Advertising Agency Salaries By Agency Size by baa17504

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									                                                                                                                 Salary Benchmarks 2005




 Advertising Agency Salaries By Agency Size
 Totals in $000s
         TITLE            YEARS OF             LARGE: REVENUES $10M-PLUS                  MID-SIZE: $4M-$10M                        SMALL: <$4M
                         EXPERIENCE    START     TOP    TYPICAL    ADDITIONAL    START   TOP    TYPICAL ADDITIONAL       START   TOP    TYPICAL ADDITIONAL
                                                         RANGE       COMP.*                      RANGE    COMP.*                         RANGE COMP.*

 1. President/CEO        ALL           200     1,350                             150     600                             100     400
                         3 and under   200       400    250-300     Est. value   150     300    200-250     Est. value   100     250    175-225      Est. value
                         4 to 6        250       450    275-325    30%-50%       200     350     225-275   20%-50%       150     300    200-250    20%-100%
                         7 to 9        300       600    300-400       of base    250     400    250-325       of base     175    350    225-275        of base
                         10+           325     1,350    350-450                  300     600    325-400                   175    400    250-300

 2. Director of Client   ALL           120       300                             100     250                              75     210
    Services/Managing    3 and under   120       250    175-225    20%-35%       100     175    120-150    15%-35%        75     160     100-120    15%-50%
    Director             4 to 6        150       250    175-225      of base     140     185    150-170      of base     120      170    120-140      of base
    (often VP level)     7 to 9         175      275    200-250                  160     200    160-180                  140     200     150-160
                         10+           200       300    200-275                   175    250    180-200                  150     210     160-170

 3. Group Account        ALL           100       200                              80     180                              60     140
    Director             3 and under   100       150     110-125    up to15%      80     150    100-120    up to 15%      60     100       80-90    up to 15%
                         4 to 6        120       160     120-140      of base    100     160    120-130      of base      80     110      90-100      of base
                         7 to 9        130       175     130-150                 120     170    130-150                   90     120     100-110
                         10+           135       200     150-170                 135     180    140-160                  100     140     110-120

 4. Account Director     ALL            60       160                              65     150                              45     110
                         3 and under    60       120     80-100     up to15%      65     100     80-90     up to 15%      45     110      70-75     up to 15%
                         4 to 6         80       130     90-110       of base     75     120         90      of base      70     110      80-95       of base
                         7 to 9         90       140     95-120                   90     130     95-100                    -       -          -
                         10+            10
                                        1        160          -                  100     150          -                    -       -          -

 5. Account Supervisor   ALL            45        90                              45      90                              25      75
                         3 and under    45        75      55-60     up to 5%      45      75      55-65     up to 5%      25      65      50-55     up to 15%
                         4 to 6         50        80      65-70       of base     50      80      60-70       of base     45      70      60-65       of base
                         7 to 9         60        90      70-80                   60      90      70-75                   60      75      65-70
                         10+             -         -          -                    -       -          -                    -       -          -

 6. Account Executive    ALL            30        65                              32      60                              20      60
                         3 and under    30        55      40-45             -     32      45      35-40             -     20      45      35-40              -
                         4 to 6         40        65      45-55                   40      60      45-55                   35      60      45-50
                         7 to 9          -         -          -                    -       -          -                    -       -          -
                         10+             -         -          -                    -       -          -                    -       -          -

 7. Creative Director    ALL           120       650                              90     400                              65     300
                         3 and under   120       300    175-220    20%-35%        90     225    150-200    20%-35%        65      175    100-125    15%-30%
                         4 to 6         175      325    200-275      of base     150     275    175-250      of base     110     225     120-150      of base
                         7 to 9        200       500    250-375                  200     400    225-300                  130     300      40-1
                                                                                                                                         1 75
                         10+              -      650          -                    -       -          -                    -        -          -




MARKETING                                                                                                                                NOVEMBER 14, 2005
                                                                                                               Salary Benchmarks 2005


 Advertising Agency Salaries By Agency Size                       CONTINUED FROM P. 12

         TITLE          YEARS OF              LARGE: REVENUES $10M-PLUS                   MID-SIZE: $4M-$10M                      SMALL: <$4M
                                      START     TOP    TYPICAL    ADDITIONAL    START    TOP    TYPICAL ADDITIONAL      START   TOP   TYPICAL ADDITIONAL
                                                        RANGE       COMP.*                       RANGE    COMP.*                       RANGE COMP.*

 8. Copywriter          ALL            30       250                              30      150                             25     120
                        3 and under    30        60       45-55            -     30       60     40-50              -    25      50     35-40         -
                        4 to 6         45       120       70-85                  45      110     60-80                   40      80     50-60
                        7 to 9         65       150      80-100                  60      120     70-90                   55     100     70-80
                        10+            80       250     100-120                  80      150     90-110                  70     120     80-90

 9. Art Director        ALL            30       250                              30      150                             25     120
                        3 and under    30        60       45-55            -     30       60     40-50              -    25      50     35-40         -
                        4 to 6         45       120       70-85                  45      110     60-80                   40      80     50-60
                        7 to 9         65       175      80-100                  60      120     70-90                   55     100     70-80
                        10+            80       250     100-120                  80      150     90-110                  70     120     80-90

 10 Account Planner/    ALL             50      250                              30      225                             40     125
    Strategic Planner   3 and under     50      120      75-90     up to 15%     30      120       50-75   up to 15%     40      75     50-60         -
                        4 to 6          75      150     80-120       of base     60      140      65-90      of base     60      90     65-75
                        7 to 9          90      200    120-150                   80      200     90-1 40                 75      10
                                                                                                                                 1      80-90
                        10+            120      250    150-180                  100      225     120-170                 95     125    100-110

  1.
 1 Media Director       ALL             75      250                              65      250                             35     250
                        3 and under     75      150    110-130    up to 20%      65      130     90-100    up to 20%     35     130     75-100        -
                        4 to 6         120      190    130-150       of base    100      170     130-140      of base    75     170     90-140
                        7 to 9         135      225    150-160                  120      225      35-1
                                                                                                 1 50                    85     225     95-150
                        10+            145      250    160-180                  135      250     150-160                100     250    120-160

 12. Media Supervisor   ALL            30       100                              45      90                              40      85
                        3 and under    30        63       47-55            -     45      60        47-55            -    40      55     45-50         -
                        4 to 6         40        75      55-65                   50      70       60-65                  45      65     55-60
                        7 to 9         55        85      65-75                   60      80       65-70                  55      75     60-65
                        10+            75       100      80-85                   70      90       75-80                  65      85      70-75

 12. Media Planner      ALL            25       120                              22      120                             20     120
                        3 and under    25        50      40-45             -     22       50      35-45             -    20      50     35-45         -
                        4 to 6         35        75      50-60                   30       75      50-60                  30      75     50-60
                        7 to 9         40        90      60-75                   40       90      60-75                  40      90     50-75
                        10+            45       120      70-90                   40      120      65-90                  40     120     60-90

  3.
 1 Media Buyer          ALL            25       100                              20      100                             20     100
                        3 and under    25        50      35-40             -     20       50      35-40             -    20      50     35-40         -
                        4 to 6         35        70      40-60                   35       70      40-60                  35      70     45-60
                        7 to 9         40        90      60-70                   40       85      60-70                  40      90     60-70
                        10+            50       100      70-85                   50      100      65-85                  50     100     65-85



MARKETING                                                                                                                             NOVEMBER 14, 2005

								
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