.are.recommended...Avoid.fine.serifed.typefaces..

Certain.fonts.can.be.smaller,.however,.The.Dominion.Post.requires.that.all.type.in.advertisements..
should.be.legible.in.the.printed.form.to.a.reasonable.cross.section.of.readers..

As.publisher,.The.Dominion.Post’s.decision.on.legibility.is.final..

This.policy.does.not.apply.to.key.numbers.and.advertisement.identification.codes.




   8VM000100
                                                                Technical Advertising Specifications




Deadlines
Ads on disk or email
No.later.than.12.noon.on.the.working.day.prior.to.publication.

Ads via quickcut pagestore (ISDN)
No.later.than.2pm.on.the.working.day.prior.to.publication..

Copy for setting
The.following.schedule.applies:.


                                     Publication Day          Copy To Be Set & Displayed                Deadline
                                     Monday..                            Wednesday..                      9.30am.
  ROP/DISPLAY ADS                    Tuesday..                            Thursday..                      9.30am.
     STANDARD                        Wednesday..                            Friday..                      9.30am.
     NEWS PAGE
                                     Thursday..                            Monday..                       9.30am.
    (10 COLUMN)
                                     Friday..                              Tuesday..                      9.30am.
                                     Saturday..                          Wednesday..                      9.30am.


                                     Publication Day          Copy To Be Set & Displayed                Deadline
                                     Monday..                             Thursday..                       NOON.
                                     Tuesday..                              Friday..                       NOON.
       CLASSIFIED
                                     Wednesday..                           Monday..                        NOON.
        MATERIAL
                                     Thursday..                            Tuesday..                       NOON.
      (11 COLUMN)
                                     Friday..                            Wednesday..                       NOON.
                                     Saturday..                           Thursday..                       NOON.


          PREPRINT                   Publication Day          Copy To Be Set & Displayed                Deadline.
     Recruitment                     Wednesday..                           Monday..                         10am.
     Recruitment                     Saturday..                          Wednesday..                           2pm.
     Property                        Saturday..                          Wednesday..                        10am.
     Motoring                        Saturday..                            Tuesday..                        10am.
     The.Long.Weekend                Saturday..                          Friday.Prior..                     10am.
     Indulgence                      Saturday.                         Thursday.Prior..                    NOON.

To.ensure.proofs.received.for.Saturday.ads,.please.submit.copy.as.early.as..possible.

PUBLIC HOLIDAYS
On.Public.Holidays.some.variation.to.deadlines.will.occur..Please.check.with.your.advertising.representative.on.these.

                                                                                                           8VM000100   7
Technical Advertising Specifications


The form below is distributed to clients to attach to digital advertising material for increased clarity.


 Check list for supply of Digital Advertising Material
                                         ie: disk, email, pagestore
Reduce.the.risk.of.your.advert.being.rejected,.and.maximise.reproduction.quality.of.your.
advertisement,.by.completing.this.check.list..For.more.information.on.our.conditions.for.acceptance.
of.display.advertisements,.call.our.digital.delivery.personnel.on.(04).474-0468..

    Complete ad as an.
    Open.ad.Document...                                    EPS.File.                                           PDF.

    Fonts.
    Postscript.&.screen.fonts.supplied.                                                   All.fonts.embedded.
    (OPEN.DOCUMENTS.ONLY).

    Ad information.
    Size.of.Ad......................................cm...              .           x....................................cols.
    Display.. ..                                             Colour.
    Classified...                                             B&W..

    Colour.
    All.colour.CMYK...                                                  .     All.scans.composite,.not.DCS..

    Application – PC compatible
    Indesign.                                              Illustrator....                                Acrobat..

    Disk information
    CD....                                                      DVD..

    Scan images (Complete ad or separate elements)
    TIFF.                                      JPEG...                      Photoshop.EPS..
    Colour.scans.to.be.CMYK..               ..       .              Total.ink.weight.=.230%.
    Use.GCR,.with.Maximum.Black.at.80%...            .            Allow.for.Dot.Gain.of.34%.
    Flatness.level.for.clipping.paths.=.9.. .        .Scan.resolution.for.Greyscale:.170.ppi.
    Scan.resolution.for.CMYK:.170.ppi..                 Scan.resolution.for.Line.art:.500.ppi.

    Proof of ad or image supplied..


                                                       IMPORTANT:
                Care should be taken when selecting between classified ( col page)
         and ROP/Display (0 col page) measures to avoid resizing of ads to fit booked space.

   8VM000100
                                                       Technical Advertising Specifications




Ads Supplied Digitally
(To enable your disk to be returned, please supply return address)
For.those.advertisers.wishing.to.begin.supplying.advertisements.digitally,.we.recommend.a.trial,.to.
check.the.compatibility.of.systems.

As.a.service.to.customers.we.will.accept.ads.that.have.been.created.on.any.of.the.following.PC.
compatible.applications:.InDesign,.Illustrator,.Photoshop.

Transportation.can.be.by.CD,.DVD,.Pagestore.or.E-mail.

All.fonts.used.will.need.to.match.those.on.the.supplied.list,.unless.taken.to.Outline.
If.a.font.is.supplied,.The.Dominion.Post.will.assume.that.all.legal.requirements.have.been.met.in.
regard.to.its.use.in.the.advertisement.


                     ONLY POSTSCRIPT FONTS ARE USED IN-HOUSE
                 Fonts.used.from.other.sources.may.result.in.substitute.fonts
                               being.used.on.the.final.output.

KNOCKOUT:.Set.knockout.to.on.

OVERPRINT:.Set.overprint.to.off.

Each.ad.is.to.be.made.up.as.a.separate.document.to.the.final.booked.size,.less.1mm.in.depth.




                                                                                           8VM000100   
Technical Advertising Specifications




Pagestore (ISDN)
The.Dominion.Post.will.accept.material.from.digital.delivery.service.providers,.using.ISDN..
Pagestore.software.is.installed.at.The.Dominion.Post..

For.all.Pagestore.requirements,.The.Dominion.Post.is.using.Quickcut.in.Auckland.
Tel: (09) 524-1309, Fax: (09) 520-7407.

Quickcut.have.released.their.standalone.version.of.“Quickprint”..This.is.the.part.of.their.DDA.
software.package.which.includes.the.fonts.with.the.ad.file.and.neatly.gets.around.the.difficulties.
currently.experienced.with.lack.of.font.compatibility..This.means.that.any.advertiser.who.wishes.to.
supply.an.ad.on.any.form.of.disk.drive.need.have.no.further.problems.with.fonts.

The Dominion Post offers no correction facility for advertising material delivered
electronically.

PLEASE NOTE:.All.photographs.are.to.be.in.CMYK.mode,.NOT.RGB.mode.
.                  Spot.colours.must.be.made.up.from.CMYK.




0   8VM000100
                                                     Technical Advertising Specifications




Email (Complete Ads)
The.Dominion.Post.will.accept.e-mail.ads,.they.can.be.sent.in.as..EPS..PDF..TIFF..JPEG.or.any.
open.document.that.meets.with.our.requirements.

Each.advert.is.to.be.supplied.as.a.separate.document,.cropped.to.the.final.booked.size,.less.1mm.
in.depth.

They.should.be.sent.to.either.of.the.addresses.below.depending.on.what.section.the.advertisement.
is.running.in.

display@dompost.co.nz
classifieds@dompost.co.nz
national.ads@dompost.co.nz




                                                                                        8VM000100   
Technical Advertising Specifications




PDF (Complete Ads) Dominion Post PDF settings




2   8VM000100
                                                      Technical Advertising Specifications




Email/Disk
Supply.of.advertising.elements.to.be.displayed.by.the.Dominion.Post
The.Dominion.Post.will.accept.elements.for.advertising.makeup.via.E-mail.or.Disk...
                           Technical Advertising Specifications
These.can.be.sent.in.as..EPS;..PDF;..TIF;..JPG;..BMP;..TXT,.providing.these.elements.
meet.with.requirements.
These.elements.would.typically.consist.of.text.files,.logos,.pictures.and.other.graphic.
elements.
                                 Email / Disk:
For.Text.files,.these.should.be.provided.as.text.files,.however.we.are.able.to.recover.text.
                             Supply of advertising
from.word.documents.(please.use.single.text.blocks). elements to be displayed by                                    the
                             Dominion Post
Ads.supplied.in.Microsoft.Word.are.not.compatible.for.our.advertising.system,.and.will.
be.recreated.by.The.Dominion.Post,.using.the.recovered.text.from.these.files..To.ensure. or Disk. These c
                             The Dominion Post will accept elements for advertising makeup via E-mail
                             in as .EPS; .PDF; .TIF; .JPG; .BMP; .TXT, providing these elements meet with requirements.
that.your.ad.layout.can.be.reasonably.accurate.to.use.as.a.guide,.please.ensure.that.all.
                             These elements would typically consist of text files, logos, pictures and other graphic elemen
fonts.are.embedded.in.your.document.(see.diagram.below.).Where.pictures.or.logos.are.
                             For Text files, these should be provided as text files, however we are able to recover text
included.on.your.word.document,.they.should.meet.The.Dominion.Post.specifications,.
                             documents (please use single text blocks).
and.should.ideally.be.sent.in.as.separate.attachments/files. compatible for our advertising system, and will be
                             Ads supplied in Microsoft Word are not
                                 by The Dominion Post, using the recovered text from these files. To ensure that your ad lay
Pictures.should.be.supplied.as.either..TIF.or..JPG,.with.a.minimum.resolution.of.170.ppi.
                              reasonably accurate to use as a guide, please ensure that all fonts are embedded in your
at.an.image.size.of.at.least.the.size.required.in.the.advertisement. included on your word document, they sh
                              (see diagram below.) Where pictures or logos are
                                 the The Dominion Post specifications, and should ideally be sent in as separate attachments/
Logos.&.graphics.should.be.supplied.as..EPS;..PDF;..TIF;..JPG;..BMP.with.a.minimum.
                              Pictures should be supplied as either .TIF or .JPG, with a minimum resolution of 170 ppi a
resolution.of.170.ppi.at.an.image.size.of.at.least.the.size.required.in.the.advertisement.
                              size of at least the size required in the advertisement.
                                 Logos & graphics should be supplied as .EPS; .PDF; .TIF; .JPG; .BMP with a minimum resolut
They.should.be.sent.to.either.of.the.addresses.below.depending.on.what.section.the.
                             ppi at an image size of at least the size required in the advertisement.
advertisement.is.running.in. They should be sent to either of the addresses below depending on what section the adver
                                 running in.
display@dompost.co.nz
                                 display@dompost.co.nz
classifieds@dompost.co.nz
                                 classifieds@dompost.co.nz
national.ads@dompost.co.nz
                     national.ads@dompost.co.nz




                                                                                                   8VM000100   
    Technical Advertising Specifications




 Production Requirements
 Four Colour
 Screen.Ruling:.. .              100.LPI/40.LPCM
 Screen.Angles:.. .              C.=.75;.M.=.15;.Y.=.90;.K.=.45
 Dot.Shape:..               .    Round
 Dot.Gain:.                 .    34%.in.the.mid.tones
 GCR.Separation:.                The.Dominion.Post.uses.the.grey.component.replacement.separation
 (Grey Component Replacement).   technique (GCR),.for.process.colour.printing..The.black.ink.limit.is.80%.
                                 and.the.total.ink.limit.is.230%..The.Black.Generation.should.cover.the.full.
                                 range,.ie.max.black.
(Exmaple)




                        00%     +        00%           +        0%           =         00%

                        00%     +        00%           +        0%           =         00%

                        00%     +        00%           +        0%           =         00%

 UCR.Separation:..               If.under.colour.removal.(UCR).is.used,.the.Black.limit.is.60.to.
 (Under Colour Removal).         80%,.with.a.total.ink.limit.of.230%.
 Colour.Films:..                 Film.is.not.accepted.


 Tone Reproduction Guidelines

                        C            M               Y                  K
              Highlight..         3%..              2%..               2%..               0%

              1⁄4.tone..         14%..              12%..             12%..              20%

              Mid.tone.          .27%..             23%..             24%..              40%

              Shadow..           55%..              47%..             48%..              80%


 PLEASE NOTE: These.are.typical.target.values.for.grey.component.replacement.type.
 separations..There.is.a.black.ink.limit.of.80%,.total.ink.limit.of.230%.with.maximum.black.
 generation..Actual.dot.percentages.will.vary.if.under.colour.removal.is.applied.

          8VM000100
                                                         Technical Advertising Specifications




Spot Colour
All.spot.colour.rep.roduction.on.The.Dominion.Post.press.is.achieved.through.the.four.
colour.process,.ie.CMYK..Colours.should.be.fully.specified,.with.samples.given.where.
possible.

PLEASE NOTE:.Pantone.colour.values.in.CMYK,.as.provided.by.desktop.publishing.
                     applications.and.Pantone.imaging.guide.books,.do.not.allow.for.dot.
                     gain..Values.derived.from.these.should.be.adjusted.to.the.following.
                     approximate.scale.




 FOR..       5%..       10%..     15%..     20%..      25%..     30%..      35%..   40%..     45%

 USE..       4%..        7%..     10%..     12%..      15%..     18%..      20%..   23%..    26%

 FOR..       55%..      60%..     65%..     70%..      75%..     80%..      85%..   90%.. 100%

 USE..       31%..      35%..     38%..     42%..      45%..     50%..      56%..   65%.. 100%


Where.no.dot.gain.is.simulated.it.must.be.appreciated.that.the.printed.image.will.be.
heavier.and.darker.than.that.of.the.proof.
Digital.colour.proofs,.if.supplied,.will.be.used.as.a.basic.colour.guide.only.


                                             IMPORTANT:
              Care should be taken when selecting between classified ( col page)
     and standard news (0 col page) measures to avoid resizing of ads to fit booked space.




                                                                                            8VM000100   
Technical Advertising Specifications




Supplement Cover Lugs
Motoring and Jobmarket both feature 3 advertising lugs on their covers.

                                                                                                                                                                                                                       The.dimensions.of.the.Jobmarket.lugs.are:..
                                                                                                                                                                                                                       80mm.deep.by.2.classified.columns.(70mm).wide.
The.dimensions.of.the.Motoring.lugs.are:.
80mm.deep.by.3.classified.columns.(106mm).wide.

                                                                                                                                                                    7
                                                                                                                                            tember 08 200                                                                       ............ 12
                                                                                                                    Saturday Sep                                                                           ....................
                                                                                                                                                                                           BOATS .......... ILERS ................... 12
                                                                                                                                                                                                         TRA
                                                                                                                                                                                           CARAVANS,                              ........ 2-14
                                                                                                                                                                                                             ....................
                                                                                                                                                                                           CARS SELL ..... 00 ...................... 12
                                                                                                                                                                                                            $50
                                                                                                                                                                                            CARS UNDER               ....................
                                                                                                                                                                                                                                          .... 12
                                                                                                                                                                                            CAR S WANTED ..... ................... 12




                                                                                      JOBrMa Ratched
                                                                                                                                                                                                           ...............
                                                                                                                                                                                            MACHINERY                      D ................
                                                                                                                                                                                                                                                12
                                                                                                                                                                                             MOTOR   BIKES WANTE                      .......... 8
                                                                                                                                                                                                                  DRIES ..........
                                                                                                                                                                                             MOTORIST SUN                                                        Wednesd




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                                                                                                                                                                                                                                                                                                        ...............
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                                                                                                   a                                                                                                                .nz/jobs
                                                                                     By adopting Mark
                                                                                                                                                                                                                                                                                                                                                                                                              MARKET
                                                                                                                                                                                                                                                                            automatic optio & TRAD                                .16-17                                                                             ING ..........                      . 17
                                                                                                                                                                                                                                                            four-speed rged cars.                        ES ..........
                                                                                                                     eting,
                                                                                                                                                                                                                                                                                                                                                                                                     TRAINING                          ...............
                                                                                                                                                                                                                                                                  turbocha                                             ..............                                                                          & CAREER                                .. 17
                                                                                                                                                                                                                                                          WHERE                               cc,

                                                                                     slightly more C
                                                                                                                                                                                                                                                             non-                                                                      17
                                                                                                                                                                                                                                                                              Sport — 1994                                                                                                                                 DEVELOPM
                                                                                                                                                                                                                                                                             THE JOBS
                                                                                                                                                                                                                                                             2.0R & 2.0R 0rpm, 196Nm at                                                                                                                                                       ENT .. 17

                                                                                           ric profile, reative a
                                                                                                                                                                                                                                                             110kW at 640 193km/h,                    ARE
                                                                                                                                                                                                                                                              3200rpm. Max ecs (M), 11.6secs
                                                                                     gene                                       nd                                                                                                                                            9.6s
                                                                                                                                                                                                                                                              0-100km/h every 100km. WRX

                                                                                      Subaru’s ne Cwell mun
                                                                                                   w om                                                                                                                                                       (A), 8.9 litre
                                                                                                                                                                                                                                                                               s
                                                                                                                                                                                                                                                                              rged 245
                                                                                                                                                                                                                                                               — Turbocha 320Nm at
                                                                                                                                                                                                                                                                                         7cc, 162kW


                                                                                      Impreza could ole
                                                                                                    Rr s                      ication                                                                                                                                           ,
                                                                                                                                                                                                                                                               at 5200rpm 209km/h,
                                                                                                                                                                                                                                                               2800rpm. Max ecs, 10.7 litres
                                                                                                                                                                                                                                                                0-100km/h
                                                                                                                                                                                                                                                                                5.8s
                                                                                                     fo
                                                                                      be mistaken eW e.
                                                                                                                                                                                                                                                                every 1100km. t McPherson struts
                                                                                                                                                                                                                                                                Chassis: Frongs, rear double
                                                                                                   els h
                                                                                       somethingthem ave                                                                                                                                                         with coil sprin ted front, solid
                                                                                                                                                                                                                                                                                  Ven
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                                                                                                                                                                                                                                                                 rear disc brak n steering. ABS
                                                                                                  How                                                                                                                                                            rack and pinio and stability
                                                                                                  ve are
                                                                                                                                                                                                                                                                                   EBD
                                                                                                                                                                                                                                                                  Brakes with
                                                                                        writes Dawww.beyondrecruitm d?
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                                                                                                                  ce
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                                                                                                                                                                                                                                                                                       R16 tyres. R-Sp
                                                                                                                                                                                                                                                                  alloys, 205/55 J alloys, 205/50                                                                                                       HUNGARY
                                                                                        Moore.                                                                                                                                                                                                                                                                                                          … AND TH TO LEARN
                                                                                                                    ent.co.nz                                                                                                                                                      17x7
                                                                                                                                                                                                                                                                   and WRX —
                                                                                                                                                                                                                                                                   R17 tyres.                       mm,
                                                                                                                                                                                                                                                                                      Length 4415 mm,




                                                                                              F
                                                                                                                                     rsy
                                                                                                                the controveru’s                                                                                                                                   Dimensions: height 1475                                                                                                                      EN TEACH
                                                                                            OR ALL
                                                                                                                 Relationship
                                                                                                                       ng of Suba
                                                                                            about the styliwe tend to for-
                                                                                                                                                                                                                                                                    width 1740mm,0mm, front track
                                                                                                                                                                                                                                                                    wheelbase 262track 1495mm,                                                                                                                           12
                                                                                                    that most
                                                                                                                    ,
                                                                                            new Impreza pundits didn’t
                                                                                             get                             s
                                                                                                                       of the first
                                                                                                                                      and
                                                                                                                                                                                                                                                                    1495mm, rear 1395kg, Fuel 60
                                                                                                                                                                                                                                                                    weight 1340
                                                                                                                                                                                                                                                                                      to
                                                                                             like the look els either, or
                                                                                                    ration mod
                                                                                second gene At Challenger
                                                                                                                         that work        a
                                                                                                                                                                                                                                                                     litres.            $26,990. 2.0R
                                                                                                                                                                                                                                                                     Pricing: 2.0R auto matic adds
                                                                                 their facelifts. h e models created que
                                                                                                                           we hav                                                                                                                                                    90.
                                                                                                     bot our
                                                                                                                    candidate e a uni                                                                                                                                 Sport $31,9
                                                                                     Instead, us to put es not sby their
                                                                                                     thos                                         approach.                                                                                                                            $42,990.
                                                                                                                   the
                                                                                                                                  and our
                                                                                                     themselv right per with nts – wh Our team gets
                                                                                                                                            clie                                                                                                                      $1000. WRX er day-to-day; R
                                                                                  market for                                ciation into                                          to kno ot STi                                                                        Hot: WRX bett            improvement
                                                                                                    by their asso
                                                                                                                                   son                     ich makes                   to-tr
                                                                                  looks but Phothe(04 they proved that nextt role. , when ch showrooms.
                                                                                                                                              the righ
                                                                                                                                                           year          it mu hot- w
                                                                                                                                                                               a
                                                                                                                                                                                                                                                                       mod    els show huge and poise.
                                                                                                        ne: way                                                                    easier for
                                                                                  rallying, andt:e in a 499 0195 Webone
                                                                                                                                           of                             reach                                                                                                           bility
                                                                                                                                                                                                                                                                        in chassis flexi n and load space;
                                                                                                                   )
                                                                                                 Visi Lev
                                                                                                               el     road car is : wwng model will also being, there will be                                                                                                          cabi
                                                                                   all-wheel-driv tive 1, Chas ofger Hou w.challenger.jobs time
                                                                                                                   way llen imp se,
                                                                                                                                     rovi
                                                                                                                                                      For the                         starting with                                                                     Increase in                    nt and
                                                                                                  effec                          itions. 136 The Terre Impreza models, 90; an Imp-                                                                                                       s in refineme ler;
                                                                                   the most                     ‘‘iffy’’ cond                      threace.                                                                                                              massive gain         a great hand
                                                                                            chances in                            aru has                              2.0R at $26,9                Im-                                                                        quality; still
                                                                                   your                       years, Sub nymous the Impreza t for $31,990 and the                                                                                                        ride
                                                                                                                                                                                                                                                                                         e.
                                                                                         Over the                           f syno                                 Spor                          Auto-                                                                   massive valu styling could come
                                                                                                          make itsel                           , reza 2.0R , priced from $42,990.
                                                                                    managed to -drive, and the Impreza                                       WRX                                  extra                                                                   Not: Generic         a dozen mak -
                                                                                                                                                                                                                                                                                                              ers;
                                                                                                                                             of preza                            ns add an els.                                                                                          half
                                                                                    with all-wheel t-expensive member                                           transmissio                    mod                                                                        from any of design; only four
                                                                                               the leas                                    the matic the price on both R
                                                                                                                              has been                                                            just a                                                                  cliff-like dash ics.
                                                                                     being                  ’s line-up,
                                                                                     the company by putting people
                                                                                                                                             on $1000
                                                                                                                                                              to
                                                                                                                                                                   Wellingto   el feels at first
                                                                                                                                                          The WRX mod possessed of a bit                                                                                   speed automat
                                                                                                                                                                   Connecte n
                                                                                                          er,                               the                                                                                                                                             -wheel-driven
                                                                                     biggest play budgets into one of                                         ‘‘softer’’ and              predecessor,                                                                     Verdict: Four price is a
                                                                                                                                              lly little                roll than its                                                                                                      this
                                                                                      ordinary car nded and dynamica                                  more body 500km Southland and                                                                                         dynamics at                   Subaru
                                                                                      most well         -rou                    ness.
                                                                                                          es in the busi less polaris- but on
                                                                                                                                                                    my      d
                                                                                                                                                                        route, I was
                                                                                                                                                                                           thankful for
                                                                                                                                                                                                                                                                                          reason to join
                                                                                                                                                                                                                                                                            compelling e increased space is
                                                                                       sound rang                     with its                    t Otago test 2008 WRX appeared
                                                                                                                                                                                                     to be                                                                  fan club, whil jury’s still out on
                                                                                            The new car, rather than spor                                           the                            el-road                                                                   a clincher. The
                                                                                                              ck,                               to that, as shrug-off severe grav And
                                                                                        ing hatchba is designed to appeal                              able to                                   mb.                                                                         the styling.
                                                                                        wagon styli
                                                                                                            ng,                                                               uncanny aplo tilt on
                                                                                                                                                               oles with                   at full
                                                                                         a broa    der market. many buyers in poth when hitting one                                                      on
                                                                                                                     that                               even                             the suspensi                                                                                                                                          nt.
                                                                                              It could be                             that some                          the chassis,                  very                                                                                                                    ne departme                  might
                                                                                                                  won’t realise                          one side of                    the blow                                                                                                                of the engi the new $42,990 WRX pre-
                                                                                         that slot still                           nary profile                          to soften                  a sker-                                                                                        t versions           While                    ed appeal of be
                                                                                                              such an ordi en wheels, was able while deviating not some                                                                                                          WRX and Spor more side                          the hard-edg
                                                                                          thing with                                                             tively                                                                                           front. The                a little                                                      ably
                                                                                                           possess four
                                                                                                                                driv
                                                                                                                                                ber- effec
                                                                                                                                                                                                  —
                                                                                                                                                                                 chosen path ible in                                           the base car the Impreza offer                                  but not have els, that will prob g STi
                                                                                                                                                                                                                                                                                                 occupants,
                                                                                          can even
                                                                                                     Enginee
                                                                                                   all, 4x4s are
                                                                                                                         big, tall and
                                                                                                                                         cum
                                                                                                                                                          rick from
                                                                                                                                                                          the
                                                                                                                                                                           wasn’t alwa
                                                                                                                                                                                            ys poss                               t are good,
                                                                                                                                                                                                                 WRX and Spor all three are good long
                                                                                                                                                                                                                                                             -
                                                                                                                                                                                                                                                                   support for
                                                                                                                                                                                                                                                                                    front seat
                                                                                                                                                                                                                                                                                                   nged even
                                                                                                                                                                                                                                                                                                                in vious
                                                                                                                                                                                                                                                                                                                             mod
                                                                                                                                                                                                                                                                                                                           n up by
                                                                                                                                                                                                                                                                                                                                          the upcomin y car
                                                                                           after
                                                                                           some, aren
                                                                                                              ’t they?       ring Gre                     thing that
                                                                                                                                     big, tall and the old models.                                               is terrific andpects.
                                                                                                                                                                                                                                                           ter you won car.
                                                                                                                                                                                                                                                                               ’t feel shor
                                                                                                                                                                                                                                                                                             t-cha                    take                   , as a day-to-da
                                                                                                                                                                                                                                                                                                                           ions. However h more refinement,
                                                                                                But Subaru
                                                                                                                       doesn’t do
                                                                                                                               a neat, upw
                                                                                                                                                 ard-
                                                                                                                                                     at Caree                      the engine
                                                                                                                                                                Subaru says m at the front and
                                                                                                                                                                                                  has been
                                                                                                                                                                                                                 distance pros is marginally ligh                   the base                                 offers vers                muc
                                                                                                                                                                                                                                                                                           h design also poss- the WRX has n and a chassis bette
                                                                                                                                                                                                                                                                                                                                                                    r


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                                                                                                   bersome. With punctuated by a
                                                                                                     Te C-pi al
                                                                                                                                                                        rs
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                                                                                                                                                                                              improved
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                                             V6 Tiptronic dlights, Sunroof, cumred ch llar — on some models — lowem at the rear and this is poss bal- than before, but t up with six airbags larger door openings ns and sport a fared to the rough and oring. The
                                                                                                                                                                                                          ibly                                                          The new hatc             than was                    larger cabi                 tumble of
                                                                                For more tape rse-cap spoiler  nic Re                                                                                                         to fron                          y                   previous seda                  is suit                       and mot
        2004 Porsch 19” Alloy Wheels, er, Low Km’s                                                                                                                                                                                              more class
                                                                                                                                                            10m
                                                                                            information                       cruitmen design responsible for the car’s d. The car’s managed n that’s a lot with lots of ible with and getting in and out ng- everyday New Zeal better balanced
                                                                                                                                  a hatch

                                                                      $79,900
                                                                                            reve
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        NZ New, Pho Air Suspension, 1 Own                                                                     andslots into                 t Co
                                                                                             the Impreza a full list of Mazda3 and ants and stability
                                                                                                                                                                                       at spee                t, and a
                                                                                                                                                                                                                           cabi
                                                                                                                                                                                                                                                                                                   classic sitti                    t feels even
                                                                                                                          by the curren and nsult ance
                                                                                                                                                                                                                                       before,                       wagons,                                                                                   $31,990
                                                                                                                                                                                              ed and quie                                                                                                         — 2.0R Sporfortable, and at just
        Leather Trim
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                                                                                                                                                                                                                           managed
                                                                                                                                                                                                                                                                                    roved. My
                                                                                                                                                                                                                                                                     much imp f test — I’m 1.88m tall                   and com                     ades, it’s a
                                                                                                                                                                                                                                                                                                                                                                 com-
                                 VERY HIG
                                           w. 66 Cambridge uro
                                                                                                                                        law.co.nz
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                                                                                                              d by Kia’             , it seems                 visi our       long-legged
                                                                                                                                                                          websi
                                                                                                                                                                                                               Subaru has preza
                                                                                                                                                                                                                                                                      behind-mysel
                                                                                                                                                                                                                                                                                       with flying
                                                                                                                                                                                                                                                                                                      colours. The with its cosmetic upgr
                                      wwSITE: teame Terrace, Wellington
                                                                                                                                                                                                                                                                                                                 nes
                                                                        (04) 384-8779         Hyundai Or e hori                                                                                      and four                                                         was passed ally aspirated engi                    pelling pack
                                                                                                                                                                                                                                                                                                                                        age.              with much
                                                                                                                          ca
                                                                                                                       mor ll 04                     by sees just                      d manual                            Im                                                                                                               $26,990 and
                                      NEW                                                      have rather tation of that style
                                                                                                                  rpre
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                                                                                                                                                                                                                                                                       used in the
                                                                                                                                                                                                                                                                                       R
                                                                                                                                                                                                                                                                                                      model and
                                                                                                                                                                                                                                                                                                                  the       However, at
                                                                                                                                                                                                                                                                                                                              same equipme
                                                                                                                                                                                                                                                                                                                                                              its more
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                                 gon
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                                                                                                                       a solid side                  tail speed                        Impreza com , in-
                                                                                                                                                                                                        es with
                                                                                                                                                                                                                from be ing a                                                         the outgoing            le the the nsive range-mates,
                                                                                                                                                                                                                                                                                                                                                          the


                    F o c u s Wa
                                                                                               working in                              nose and                         els. Every                                                                                     more than                     er, whi                                             pick.
               100c/▲

                                                                                                                                                                                          of driver aids trol,                to a                                                     W of pow                          expe
        93M103
                                                                                                                        s the car’s sing stance. R mod                                                                                                                                                                                  has to be my than every
                                                                                                                                                                                                                  alternative ainer.
                                                                                                visually link                                                              abet soup                                                                                    same 110k                           produces
                                                                                                                                                                                                                                                                                            engine still rpm, or point 2.0R

            F o rd $27,995
                                                                                                                        give it a plea                    - an alph                                cs Con                                                                                                                                   same or less
                                                                                                and helps to t, the two normally aspi                                             icle Dynami Assist and                                                                2.5-litre WRX                   5200                  It costs the segment, is probably
                                                                                                                                                                cluding Veh                                                 -br                                                          now at just
                                                                                                                                                                                                                complete no
                                                                   Costs                                                                                                                     Brake                                                                                                                also
                                                                                                      At the fron are recogniseable by ABS with EBD and                                                                                                                 169kW but                 before. It’s                             its
                                                                                                                                                                                                                                                                                                                          other car in most, more refined than
                                                     + On Road                                                           els
                                                                                                 rated R mod bonnet scoop, while
                                                                                                                                                       the                                  -on on low-
                                                                                                                                                                                                         friction
                                                                                                                                                                                                                                                                              pm less than 1500 and 2500rpm
                                                                                                                                                                        when pressing nnings of none of                                                                                                                   roomier than as good and manages
                      only                                                                       their lack          of a
                                                                                                                        r-box intake
                                                                                                                                         on the     WRX even                , the  underpi
                                                                                                                                                         be surfaces e models driven appe .
                                                                                                                                                                                                          ared to                     more pass  enger and
                                                                                                                                                                                                                                                               load 400r
                                                                                                                                                                                                                                                                         torq uier between ue of 320Nm arrives
                                                                                                                                                                                                                                                                                                                          any, look    s just             el-drive for
                                           consumptio
                                                       n
                                                                                                  telltale lette et now appears to                                                                                    cubbies, and                                             the peak torq               fewer than to throw in four-whe
                              100km fuel                                                                                                               and the
                                                                                                                                                                       thre                       oundings                                                      like, and                rpm, 800 revs
                                                                                                                                                                                    by its surr                       space.                 is a little cliff-           at just 2800                                                                          has man-
              • 5.3 ltr per
                                                                                Do you            model’s bonn to take parcels —                                  get confused                         WRX both                                                                                                                   ing.
                                                    ts
                                         d User Cos                                                                    gh                              ful.                             ort and the                       True, the dash laid-out and easy the previous car.                                        than noth this segment, Subaru being a
                              00km Roa                                                             large enou                          re not care                    With the R-sp ch rims and the base but it’s simple, well                                                                         e flexible


                                                                                effectiv generate
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                                                                                                                                                                                                                                                                                                                                                           from
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                                                                                                                                                                                                                                                                                                co.nz                                                      .
                                                                                                                                                                                                                                                                                                                                                it’s a cha It’s a fun, friendly er as you dev h the
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                                                                                                                                                                                                                                                                                                                                                                                   it you?
                                                                                                                                                                                                                                                                                                                                                      Enquiries
                                                                                                                                                                                                                                                                                                                                                                in
                                                                                                                                                                                                                                                                                                                                                      Daniel Hop confidence to:
                                                                                                                                                                                                                                                                                                                                                                 kins
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                                                                                                                                                                                                                                                                                                                                                     wellington
                                                                                                                                                                                                                                                                                                                                                               @roblaw.c
                                                                                                                                                                                                                                                                                                                                                                        o.nz
                                                                                                                                                                                                                                                                                                                                                          www.ro
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                                                                                                                                                                                                                                                                                                                                                                                                      nz

								
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