Transport for London
Taxi and Private Hire
Advertising on licensed London Taxis
The Public Carriage Office (PCO) has reviewed the guidelines for advertising
on licensed London taxis and has made amendments to include, where
approved, the placing of advertisement material on the rear windscreen and
wheel trims of licensed London taxis.
Rear Windscreen Advertising
The position of the advertising image/graphics must only be on the lower 33.3%
of the rear windscreen glass (measured from the lower edge of the glass at the
window seal) affixed on the outer surface, and may be the full width of the
The material construction must be of a perforated one-way vision film or similar
type design which will allow the image/graphics to be seen from the outside of
the vehicle only. Images and/or graphics must not be visible from inside the
vehicle when looking out of the rear windscreen.
To maintain a satisfactory standard of the image/graphic performance and to
keep adverse visual effects for passengers to a minimum the perforated one
way vision film must be of a specification:
• 185 micron perforated one way film with 1.5mm perforations in a 50:50
A minimum level of 30% light transmittance must pass through the combined
image/graphics and the rear windscreen.
Advertising material when placed on the rear windscreen must not interfere with
any equipment normally fitted to the taxi, such as rear windscreen wipers, or
obscure any high level brake lights or any ‘For Hire’ indicator lamps fitted on the
Wheel Trim Advertising
Wheel trims as original equipment supplied by the manufactured may only be
Any advertising affixed to the wheel trim must not interfere with any design
features such as method of fixing, brake cooling vents, tyre inflation valve or
with any wheel balancing dynamics or steering operation.
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The same advertisement must be displayed on all four wheels except the layout
may be reversed (i.e. the content on the right of the advertisement when on the
offside may appear on the left when on the nearside) subject to both views
having received approval.
Wheel trim advertising may only be used with whole body livery and/or
superside advertising campaigns.
Any defects to wheel trims to which advertisements are to be applied must
have been remedied and/or replaced before the livery is affixed.
Further details regarding advertising on the rear windscreens and wheel trims
of London taxis are contained in the ‘Guidelines for Advertising on licensed
London Taxis’ document available on the PCO website.
These amendments to the Guidelines will be reviewed periodically in order to
evaluate and address any impacts on public and driver safety.
30 October 2009 Director Taxi and Private Hire
For previous PCO Notices visit tfl.gov.uk/pco