2010 Publication Advertising Opportunities, Rates and Deadlines

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					                                                                                                                  Ernest J. Grant, MSN, RN
                                                                                                                  President
                                                                                                                  Tina C. Gordon, MPA, CAE
                                                                                                                  Chief Executive Officer

                 103 Enterprise Street  PO Box 12025  Raleigh, NC 27605-2025  919.821.4250  800.626.2153  Fax: 919.829.5807
                                               E-Mail: rns@ncnurses.org  Website: www.ncnurses.org




MEMORANDUM

To:            Prospective Advertisers for NCNA Publications (Tar Heel Nurse and others)

From:          Kristen Feneley, Director of Volunteer Relations & Services

Subject:       2010 Publication Advertising Opportunities, Rates and Deadlines



        Thanks to all who advertised in NCNA publications during 2009. We appreciate your business and
welcome your comments and communication at any time. NCNA is always looking for ways to improve
service to our members, as well as opportunities for our advertising partners to benefit from your rela-
tionship with NCNA. In 2010, NCNA will continue to offer very affordable advertising opportunities in the
quarterly Tar Heel Nurse print publication and the monthly Inside NCNA electronic publication. Please see
attached rate sheet for detailed information.

       Please note that advertising and sponsorships of Inside NCNA continue to be very well received
and sold out in 2009. We encourage you to reserve your space early, as opportunities are limited. We
are also excited to share that our membership is growing at a rapid and constant pace so our circulation
continues to grow, bringing added value to your advertising dollars.

        Enclosed is a rate sheet with attached diagrams of actual advertising sizes for the Tar Heel Nurse
and NP News as well as a rate sheet and information about advertising in the NCNA electronic newslet-
ters. We ask that you send camera ready copy to fit the dimensions of your requested advertising space.
If you are unable to do so, our publishing capabilities include a type setting service. We will be able to
type set your ad for an additional 15 percent. For instance, a small ad measuring 3 column inches would
cost an additional $18.00 to be type set.

NOTE: Acceptance of advertising does not imply NCNA endorsement or approval of the advertised item
or the claims made. In addition, NCNA reserves the right to deny any advertising requests without expla-
nation.

Please note attached deadlines for individual issues. Our publication schedule assures that subscrib-
ers receive the Tar Heel Nurse at the first of each quarter. Please call Kristen Feneley at 800.626.2153 if
you have specific questions about deadlines or rates.




                  Mission Statement: The North Carolina Nurses Association serves the changing needs of its members,
                           addresses nursing issues and advocates for the health and well-being of all people.
                                   2010 NCNA Electronic Newsletters
                                     Sponsorships and Advertising                            @
R
       eserve your space now for this limited availability electronic advertising opportunity. This is the only
       advertising opportunity currently offered by NCNA that will reach the e-mail inboxes of thousands of
       North Carolina nurses. NCNA’s current membership is over 3200 and growing. Efforts are underway to
secure an email address for each and every member, but currently we have email addresses for approximately
83% of our members.

We are also now offering an e-newsletter exclusively for Advanced Practice Nurses. NCNA’s APRN population
is approximately one-third of our total membership. Don’t miss this opportunity to get in front of the APRN com-
munity. Reserve now! Space is limited and selling fast.

Assignment of sponsors to each e-newsletter issue will be handled on a first-come, first-served basis. Only one exclu-
sive sponsor will be scheduled per issue. Rate details are below. Call Kristen Feneley at NCNA for more information
(800.626.2153) or email (kristenfeneley@ncnurses.org).




Exclusive Issue Sponsorship (limited to only 1 sponsor per issue)

$350 — one issue — Inside NCNA
$250 — one issue — APRN Enews
Exclusive Issue Sponsors will receive the following benefits: large full-color logo prominently displayed on the main page
of the e-mail newsletter with no other sponsors present in the same issue; link to additional information about your com-
pany (to the webpage of your choice); additional sponsorship recognition in the text of the e-mail newsletter.

$550 — two issues ($275 per issue) — Inside NCNA
$450 — two issues ($225 per issue) — APRN Enews
You may elect to schedule sponsorship of two consecutive issues or distribute them throughout the calendar year based
on availability.



Classified Ads

E-mail Newsletter: Opportunities are available to place text ads of any kind within the body of each e-mail newsletter.
These ads are text only but will be e-mailed to all members of NCNA with current e-mail addresses on file. The fees listed
below are for one ad, one newsletter only.

Text Classified Ad Rates:        [ 50 words or less - $105 ]      [ 51-100 words - $190 ]




                                        NCNA Online Career Center
Please also consider the NCNA Career Center for your recruitment needs, as well. Ads can be posted on the Career Cen-
ter site for all nurses to see (NCNA members and non-members) for only $275 per 30 day post. Go to www.ncnurses.org,
click on the NCNA Career Center logo and click on “Employer Home” for more information.
  2010 Advertising Information for PRINT in TAR HEEL NURSE
The Tar Heel Nurse is the official publication of the North Carolina Nurses Association (NCNA). It is published
quarterly. Annual subscription rate is $29. Finished page size is 8 1/2 x 11 inches. Issue size is 20-24 pages.
The Tar Heel Nurse is distributed to over 3300 subscribers including all members of NCNA, other in-state and
out-of-state nursing organizations, allied health organizations, and libraries.

                               Advertising Sizes and Rates for Tar Heel Nurse
                                          (see attached diagrams for actual size)

Each Column Inch (2 3/8 x 1 inch) .....................$45

Back Cover/Half Page (7 1/2 x 5 1/2 inches)......$625 (3 or more issues = $475 per issue)

Full Page (7 1/2 x 9 1/2 inches) ..........................$625 (3 or more issues = $475 per issue)

Half Page (7 1/2 x 4 3/4 inches) .........................$425 (3 or more issues = $325 per issue)

Half Page (3 3/4 x 9 1/2 inches) .........................$425 (3 or more issues = $325 per issue)

One-Third Page (2 3/8 x 9 1/2 inches) ...............$325 (3 or more issues = $250 per issue)

One-Third Page (7 1/2 x 3 1/4 inches) ...............$325 (3 or more issues = $250 per issue)

One-Fourth Page (3 3/4 x 4 3/4 inches) .............$275 (3 or more issues = $200 per issue)



                                   Advertising Deadlines for Tar Heel Nurse

                                                 RESERVE AD SPACE BY:                      AD COPY TO NCNA BY:
January/February/March 2010 ............. November 13, 2009 ..................... November 27, 2009
April/May June ..................................... February 5, 2010 .......................... February 19, 2010
July/August/September ....................... June 4, 2010 ................................ June 15, 2010
October/November/December ............. September 10, 2010 .................... September 24, 2010
January/February/March 2011 ............. November 12, 2010 ..................... November 26, 2010

If an advertiser is unable to send camera ready copy, NCNA is able to type set advertisements for an additional
15 percent.


Mail copy to:           NCNA, PO Box 12025, Raleigh NC 27605

FEDEX to:               NCNA, 103 Enterprise Street, Raleigh, NC 27607

Email to:               kristenfeneley@ncnurses.org

If you need additional information, call NCNA at 800.626.2153.
                    North Carolina
                       Nurses                 1 Column Inch
                     Association                2 3/8” x 1”
                                                    $45
                   Tar Heel Nurse             2 Column Inches
                        PRINT                    2 3/8” x 2”
                    Ad Sizes / Fees                  $90
                                              3 Column Inches
                                                 2 3/8” x 3”
                      FULL PAGE                     $135
  1/3 Page           7 1/2” x 9 1/2”          4 Column Inches
  Vertical                $625                   2 3/8” x 4”
                    (3+ issues=$475 per             $180
2 3/8” x 9 1/2”            issue)
                                              5 Column Inches
                      Back Cover                 2 3/8” x 5”
     $325
 (3+ issues=$250       Half Page                    $225
    per issue)
                     7 1/2” x 5 1/2”          6 Column Inches
                          $625                   2 3/8” x 6”
                    (3+ issues=$475 per             $270
                           issue)




                                          1/3 Page Horizontal

                                            7 1/2” x 3 1/4”

                                                  $325
                                              (3+ issues=$250
                                                 per issue)
NCNA, Tar Heel Nurse, PRINT Ad Sizes / Fees, Page 2




                                         1/4 Page

                                       3 3/4” x 4 3/4”
          1/2 Page
          Vertical                          $275
                                        (3+ issues=$200
                                           per issue)
        3 3/4” x 9 1/2”

             $425
         (3+ issues=$325
            per issue)




                                       1/2 Page Horizontal

                                          7 1/2” x 4 3/4”

                                                $425
                                            (3+ issues=$325
                                               per issue)
            2010 Advertising Information for PRINT in NP NEWS
The NP News is printed in hard copy form once a year by the North Carolina Nurses Association’s
Council of Nurse Practitioners. Almost 1000 nurse practitioners receive this issue as part of their
membership benefits.

Advertising Sizes and Rates for NP News
(see attached diagrams for actual size)


Each Column Inch (2 3/8 x 1 inch) ......... $40.00
1/4 Page (3 3/4 x 4 3/4 inches)............... $200.00
1/3 Page (7 1/2 x 3 1/4 inches)............... $240.00
1/2 Page (7 1/2 x 4 3/4 inches)............... $300.00
Full Page (7 1/2 x 9 1/2 inches) .............. $450.00

NCNA invites you to sponsor this entire hard copy annual issue for $4,500. A sponsored issue will be
sent to all nurse practitioners in the state.

If a logo, pictures, etc. need to be included in an ad an additional fee will be charged. Fee will be
determined for each individual situation based on time involved.



Advertising Deadline for Annual Hard Copy NP News

Please contact NCNA for deadline for the printed hard copy issue of NP News at 800.626.2153 or
kristenfeneley@ncnurses.org.




Mail copy to:           NCNA, PO Box 12025, Raleigh NC 27605

FEDEX to:               NCNA, 103 Enterprise Street, Raleigh, NC 27607

Email to:               kristenfeneley@ncnurses.org
                  North Carolina
                     Nurses              1 Column Inch
                   Association
                                           2 3/8” x 1”
                                               $40
                   NP News
                  Ad Sizes / Fees        2 Column Inches
                        for                2 3/8” x 2”
                      Annual                   $80
                  Hard Copy Issue
                                         3 Column Inches
                                           2 3/8” x 3”
                                              $120
  1/3 Page                               4 Column Inches
  Vertical                                 2 3/8” x 4”
                                              $140
2 3/8” x 9 1/2”     FULL PAGE            5 Column Inches
                                           2 3/8” x 5”
    $240           7 1/2” x 9 1/2”            $180
                                         6 Column Inches
                       $450
                                           2 3/8” x 6”
                                              $200




                                     1/3 Page Horizontal

                                       7 1/2” x 3 1/4”

                                            $240
NCNA, NP News, Ad Sizes / Fees, Annual Hard Copy Issue, Page 2




                                             1/4 Page

                                           3 3/4” x 4 3/4”

                                               $200
           1/2 Page
           Vertical

         3 3/4” x 9 1/2”

             $300




                                           1/2 Page Horizontal

                                              7 1/2” x 4 3/4”

                                                   $300