Vadim Akselrod

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					Vadim Akselrod resume, page 1                                                    (650) 804-5617

                                              Vadim Akselrod
62 Coronado Ave.                                                                         
San Carlos, CA 94070                                                                                   (650) 804-5617

Technology leader with over 15 years of experience focusing on usability / user interfaces, web-based
infrastructures and networking / network management. Experience ranges from technical hands-on work to building
and managing engineering teams and founding multiple successful companies.

  Leader: Identified, recruited and led teams of one to 37 engineers: team vision, goals, technology, personnel,
   project, outsourced coordination and employee career development.
  Technologist: Architected and developed innovative solutions using open-source (LAMP), Java and Microsoft
   stacks. Significant work with presentation components, databases, system management and middle-ware.
  Usability Specialist: Worked with over a dozen companies to create and/or improve product user interfaces.
   Founded BayCHI-Web, a 400+ member usability professional organization. Conducted 30+ usability studies.
  Entrepreneur: Led development of new product leading to $50M buyout of Business Signatures by Entrust.
   Co-founded the leading web-based real estate ASP, raised >$20M from Sequoia and Softbank, and led
   engineering until the company’s sale to Primedia. Founded a usability / internet consulting firm.

Principal Technologist, Business Signatures, Redwood Shores, CA (acquired by Entrust in 2006)                     Present
Lead the engineering team building applications for real-time fraud detection, monitoring, prevention, and reporting
for large transactional web sites. Responsible for the application’s vision, interface, architecture, and external
   Instrumental to company’s $50M sale to Entrust by architecting and leading design and development of new
      product (for authentication) that was the key in getting market attention.
   Transitioned development from complete off-shore to in-house and off-shore blend (recruited / trained team).
   Shipped three major releases of the application suite – growing the customer base 300% in one year.
   Software developed using primarily a Java stack on top of Oracle 10i.

Director of Engineering – User Interface, NexTag, Inc., San Mateo, CA                                Feb – Jun 2004
Built and led a three-person team focused on user interfaces for the fastest growing comparison shopping web site.
  Personally developed interfaces to launch company into new $1m+/yr market segment.
  Site developed using Java, Oracle 9i, XML, and heavy DHTML.

Chief Architect, Amphus, Inc., San Jose, CA                                                         2002 – 2004
Architected, designed, and led implementation of a web-based systems/network management system for Amphus’
hardware platform. The success of the software led the company to abandon its hardware focus to become a
software company to enable faster growth, moving me from a consulting to full-time role.
   Software developed using C++, Microsoft IIS, MySQL / SQLServer, DHTML.

Chief Technology Officer, Co-Founder, Rentals, Inc., Redwood Shores, CA                                1998 – 2001
Co-founded the leading ASP for back-office automation for residential real estate property owners and managers.
  Recruited and hired key employees.
  Launched months ahead of competition, released new features every 6 weeks, secured several partnerships.
  Led company through three rounds of financing (>$20m from Sequoia and Softbank) and from two employees
     to over 70, managing 37 in engineering until the company’s acquisition by Primedia.
  Filed two critical patents - overall business process and SurfAlong® aggregation technology.
  Site developed in Oracle 8i, Java / EJB, Perl, DHTM. Redundant; scaled to >400 simultaneous connections.
Vadim Akselrod resume, page 2                                              (650) 804-5617

Chief Technology Officer, Founder, New SoftWare, Inc., Mountain View, CA                         1996 – Present
Founded an internet consulting company with emphasis on user interfaces and intranet management software.
  Advised high technology companies in all aspects from usability and technology to funding and structure.
  Grew the company to 8 employees while remaining profitable.
  Clients ranged from large enterprises such as Hewlett Packard and Time Warner to small startups such as
     CustomerCast and ProactiveNet.
Example New SoftWare projects include:
  Architecting and prototyping user interfaces              Creating database driven web sites / applications
  Enhancing existing product usability                      Presenting to end-users and venture capitalists
  Teaching engineering teams about UI’s and usability       Managing and conducting usability tests

Select New SoftWare clients in chronological order include:
  Hewlett Packard – Led team that implemented database-driven internal sales training web site.
  Time Periodicals – Led creation of two magazine web sites, instrumenting a content management system.
  The Dialog Corporation – Designed, prototyped, usability tested, and set up team to implement version 2.0 of
     DialogWeb information retrieval product.
  N.E.T. – Architected web-based network management system, taught class on Java, led team to implement it.
  GetThere (formerly Internet Travel Network) – Conducted usability studies, designed improved interface for
     leading travel site, leading to dramatic increase in user satisfaction and Gomez top site award.
  CustomerCast – Led design of front end to present customer survey results on the web.

User Interface Specialist, Seagate Software, Cupertino, CA (Formerly NetLabs, acquired in 1995)         1994 –1996
Led three teams developing network management applications including usability analysis and feature scoping.
After acquisition by Seagate Software, was responsible for unifying user interfaces from heterogeneous products
developed by their 10+ companies to provide a common look and feel.
  Managed project and product planning, implemented to specifications, and presented to customers and analysts
     and at industry trade shows.
  Headed the development of a cross-platform launcher application.
  Wrote common user interface guidelines and specifications.
  Led multi-site team of technical leads, integrated input from multiple divisions, and communicated results.
  Developed cross-platform applications using C/C++, Perl and Java.

Senior Software Engineer, Ericsson Raynet Corporation, Menlo Park, CA                                1993 –1994
Planned, coordinated, and participated in the development of a GUI for a telecommunications network management
program. Resolved and implemented design issues, led 8-person development team, and managed 4-person software
test team.
   Software developed in C/C++ for X/Motif.

Researcher, Stanford University, Stanford, CA                                                        1991 – 1993
Developed theoretical foundation and implemented software to manage the evolution of process and product design.
System featured automated design configuration management, revision control, maturity tracking, and user access
control. Written in C++.

Senior CAD/CAM Systems Operator, Iolab Corporation (Division of Johnson & Johnson), Claremont, CA1988 –1991
Established and implemented system policy, developed applications and customized programs for a medical
manufacturing facility.
  Set up and maintained a Digital VAX Cluster.
  Managed a network of a VAX, IBM PCs, and Apple Macintoshes.
  Programmed for and supported 12 users of the UniGraphics CAD/CAM system.
Vadim Akselrod resume, page 3                                                 (650) 804-5617


Stanford University, 1993 MS in computer science specializing in user interfaces and artificial intelligence (3.8/4
Pomona College, 1991 BA in computer science and economics, Magna Cum Laude (11.5/12 GPA). Significant
course-work in mathematics and philosophy. Received Leland Backstrand award in industrial organization.
University College, Oxford University, 1989 study abroad: British politics, modern philosophy, and computer


  Founder and Organizer, ACM CHI’s Bay Area Computer Human Interaction Web BoF
  CTO Forum Advisory Member, InfoWorld Magazine
  Co-founder and Director of Technology, Silicon Alley Entrepreneurs Club

Fluent in Russian with some background in Spanish. Interests include ultimate frisbee, travel, food and wine, games,
music, drama, fiction and philosophy.

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