GENERAL ADVERTISING PROVISIONS
Rate Information STANDARD INSERT CARDS
Yankee prints all standard insert cards.
Run-of-book rates apply to all franchise Space cost: Commissionable black-and-
editorial sections. Regional rates are based white page rate at advertiser’s earned
on the section chosen. For partial circula- frequency.
tion buys, rates will be quoted on request
and are subject to availability of position Production cost*: Noncommissionable
(full pages only). • Black & white/two-color: $2,900
• Four-color: $3,400
Resource rates apply to all advertis- Insert rates apply to single 4" x 5-3/4"
ing within the Marketplace and Getaway bound-in reader-response cards.
Planner pages. Premium resource rates Positions are limited, and reservations
apply to formatted advertising sections must be conﬁrmed with a signed,
published in Yankee’s franchise editorial written insertion order and received
sections. These include the Holiday Gift 30 days prior to issue closing. A facing
Guide, Home and Garden Resource, and full page of advertising must accompany
B&B and Inn Guide. Please contact your the card insertion. Full-page inserts
account manager for details. may also be available. Annual planning
and ordering are recommended.
A/B ALTERNATE-COPY SPLIT RUN
Advertisers may run different advertise- Supplied, printed insert cards must be
ments (must be same size) in A and B pre-approved by Yankee Publishing Inc.,
editions of Yankee. must meet speciﬁcations, and are sub-
ject to availability. Rates are quoted on
Production cost*: Noncommissionable request.
• Black & white/two-color: $1,300
• Four-color: $1,800
Custom-printed insert units are available.
Rates and availability are quoted on
Production charges are the same for all request.
*Because of the volatility of paper prices,
COVERS production costs are subject to change and
Cover rates are the same for all advertis- must be checked monthly.
ing categories. Frequency discounts are
offered for cover positions (full pages
1121 Main Street
P.O. Box 520 PREFERRED POSITIONING
Dublin, NH For preferred position, including page 1,
03444-0520 add 15% to the earned advertising rate.
T 800-736-1100 * Continued on the reverse side of this sheet.
GENERAL ADVERTISING PROVISIONS CONT.
Contract and Copy Regulations for collection, a 20% collection charge
will be added to the account.
All advertising is subject to the publisher’s Unfulﬁlled contracts will be short-rated
approval. Yankee Publishing Inc. does to the lowest rate earned.
not accept advertising for the following
products: tobacco and its related products, AD MATERIALS
handguns, sexual devices, personal ads, Advertising agencies must submit digi-
items that could be considered weapons, tal material as deﬁned in Digital Ad
products made from endangered animal Requirements; otherwise typesetting and
species, and get-rich schemes. The pub- artwork will be charged at trade rates.
lisher reserves the right to refuse or cancel Agencies must provide full name, street
advertising at any time for any reason. address, phone number, and principals
of clients advertising in Yankee and/or
AGENCY COMMISSION any Yankee Publishing Inc. product or
15%. Advertising agencies submitting con- publication.
tracts that disclaim dual liability or request
third-party billing will need to obtain a If an ad is scheduled for a given issue and
letter of guarantee from the client. This copy instructions are not received by the
letter will specify that the client is liable issue closing date, the most recently run
for payment, within Yankee Publishing ad will be repeated.
Inc.’s speciﬁed terms, of all ads placed
through the agency. Failure to secure this DISCOUNTS
letter will necessitate prepayment of all Frequency discounts are earned within 12
advertising. months from starting date of contract.
BILLING TERMS PUBLICATION AND CLOSING DATES
2% 10, Net 30. A 2% discount is earned Orders for premium positions are due two
if payment is received within 10 days of weeks prior to issue closing date. Issues
invoice date (2%/10 days). Bills rendered close the ﬁrst of the month two months
monthly are payable net 30 days after date prior to issue date.
of invoice. 1-1/2% monthly interest (or
maximum interest allowed by law) will be CANCELLATIONS
charged on unpaid balance over 30 days Ad order cancellations must be received
(payable in U.S. funds only). in writing on or before the ad space dead-
line, as published in the media kit, of the
New advertisers and/or previous advertis- issue(s) in question. Cancellations cannot
ers without credit approval are required be accepted after the ad space deadline.
to submit payment with the ﬁrst insertion Orders for inserts and covers are non-
1121 Main Street and will thereafter be billed on publica- cancellable. Partial-run advertising is
P.O. Box 520 tion date, provided credit references are noncancellable.
Dublin, NH acceptable. Otherwise, further advance
03444-0520 payment may be required. All other terms and conditions as set
forth in current rate cards are in effect.
T 800-736-1100 Once an account is delinquent, Yankee (All rates quoted are subject to change in
F 603-563-8732 Publishing Inc. has the right to demand accordance with any general rate change.)
payment in full. All sums then owed are
YANKEEMAGAZINE.COM immediately due. If the account is placed