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									                             The MBE 4 Silicon Valley Handbook                           1

1 Contents

1     CONTENTS                                                                           1

1.1     Introduction                                                                      1

1.2     Silicon Valley Buzz Words                                                         2

1.3     Further Reading                                                                  23

1.1 Introduction

With the development of a relatively young industry there is often the need to develop a new
lexicon to go with. The IT-industry, however, has reached new heights of imagination and
creativity with it's new lexicon that derives from an assemblage of technology, marketing,
Wall Street, and science fiction novels.

BUZZ is defined as „muted sound of many people talking“ or „what people are saying“.

From STREET BUZZ (what you overhear while you are walking down the street or riding the
subway) to MEDIA BUZZ (what the company pays a publicist to make you think is true cause
you see it on TV) and/or BATHROOM BUZZ (you heard it while you were in the stall and
nobody knew you were there), there are many different forms of a buzz that may be generated.

While preparing for this year’s HSG MBE4 field research in Palo Alto/CA, please pay special
attention to the SILICON VALLEY BUZZ, better known as a kind and gentle buzz that
knows how to raise venture capital and can usually get its speed up to 180 mph in order to
follow CEO's in Ferrari's.

In the following, some 275 buzz words are alphabetically listed. After reading, spread the
buzz and hype the internet further into the universe! And remember: If you can talk the talk,
you can walk the walk …
1.2 Silicon Valley Buzz Words

Term             Definition

404              A derogatory term used to describe someone who is totally clueless. "Don't bother asking Bill...he's 404." Comes from the pesky error message
                 you get when the Web page you’re looking for can’t be found: 404 Not Found.
411              Thanks to Ma Bell, we have a new synonym for "information." As in: "I haven’t got much time, so just give me the 411!"
actionable        A legal term that's been co-opted by marketers, consultants and techies. In the legal world, it's "giving cause for legal action," such as a
                 lawsuit. Now it's become anything you can take action on. "After analyzing your production line, we recommend these four actionable steps."

administrivia    On a Web site, it’s the odds and ends that don’t quite fit under a specific category or merit their own page. Frequently it’s the legal stuff about
                 copyrights, liability, licensing, etc. You know, all that administrative stuff. Privacy issues used to be administrivia, but with all the concerns about
                 security that topic now rates primetime display.
advermation      Some see this as the more evil twin of infotainment. Advermation is advertising that presents itself as information and tends to downplay or
                 even disguise the fact that it’s trying to deliver a marketing message. In most cases, its a simple Web page that is blurring the lines. Conspiracy
                 theorists, however, offer up examples like this: An ABC television "film critic" delivers a glowing review on the evening news and shows the new
                 release’s promotional trailer. The movie is from Disney, ABC’s parent company. Hmmmmmmmm.

alt-tab          It's more than just a key on your PC, it's the latest way to save your job. Hitting "alt+tab" on your keyboard will hide the window that's on your
                 screen and bring up one from behind. It's used frequently in the workplace to hide the fact that you've been surfing the Net, instead of doing
                 that report the boss wanted. "I didn't finish reading that joke you e-mailed me; my boss walked by so I had to alt-tab."

Amazon-ized      That sick feeling you get when you wake up one morning and find your industry being dominated by a Web-based retailer. It’s a little less
                 frightening now that multi-channel business models are back in vogue.
anonymize        A member of the enormous "ize" family. Not terribly imaginative, it means "to make anonymous." It's an old trick of the BuzzMakers: Take a
                 noun. Add "ize" and turn it into a verb.
architect        Mutilation of a noun by the "computer architecture" world. "Tell us what you want your system to do and we'll architect it for you." What's wrong
                 with the word "design"?
ASP              Cleopatra's fatal attraction. Actually, ASPs are nothing more than software rental agencies -- aka application service providers. They host the
                 applications on their computers and take care of all maintenance, refinements and such. Access is generally through the Internet. Great for
                 today’s business culture whose mantra is "Own Nothing If Possible."
ASP (part two)   In response to reader demands, we include this second definition of ASP. Active Server Page. A Web technology for providing dynamic Web
                             The MBE 4 Silicon Valley Handbook                                3

Term            Definition

astroturf       A phony grassroots effort in which lobbyists and special interests flood politicians, particularly members of Congress, with e-mail in an attempt
                to sway their opinions. The tactic, however, has backfired since members of Congress have pretty much given up on trying to read the 80
                million e-mail messages they receive each year.
B2A             Business-to-anybody. A business concept born of desperation.
B2B             Business-to-business was too traditional sounding. B-to-b was too clunky. But B2B is way-cool and much easier to work into headlines and ads.

B2B space       See "space."
B2B2C           The abbreviation insanity continues. Now we have Business to Business to Consumer.
B2C             The consumer version of B2B.
B2E             Business-to-everybody. Sounds a bit greedy, doesn’t it?
B2G             You guessed it: Business-to-Government. With the government being the largest employer in the U.S., it's BIG business.
backbone        A company that provides Internet access to Internet Service Providers (ISPs). Official name: Network Service Providers (NSPs).
back-sourcing   When outsourcers fail to deliver quality, service or cost effectiveness, companies will bring the job back in-house. As in: "It's time to back-
                source this one, because we've lost control of what we're doing."
bandwidth (as   Technology truly has permeated our lives when we start applying tech terms to people. So, what’s your personal bandwidth like? Expect to hear
applied to      it from your boss soon. It means: How much extra time do you have to take on new projects?
bandwidth       The top issue in the late 1990s, but seemingly forgotten now that people can get cable modems and DSLs. It’s the rate at which data can be
(technical)     transferred electronically. In other words, if you have a slow connection to the Internet, it can take forever for some Web pages to appear on
                your screen. WAKE UP, WEB DESIGNERS: Most people still have only a 56.6 modem and there are still plenty of 28.8 modems around.

barn raising    Borrowed from a much simpler time, it means to solve a difficult problem by pulling staff and resources from the four corners of the company to
                develop a solution. "We'll need to do a little barn raising to solve this one." The term IS more palatable than "multi-functional task force."

Barneyware      The purple dinosaur may have faded from the scene, but his legacy lives on. Barneyware is anything that has little or no substance. Example: A
                joint press release by two companies that have nothing new to announce, but in order to generate media attention declare their mutual
                admiration for each other. In effect, the release says nothing more than "I love you, you love me, we're a happy family."

BAU             Even old standbys can become acronyms. This one is the much bandied about corporate term for "business as usual."
belly-buttons   The Web world counts eyeballs. The insurance and managed care industries count belly buttons. One person equals one belly button. So an
                insurance policy that covers five belly buttons actually covers five distinct individuals. The managed care folks say, "That program impacts 3
                million belly buttons." BuzzWhack's not sure if there's a difference between "innies" and "outties."
Term             Definition

Below Zeros      This is a marketing term, not a temperature. They’re customers who cost more to serve than they return in value. Example: A customer who
                 ties up a salesperson for 45 minutes while trying on 14 pairs of Gucci shoes, then buys a six-pack of tube socks for $1.98, complains about the
                 price and walks out. Also known as BZs.
bench            It’s clear that business is still dominated by men. Otherwise, there wouldn’t be so many testosterone-driven sports terms masquerading as
                 business phrases. "We’ve got bench," the salesman assures the customer who wants to know if the company can deliver as promised. "We
                 need bench," complains the manager whose department has been running two down for the past six months. In other places, "bench" is the
                 justification for an excessive number of excessively-paid executives sitting in gargantuan-sized offices.

best of breed    One of the top honors at Westminster, but in the tech world it’s supposedly the top software or hardware in its class.
best practices   A term bandied about in business management circles and describes business tactics (and strategies) being used in successful companies.
                 The term, however, can be misleading. While "best practices" seems to imply success, they may have nothing to do with the actual success of
                 the company.
betamaxed        It's what happens when the "best" technology loses out to lesser technology in the marketplace. Coined during the VCR wars when VHS
                 became the standard over the "superior" Betamax format. Since then the process has been perfected by Microsoft's marketing department.

BHAGs            Big Hairy Audacious Goals. A BHAG gets people's creative and competitive juices flowing. Coined by authors James Collins and Jerry Porras,
                 but now a favorite of pricey consultants.
blanding         Branding schemes that strip out any uniqueness in a corporate identity. The resulting look: bland.
bleeding edge    You knew there had to be something beyond the cutting edge. Well, this is it. It’s technology so new even its inventors aren’t completely sure
                 what it is or where it’s headed. Of course, some make it. Others just bleed. Now, what category should we put Java in?

bloatware        Software that has more features, buttons and capability than you'll ever need -- thanks to faster computer chips, cheap memory and big hard
                 drives. It eats up storage space on your drive and hogs memory in order to run. The result of bad or simply lazy design.
blog             At first, blog conjured up visions of a young Steve McQueen doing battle with a diner-eating alien. But blog is simply a name for a Web log. A
                 Web log, for the uninitiated, is a popular and fairly personal content form on the Internet. A person’s Web log is almost like an open diary. It
                 chronicles what a person wants to share with the world on an almost daily basis. To see examples, check out http://www.blogger.com where
                 thousands reside.
Bluetooth        Bluetooth wireless technology hopes to become the de facto standard for the wireless industry. Bluetooth allows a wide range of appliances to
                 eliminate the use of cables and replaces them with wireless connections that use low-frequency radio signals. The technology is royalty-free.
                 Bluetooth, which is a registered trademark, is named after the Danish king Harald Blåtand (Bluetooth), who unified Denmark and Norway.
                 Originally Bluetooth wireless technology was aimed at unifying the telecom and computing industries.
                                The MBE 4 Silicon Valley Handbook                                  5

Term               Definition

bohica             An acronym muttered by the people who do the real work when senior managers announce their latest and greatest sales/customer
                   service/quality initiative. It's more polite than Bend Over, Here It Comes Again.
brandalism         It’s the "defacing" of schools, libraries and other public spaces with logos, advertisements and corporate slogans. Remember when buildings
                   were named after people we admired?
brandstorming      This term's been around a few years, but popped up recently when Andersen Consulting conducted a company-wide "BrandStorming" contest
                   to come up with a new name for the company. It generally means the process of brainstorming a new branding strategy.

brick and mortar When the dot-coms were flying high, it was developed to be a derisive term to describe traditional businesses that actually had buildings,
                 manufacturing plants, customer service centers, distribution facilities and – oh yeah -- real profits.
broadband        Would you believe an all-girl musical group? Nope? Okay, it’s the ability to send lots of information over the Internet at the same time, such as
                 voice, data and video.
BSOD             Better known as the Blue Screen of Death. If you use Microsoft Windows, you’ve probably met the BSOD. It’s what happens when Windows
                 doesn’t like something you’ve just done, so it freaks out and give you a bright blue screen and instructions on what to do. If you’re lucky, those
                 instructions end with the words "To continue, hit any key."
by the drink       How most bars dispense alcohol. In the Internet content world, it means to sell articles or information by the individual piece.
BYOA               Bring Your Own Advil. A description for a task that's sure to give you a headache. "We need to install that software on the Unix server --
capsizing          Downsizing gone awry. It's the process of a company repeatedly reducing head count, but not the work, until it goes under.
Carnivore          Watch for this term to start showing up in the next round of spy novels. It’s the name of the FBI’s Internet surveillance system – a system that
                   supposedly can monitor e-mail for evil intentions (bomb plots, terrorists, scams, etc.) without violating the civil rights of ordinary folks. Yeah,
                   right. If it’s so benign, BuzzWhack wonders why they named it Carnivore.
cell phone         Someone with a total lack of project management skills. He/she spends all day on the cell phone calling people and asking stupid questions.
certified used car Aren’t you comforted to know that the car dealership can prove that the ’95 Chevy you're buying was previously owned by someone else.

chortal            There could be a controversy developing here. In Beijing, the Internet community has coined it to mean "Chinese portal." The comedy
                   community also lays claim to it. What else would you call a comedy portal: Yes, it’s a door or entranceway. On the Net, some Web sites fancy
                   themselves as portals. They’re hoping to make you believe you need to start with them to get to the rest of the Internet world. Excite, Lycos,
                   even Yahoo!, consider themselves as portals.
Cisco              For those who thought Microsoft was trying to control the world, Cisco is actually doing it. Cisco has become the biggest company you’ve never
                   heard of. It's a multibillion-dollar company with its equipment in every nook and cranny of the Internet.
C-level            Refers to a company's senior executive level: CEO, CFO, CIO, CMO, etc. "To sell that, we'll have to reach C-level people."
Term               Definition

clicks and mortar Probably the real winners of the Internet Revolution. Simply put, it’s a traditional company that has managed to successfully integrate the
                  Internet into its existing channels.
clicks-for-chicks This one's not about the poultry industry. It's a reference to adult sites.
CLM               A three-letter abbreviation making the rounds: Career Limiting Move. It refers to any incident that puts a roadblock in your career path. "Jack
                  spilled coffee on the boss. It was a major CLM."
clueful           In the techie world, it’s the opposite of clueless. "I’ll get the answer as soon as I can find someone clueful at Network Solutions."
cockroach         An apparently small problem that, when discovered, leads to uncovering many other problems.
codify            Consulting gurus have really latched onto this one. It’s simply one of those words that sounds important. Primarily, they "codify" information
                  when they arrange or systematize it. Hopefully so it makes sense. "We’ll codify the strategic issues for you." BuzzWhack has seen a lot of what
                  consultants produce, we wonder if they aren’t using the "other" meaning of codify: To reduce to a code.

collaborative      This year’s buzzword maker. Just put "collaborative" in front of any word or phrase and you’re in business. See "collaborative commerce
                   solutions," "collaborative filtering," "collaborative partnership." Psssst: Collaborative means "working together."
collaborative      This one’s a cross between capitalism and Big Brother. It’s the ability of a company to match you with other customers who bought similar
filtering          products. Then the company offers to sell you additional products that your "matches" also bought. It’s how Amazon.com knows what additional
                   books to recommend to you after you make a selection.
collaborative      A real regular in today's news releases that strikes BuzzWhack as pure goofy. Why would you have a partnership that wasn't collaborative?
competitive        In employment adspeak, it means the company has no intention of paying you any more than any other company -- and probably even less.
courtesy call      A courtesy call used to be the polite thing to do. When new folks moved into the neighborhood, you paid them a courtesy call to make them feel
                   welcome. Dignitaries visiting a foreign country follow protocol and pay a courtesy call on the leader of that country. But no matter how much
                   they'd like us to believe otherwise, it is not a "courtesy call" when a telemarketer rings your home number. "Good evening, Mr. BuzzWhack, this
                   is a courtesy call from ..."
critical mass      In nuclear physics, it’s the amount of fissionable material it takes to sustain a chain reaction. In programming, it’s when a piece of software
                   becomes so feature-laden it ceases to be useful. Makes you wonder what business execs mean when they talk about their company or product
                   reaching critical mass. Well, supposedly it means having enough customers or market share in order to become profitable.

CRM                see "customer relationship management"
cube farm          What most workplaces have become. It’s a large open space within an office that’s been subdivided into endless rows of cubicles.
customer           The modern company has become obsessed in controlling the "customer experience" in relation to its products. As a result, Customer
experience team    Experience Teams are springing up everywhere. In some cases, they replace the old Customer Service Team. In any event, their job is to
                   make sure the customer has a "positive" experience when interacting with the company or its products.
                                The MBE 4 Silicon Valley Handbook                                    7

Term               Definition

customer facing Not a sewing term. In the software world, it’s what the customer sees and interacts with – frequently the image presented on a computer
                screen. In business, customer facing is what customers encounter when they interact with a company, such as sales or customer service
customer         A fancy term that means you should treat customers as individuals and customize what you do to make them happy. Large companies do this
relationship     with multimillion-dollar computer systems. Small companies generally do it with a handshake and a smile.
customer-centric This comes from the process of taking any noun and tacking "centric" to the end of it. In this case, it means a business, product or service is
                 focused or "centered" on the customer. "Our new product line was produced using a customer-centric process." Now there's a novel concept.

cyberchondriacs People who obsessively pore through health Web sites in search of diseases and symptoms with which to misdiagnose themselves.
cyberslackers   Employees who use the company Internet connection during work hours to surf the Net, shop, play games, check stock prices, etc. Are you
                one? Here's the test: If you're sitting at your desk and reading this . . .
cycles          We used to have life cycles and economic cycles, but more and more it's a cool way of referring to how much time you have available. "I don't
                have the cycles to attend that meeting today." Or: "Give it to Jackson, he has the cycles."
data dump       Basically it's a debriefing. A person who has been working on a project will do a "data dump" for the person taking over the project. It can also
                refer to a brainstorming session where everyone contributes ideas. Nominated by Susan Albright
data mart       A data mart means you’re too cheap to spend the money to buy a big enough computer system to handle all your business needs. Instead of
                putting all your business information in one system (a data warehouse), you continue to use several different computer systems to run your
                business (one for accounting, one for customer service, another for sales, etc.). In the data mart approach, you pull only the information you
                need from each system and merge it together to give you the big picture.
deep-domain        A favorite of consultants, particularly in the technical arena. It simply means they have expertise in a particular area. The term "deep domain" is
expertise          for extra emphasis. In other words: "We know what we're talking about when it comes to this particular subject; in fact, we really, really know
                   what we're talking about."
defenestration     A 17th century word with modern appeal. Means "to throw someone or something out the window." As in "whoever wrote that marketing plan
                   should be defenestrated."
defrag             Once we just "defragged" our hard drives, now we're "defragging our brains. "I'm too tired to go out tonight. I want to stay home, have a quiet
                   drink and defrag." Rest, relax and mentally recharge.
deliverable        A perfectly legitimate word that has been reduced to consultant-speak. It generally means work promised to be completed by a certain time.
                   "This project has 14 deliverables."
demand-side        This isn't a new buzzword, but the California energy crisis has put it in the news recently. Basically, it's a form of conservation. Electric utilities
management         regularly offer incentives to companies that practice "demand-side management." By getting companies to shift their power usage from peak
                   times when power consumption is high to off-peak times, the utilities can be more efficient.
Term                Definition

Digital Divide      More imposing than the Continental Divide. It’s the disturbing gap between the Haves and Have Nots of society. The Haves are able to keep
                    abreast of the changes caused by technological advances. The Have Nots are getting further behind because they can’t afford computers,
                    Internet access, etc. This is clearly being seen in the education system where poorly funded schools are producing graduates who are not
                    prepared for the digital world they’re stepping into. The Digital Divide also can be cultural, etc.
dot carnage         The aftermath of the dot-com collapse where the digital landscape is littered with broken dreams and hordes of people looking for work. This
                    message was spotted on a listserv recently: "My company may become another victim of the dot carnage because my paycheck is now
                    delayed by 'a few days'."
dot.commie       This term apparently is sweeping Canada. It apparently relates to someone who eschews all things dot-com in favor of face-to-face, flesh-on-
                 flesh and finger-on-paper interaction with the world.
dot.con, dot-con We can finally retire "grifting" and "flim-flam" from our vocabulary with this digital update. Plus, this perfectly appropriate name for an Internet
                 scam is a double entendre.
dot-bombs        The virtual landscape is now littered with companies that existed only cyberspace and couldn’t make the transition to real profits. Most
                 discovered that you cannot live by VC bread alone. Some vanished because they couldn’t find "an appropriate business model." Others were
                 simply mismanaged. The rest? Just bad ideas.
dot-calm            First, there was the calm BEFORE the storm when all was perfect in the Internet economy. Everyone had stock options and drove Ferraris.
                    That ended in the spring of 2000 as the stock market and venture capitalists turned their backs on the dot-coms. NOW, the term is used to talk
                    about the calm AFTER the storm as the remaining dot-coms maintain a low profile as they search for a way to actually make profits like "real"
                    companies do.
dot-com             At first, dot-coms were hailed the next great business form -- virtual companies existing only on the Internet. The game was branding, get there
                    first and claim dominance. Smugly, they eschewed profits and bought one-shot Super Bowl ads. Then they discovered that to survive they had
                    to build a real business with distribution centers, etc. The stock market euphoria died. And then the VC money ran out.

dot-conomy          Do we really need to explain this? It is just one in the continuous line of language bastardizations having to do with the Internet. It’s what
                    happens when the buzz makers run into a word where they can’t just add the letter "e."
dotcorps            Corporations that primarily exist on the Internet. They have few – if any -- physical assets. They also had very little to fall back on when the
                    stock market took its pound of flesh in April 2000.
downline            The Merriam-Webster dictionary refuses to recognize "downlines" and BuzzWhack doesn’t care much for them either, but we suppose you
                    need to know. It’s a term in multi-level marketing (MLM) that describes the people who work beneath you (down the line). Your job is to recruit
                    them to sell your products. In return, you get a percentage of their sales. Their job is to recruit people below them. In return, they get a
                    percentage of their recruits sales. And so do you. It spirals down and down. The only people we are sure make any money at this are the
                    people at the top. MLM existed before the Internet, but the Net has helped it to run rampant.
                               The MBE 4 Silicon Valley Handbook                                  9

Term              Definition

drill down        In the early days of the Web, it was the process of clicking on hyperlinks to go deeper and deeper into a Web site to find increasingly minute
                  detail. Now a good Web site gives you everything you need in one or two clicks. So NOW the term applies to other parts of business. As a verb,
                  it means to investigate something thoroughly; to discuss in detail. "We need to get together and really drill down on this." As a noun, it’s the
                  results of that process: "Do you have the drill-down on that report for me?"
drink the Kool-   This one’s got to make the Kool-Aid people cringe. The truly tasteless buzz phrase has its roots in the Jim Jones’ cult that committed suicide in
Aid               Guyana in 1978. The cyanide-laced concoction they drank was made from a powdered fruit drink. For the record, it was NOT Kool-Aid. Now,
                  back to the definition: It’s an old phrase that has resurfaced in the dot-com world. It reflects how many dot-coms require 14-hour workdays, not
                  to mention unpaid on-call weekend duty. That’s a "drink-the-Kool-Aid" environment. Of course, Jim Jones didn’t offer stock options.

drip irrigation   Definitely not what you think it might be. In marketing, it’s the process of slowly building a customer file. Never ask them for too much of their
                  private information at one time. Get a little bit here, a little bit there, until you have what you need. It supposedly is the best way to build a
                  relationship with the customer. Sounds a little sneaky to me.
drip marketing    Marketers love to steal terms from the agricultural world, but this one’s not all wet. Drip marketing allows marketers to control the generation of
                  sales leads. Example: A marketer has a mailing list of 40,000 potential customers, yet only a small sales force. So the marketer mails to 5,000
                  every two weeks for four months and the leads arrive at a rate the sales force can handle without the leads growing cold.

drive-by VCs      Venture Capitalists who put money into a company and then abandon it at the first sign of trouble. They were easy to spot in April 2000 when
                  Internet stocks plunged and they fled the scene of the crime.
Dub-dub-dub       Short for w-w-w. You'll often hear techies say this when giving another techie a URL. Hey, can you check out this site? Go to dub-dub-
Dubya             You'll be hearing this a lot for the next four years. It’s George W. Bush’s nickname in some corners. BuzzWhack first saw it in a Molly Ivins’
                  column. Molly, for those who don't know, is a true Texas legend. She's been haunting Lone Star politicians for years with her biting political wit.
                  "Oh, my Gawd! Dubya's done gone and got himself elected President."
E2E               The "2" madness never ends. It should mean "everybody-to-everybody," but the business marketplace sites are struggling so they’re
                  cooperating with each other. The phrase means "exchange to exchange." Of course, it might make more sense if it was M2M -- marketplace-
EADD              Entrepreneurial Attention Deficit Disorder: A common condition among entrepreneurial business executives. They start up one company, get
                  bored and leave to start up another company. Ritalin does not appear to have a calming effect upon them
e-business        The Big Daddy of the Internet world. It’s any business that’s conducted using the Internet in any form – a concept the Fortune 500 has been
                  quick to grasp.
Echo Boomers      The term Generation Y just doesn't have the same marketing cachet as Generation X. So meet the "Echo Boomers," the generation born
                  between 1980 and 1995.
Term              Definition

e-commerce        The first Internet business phenomenon to grab headlines. Books, toys and porn led the way. But any way you slice it, it’s good old-fashioned
e-companies       See "dot-coms"
eCompany          A magazine that hoped to capitalize on the dot-com phenomenon.
e-Conomy          A truly feeble attempt at buzzword creation.
e-cubator         The business world has long had "incubators" where ideas are hatched and nurtured into companies. The BuzzMakers, of course, felt anything
                  to do with the Internet had to be different and cutting edge. Therefore, incubators that specialized in Internet startups or e-business ideas were
                  called e-cubators. To survive, e-cubators have broadened the term to include any idea that even slightly employs the Internet -- no matter how
                  seemingly traditional it may be.
e-mail            A buzzword that has earned the right to be mainstreamed into the language. Now "snail-mail" is another story.
entity            A legitimate word that once primarily heard in science fiction stories. "Sorry, Captain, but the interference is being caused by an unknown entity.
                  Now the business sector is abusing the term: "We've established a strategic partnership with another entity." Translated: "We don't really know
                  how to do that so we have outsourced that part of the job to another company."
ERP               Truly one of the worst acronyms around and sounds like something you shouldn’t do at the dinner table. It stands for enterprise resource
                  planning. Basically, it’s software that allows a company to manage all parts of its business – from product planning to manufacturing to
                  purchasing to inventory to finance to human resources, etc. It’s powerful stuff – and the price tag can give you indigestion.

e-solutions       Solutions alone has become one of the most overused words in business. The "e" just waters it down further.
e-tailing         Retail is a perfectly good word -- it’s the process of selling directly to consumers. Isn’t that what the Internet is all about? Do we really need the
event horizon      A point in your life, business, career, etc., when something big is going to happen and your life will be significantly changed. Once known as a
                  "turning point." For Baby Boomers, it’s called a mid-life crisis.
Evernet           Thanks to PCs, pagers, TV, digital phones, etc., you can be continuously connected to the Internet -- redubbed the "Evernet." Apparently
                  coined by Thomas Friedman, author and New York Times correspondent.
exceedance        A term created by those who like to measure things and treasured by government bureaucrats. It's a common term in the world of pollutants.
                  Simply, it's the amount by which something exceeds a standard or permissible measurement. "An ozone exceedance occurs when ozone
                  levels recorded at any of the regional monitoring sites reach 125 parts per billion or greater." How about: "It exceeds standards."

e-zine or 'zine   The first real Internet publications. Generally, they were magazine-like e-mail publications. Some were quite literary. Others incomprehensible
                  drivel. Then Webzines were born. Today the term may be used to include all types of electronic periodicals, including BuzzWhackery.
                                The MBE 4 Silicon Valley Handbook                                 11

Term               Definition

face time          Ambitious workers used to fight for face time with the boss. Salespeople wanted more face time with customers. In these days of
                   telecommuting, it takes on an expanded meaning. It’s the time that telecommuters physically meet the co-workers they normally interact with
                   through e-mail, chat or video-conferencing. "I'll be in the office Thursday so we can do a little face time."
FC                 Anything related to the magazine "Fast Company." Also, a reference to those who work in e-corporations with their faces to their computers
                   screens and their backs foolishly to the door. BuzzWhack gathers this means they’re likely to get F_C_ed.
first eyes         The battle for your eyeballs rages on. The first page Web page you look at after you sign on gets "first eyes." The term is used a lot by ISPs
                   (Internet Service Providers) and portals. Basically, it refers to getting the first crack at selling/influencing a Web user.
first mover        In business, it’s the company that gets its new innovative product or service (or solution) to market first. Supposedly, this gives them a "first-
                   mover advantage" and the opportunity to dominate the market making it difficult for others to compete against them. Amazon.com was
                   considered to have the "first-mover advantage." But marketing research shows that being first doesn’t guarantee long-term success. There are
                   plenty of tortoises that started slowly, but won the day.
flies              Flies are the people who are sucked into the Web by clever marketing strategies that offer free points, coupons and credit toward merchandise.
                   They spend hours glued to their computers viewing ads so they can rack up the ''rewards.''
forklift upgrade   For some reason, the tech world loves to use industrial terms to explain things. A forklift upgrade is massive overhaul of a computer network or
                   system, which will require a major investment of hardware. "Modernizing our accounting system will require a forklift upgrade."

FUD Factor         When a company wants to play with the customer's head, it implements the FUD Factor: Fear, Uncertainty and Doubt. It's often used by
                   software companies. Example: If Company A launches a new product, Company Z will spin the FUD Factor about A's product. The goal is to
                   delay any buying decision until Company Z can turn its vaporware into a product for sale. FUD examples: Is a product "robust?" Will it really
                   work under load? Is it open architecture? Is it based on latest industry standards?
functionality      A search of the Internet will turn up no less than 30 separate definitions for functionality, yet it doesn’t merit a standalone definition in most
                   dictionaries. While it may serve its purpose in technical writing, it’s become an unnecessary and tedious staple in press releases. The "best"
                   definition appears to be "functional capability." The best use of the word? Seldom.
geek               Prior to 1990, geeks were nerds and could be identified by their pocket protectors. Today they can be identified by the number of stock options
                   they have.
Generation D       Unlike Generations X and Y, Generation D(igital) is not determined by age. It’s the group of people who are completely at ease with the digital
                   revolution, whether they’re 8 or 80.
googling, to       The process of using a search engine to uncover what you can about your new girlfriend or boyfriend. Named after the Google
google             (www.google.com) search engine. "I’ll have to google her before things get too serious."
granularity,       Sand and sugar are granular. But when business execs get down to the nitty-gritty, they’re dealing in the granularity. It’s the finite details or
granular           specific fine points of a proposal or deal. BuzzWhack now understands why salesmen are always telling you they have a "sweet deal" for you.
Term                Definition

graphical user      If your computer has cute little icons and 16 million colors, you’re looking at a graphical user interface.
GUI                 Don’t bother learning this one. But if you insist, look up "graphical user interface."
hack                In the programming world, it usually identifies a programmer that has less experience than George W and boasts more than Al Gore. In other
                    words, it's not a flattering term. Not to be confused with hacker, which can be considered a compliment.
hacker              Despite what the general news media says, hackers are not the "bad guys." They're clever programmers admired for their ability to write and
                    decipher computer code. The bad guys, the ones who break into other peoples computers with malicious intent, are called "crackers."

hacktivist          Someone who combines hacking skills with activism to attack, shut down or deface target Web sites as a form of political protest. It's a form of
                    "electronic" civil disobedience. They're experts of the "virtual sit-in."
hang-time           With Michael Jordan retired, the term has been appropriated by the computer crowd. It’s when your computer freezes and you can’t do
heat-seeking        A product of the dot-com boom. It's workers who flock to the hot companies, then move on whenever the stock price drops.
heavy lifting     The "heavy lifting" is the hard work. As in: "The venture capitalists did the heavy lifting, we just developed and sold the product."
human capital     Increasingly, it's how companies refer to their employees. Some Human Resource execs are even calling themselves Human Capital
                  Managers and there's a magazine for them by that name. In some corners, human capital is also referred to as "living assets."
hydraulics of the An MBA buzzword meaning to understand how something works in order to make the necessary adjustments.
Ideavirus         Would you believe a deadly form of thinking? No, then try this. It’s a concept created by marketer Seth Godin, the author of 1999’s Permission
                  Marketing. This time Seth is pushing the concept that ideas are the new currency of business. So he wrote a new book/manifesto called the
                  Ideavirus, which unto itself is an ideavirus. Seth urges you to come up with a new idea and then spread it through the Internet using e-mail and
                  "viral marketing" techniques. The object is to get people to embrace the idea and support it. To do that, Seth allows you to download his book
                  for free (it’s $40 at Amazon.com) with the hope that you will begin to see him as the great king of ideaviruses and buy the book for all the
                  people in your company. Plus, now that he’s the top Ideavirus guru, you can also hire him to be a highly paid consultant. Smells a little familiar,
                  doesn’t. (Psssst, I guess Buzzwhack.com is my ideavirus. So, spread the word.)

impactful,          Two contrived words created by folks who obviously felt that the word "impact" needed a little extra "oomph." Examples: "The two companies
impactfulness       are forging an impactful strategic alliance." "Entries will be judged on their overall effectiveness and creative impactfulness."

incent              Another case of business bastardizing the language. Incentive is a perfectly good word, but business decided it needed a verb form. "How are
                    we going to incent the Sales Team to sell more?" How about giving them incentives?
                              The MBE 4 Silicon Valley Handbook                              13

Term             Definition

Induhvidual      If you're a Dilbert and Dogbert fan, this one will sound familiar. It was coined in 1995 by a Scott Adams' devotee, responding to a naming
                 contest to describe anyone who doesn't keep up with Dogbert. Definition: A person who is less intelligent and less astonishingly attractive than
                 you are.
infonesia,       Infonesia is the inability to remember where you spotted a piece of information (newspaper, e-mail, TV, etc.). Internesia is when you can't
Internesia       remember which Web site the info came from or which bookmark might get you back there.
information      A hugely inventive and successful way in which librarians (and a host of other wannabes) have made themselves relevant to computers and the
architect        Internet. An information architect's job is to balance the needs of Web site sponsors, the users and the designers so that information is
                 presented in a manner that makes all concerned happier -- and the architect richer.
information      Digital equivalent of "loose lips sink ships." Information leakage results when a programming flaw inadvertently reveals sensitive information as
leakage          data passes through the Internet. Result: Someone spotting the flaw could use that info to hack the originating computer system.

infotisements    Word mutilation reaches a new low. These are advertisements that run primarily in e-mail newsletters and appear to be editorial matter, but
                 actually promote a company’s products and services. It’s a steal from the world of print advertising, which calls them "advertorials."

insourcing       The process of looking inside the company to find someone with the needed skills to perform a certain job. This happens a lot in an economic
                 slowdown. "The budget's tight, we'd better insource this one."
Intel Inside     A nifty marketing ploy used by semiconductor maker Intel in the '90s to make everyone think it was important to buy a computer that carried an
                 Intel computer chip. Pssssst, it worked.
Internet speed   You’re definitely not cool if your company isn’t running at Internet speed.
Java             While it can be robust, it should never be considered coffee. It’s a programming language that can run on any computer system. At one time
                 considered to be the thing that would bring Microsoft to its knees. We’re still waiting.
jitterati        What the digital generation becomes after sipping one too many cups of Starbucks.
just-in-time     The hottest link in the business supply chain. The concept is to keep a company’s inventory to an absolute minimum. Parts and raw materials
                 are delivered by suppliers to manufacturers at the precise moment they’re needed. In turn, manufacturers produce and deliver their products to
                 their customers just-in-time to be sold. The shining example of this is Dell Computers. BuzzWhack has incorporated this philosophy by being
                 "just-in-time" for dinner.
killer apps      Not to be confused with killer abs. It’s geekspeak for great software applications.
kilobyte         Believe it or not, there was actually a time when people bragged about having a computer with 64 kilobytes of memory. Today, it’s a term that’s
                 hardly worth defining. Everything is measured in megabytes, gigabytes and terabytes. But if you must know, a kilobyte is 1,024 bytes. It's used
                 to measure memory capacity or storage space in a computer.
Term               Definition

knowledge          It started as document imaging. Then gave way to document management, which in turn gave way to content management. It now has evolved
management         into Knowledge Management. It’s an organization's ability to "manage" its "knowledge." Primarily this is done by pumping as much company
                   information into a database (or databases) and developing a system that keeps track of it all. Supposedly, this allows everyone is the
                   organization to take advantage of the collective knowledge of the company.
LAQs               A publicist's worst nightmare: Lame-ass quotes. In a sound bite world, the last thing you want are LAQs. This was apparently coined by the
                   people at www.jargonfreeweb.com
leading            The single most overused word in news releases today. Generally found in the first or second paragraph, it goes something like this:
                   AnyBrandNameHere is the leading TypeOfBusinessHere in the VerticalMarketNameHere. Obviously, the companies in second place aren't
                   sending out news releases.
learning           A great phrase from the spinmeisters that supposedly comforts the stock analysts: It refers to mistakes made that will somehow be turned into
opportunity        future breakthroughs. It’s a nice way of saying someone screwed up and we’re trying to make the best of it.
legacy              Computers haven't been around all that long, but they've already left a legacy - and for most companies it's a nightmare. As companies move
                   to more modern and sophisticated computer systems they have to find a way to integrate their old or "legacy" systems into the new system.
                   That's not always easy. The old systems often were written specifically for the functions they performed. Data can't always be transferred. In
                   some cases, the old systems have to be kept running and the new systems are rigged to pull data from the older system as necessary.

leveraging our    BuzzWhack is sure this once meant something, but today EVERY COMPANY seems to leverage its assets. Doesn't it make sense that a
assets            company would put its resources, whether it's money, location or talent, to best use in order to make a profit.
link farm         A Web site with no meaningful content of its own, just link after link to other Web sites. They're frequently created to legitimize what is
                  otherwise a site filled with affiliate advertising banners.
low-hanging fruit In an apple orchard, it’s the apples on the low branches. In business, it’s the easy sales to get. Problem: You run out of low-hanging fruit long
                  before you become profitable.
m-commerce        Even though there have been mobile phones a lot longer than there has been the World Wide Web, we’re only now getting m-commerce. Even
                  then, m-commerce can only happen when the phone is connected to the Web. Shouldn’t calling up on your cell phone and ordering a pizza be
                  m-commerce, too?
meatloaf        Unsolicited mass e-mail, circulated by friends or office mates via group e-mail lists, consisting of jokes, anecdotes and other trivia. Where spam
                is commercial, meatloaf is homemade.
merchantainment If you think this is a Mickey Mouse term, you’re right. In the Internet commerce world, it’s the meshing of entertainment content with product
                information. Ralph Lauren’s Polo.com has employed it extensively. But the term was created at Disney World. Disney staff are trained to be
                Merchantainment Hosts or merchantainers. The goal is to create a positive experience for park visitors so they will be more inclined to buy
migrate            Birds migrate. People migrate. And, now, data migrates. It’s when you move data from one database to another.
                                The MBE 4 Silicon Valley Handbook                              15

Term               Definition

mission-critical   Another sign that too many people in today’s business world have read too many Tom Clancy books. What’s wrong with the word "essential"?

monetizing         It’s what ophthalmologists have been doing for years. On the Web, it’s a term for figuring out how much each person who looks at your Web
eyeballs           site is worth – or is costing you. In today's Internet environment, there's a lot of "monetizing" going on.
most growable      A steal from the agriculture world. Basically, they're customers who could be spending a lot more with you.
mouse potato      A person who spends hour upon hour staring into his/her computer screen. Increasingly couch potatoes are giving way to mouse potatoes. The
                  TV Generation is losing to the Digital Generation. BuzzWhack’s not sure this is really an improvement.
MS-DOS            A totally geeky and now ancient computer operating system that made us hate Bill Gates even before he became a billionaire.
napsterized       Best we can tell, you've been Napsterized when you get caught giving away another person's products for free.
NCG               (New College Graduate) typically a very impressionable person on their first professional job with a great deal of zeal and willingness to do
Nine to five code Software that is ordinary and plain. It has not real innovation and just gets the job done.
Not-com           Not-Com also known as a dot-org or an online based non-profit organization. Could also refer to any business that is not associated with a
                  dotcom or online presence.
Now Economy       Forget the New Economy, the Now Economy has taken its place. The Now Economy is so named to reflect that the customer now controls the
                  marketplace, not business. And the customer wants "it" now. And, as the theory goes, they can have it now because of the Internet.

on the fly        Just what you think it means. By the seat of your pants. As you go. Make it up right there on the spot. The best way to code.
optional benefits A new way to recruit and retain high tech employees. Optional benefits, also called voluntary or ancillary benefits, are a popular perk for big-
                  company employees, and are now starting to show up at small companies as well. Employees are offered an easy way to purchase—often at a
                  discount—a variety of financial services, such as automobile insurance and life insurance. Participants pay for the services through weekly,
                  biweekly or monthly deductions from pay checks. It costs the company virtually nothing if working through the right service providers, but
                  employees can save as much as 20% on auto insurance.
out of the garage A very Silicon Valley term denoting a company has moved into its first real office and is now "professional". To this day, many high-tech
                  companies start in residential areas and then move to an office where resources are more accessable (i.e. data-lines, office floor space,
                  storage, etc.) as they grow.
P2P                No, it's not a urinary tract disorder, but the courts sure thought so. It’s peer-to-peer -- the business model that put Napster on the map.
                   Presumably it’s okay for peers to do business with peers as long as they not selling someone else’s property.
pagejacking        Pagejacking is stealing the contents of a Web site by copying some of its pages and putting them on a site that appears to be the legitimate
parade             Traveling over long distances to demonstrate products.
Term               Definition

PDA                Personal Digital Assistant. Small, hand-held computers that are supposed to be the catalyst for the next big industry boom. Why? Fast
                   information is now a hot commodity. Wireless modems allow for portable Internet access. This opens up a big new market for the big-gun
                   companies. New hardware needs to be designed, applications need to be created that can operate on a much smaller screen, data transfer
                   must be configured so that information can flow freely between home, office, and PDA's, content providers will have to make their material even
                   quicker, concise, and tailored to someone on the go, operating system companies have to redesign platforms to work with much smaller
                   machines, and on and on. Off to the best start in the PDA market is the PalmPilot, created by two guys who left 3Com to co-start Handspring.

pencil in          Tentatively planned but no commitment made.
PGP                The term stands for Pretty Good Privacy and it's an encryption technology given away free by MIT. The result: It's one of the encryption
                   standards on the Internet. When someone PGP's something, they've encrypted it.
PITA Fee           An "extended service fee" or "additional delivery cost" added on a bill or invoice done when the customer has been a total "Pain in the A*s".

POTS               "Plain Old Telephone Service." It's a term used when comparing the existing phone lines to other Internet service conduits, such as ISDN or
                   broadband (cable). It's plain, and slow, but right now POTS is the most affordable, widely available, and widely used means of connecting to the
                   Internet and the Web.
prairie dogging    The event of everyone in their cubicles to get out of their chairs, stand up on their toes and peer over the tops of their cubicles to see what is
                   happening. Usually comes from a big fight or something of the same magnitude. You usually just see a lot of other eyes and foreheads if you're
                   one of the "prairie dogs".
pro-active       Much overused term in Silicon Valley. This means that one should handle situations before they turn into flaps, although it is all-too-often used
                 by managers to "delegate" work to subordinates that they themselves should actually be doing.
profile-digger / A lady who goes over on-line chats, personal bios and profiles of services like AOL, Matchmaker, Well, Compuserve and others for the sole
cyber-golddigger meaning of finding a single, rich man to latch-on to and spend their money in a one way relationship.
progammer's      Also called "bubble butt" outside of the high-tech field. This is what programmers get from long hours of coding combined with using pizza as
butt             their staple food. Shows why programmers must occasionally enjoy the fresh air or join a health club.
pure play        Strictly speaking, a company involved in a single line of business (e.g., a restaurant chain) as opposed to a conglomerate, which may be
                 involved in a variety of unrelated businesses. In the Internet world, a pure play is a company that sells only over the Internet, as opposed to a
                 hybrid bricks-and-clicks/clicks-and-mortar company, which sells through a number of channels.
push               Web pages that are automatically "pushed" to user desktops without the users requesting them. Companies use push technology to distribute
                   high-profile information.
QA Pukes           What software engineers sometimes use to refer to their Quality Assurance (QA) department. Testers and QA personnel often get no respect
                   at a lot of the high-tech companies in Silicon Valley since the software engineers consider themselves technically superior to QA and because
                   the QA folks have been known to find bugs at the most inopportune moments, like two hours before Golden Master.
                               The MBE 4 Silicon Valley Handbook                               17

Term              Definition

quadruplitory     The phenomenon of four different engineers being assigned to the same task, in complete ignorance of each other.
real              writing software with no debugging facilities at all. Code is built up from a single, simple operation to incremental complexity 'til the desired
programming       function is achieved. Famous systems were made through this method since there were no tools yet created to debug them.
Re-Commerce       When your e-commerce falls flat on it's face and you have to start over - not to be confused with SHE-COMMERCE: a two hour program on the
                  Oxygen Network dedicated to women, online shopping and further perpetuating the myth that all women are able to do with technology and
                  innovation is implement it into their shallow shopping existence.
Reference         The means by which software and hardware components are organized and interact.
rendering         Rendering is the process by which the algorithms describing an animated 3D image are transformed into that image. For example, a studio with
                  100 workstations running in parallel—a configuration known as a render farm—might be able to produce one minute of animation in a day. Very
                  few studios can manage even that level of efficiency. Rendering Toy Story, it is said, took Pixar's render farm close to a solid year. One second
                  of animation typically comprises 24 frames. The average rendering time per frame in Toy Story was between two and eight hours.

re-Start Up       A company who's initial business plan failed but still has the resources to change direction in attempt to survive.
RFR               A requirement for a product to get funding for development. If a product looks like it will make you REALLY F*CKING RICH, it's referred to as
                  RFR and gets funded.
RFS               Mean in a exasperated term when the product will ship REALLY F*CKING SOON. Example: "RFS, okay? Can we kill this meeting and just let
                  me get back to programming, will ya?"
RISC              Reduced Instruction Set Computing. A microprocessor design that speeds up operations by performing simple operations, not complex ones,
                  requiring some operations to be performed by the software before the data hits the CPU. This means the operating system and applications
                  must be specifically tailored for RISC architecture. The PowerPC, the Power Mac, and the IBM RISC System use RISC.

ROI               Return on the Internet. Modification of "Return on Investment."
RTFM              Stands for "Read the F**king Manual". A very common term exchanged between technial support people. This expression indicats that the
                  answer to a problem could be found by reading the manual supplied with the hardware/software in question.
Salvager          Retention is becoming as big of a problem for companies as hiring new employees. Salvagers are human resources personnel who scan the
                  job boards in search of resumes belonging to members of their own company.
Scarecrow         A hyped-up piece of technology that when examined and used, has no uniqueness nor value other than image. Example: "That so called secret
technology        object-oriented technology was only a bunch of database requests inside a button click and ended up being Scarecrow Technology during the
                  buyout talks."
schedule-driven   A product that's going to be shipped by a certain date whether or not its ready and whether or not the QA folks approve of it.
screen-saver      The look one gets when they have been bored to the point of just shutting off their brain.
Term             Definition

SDMI             Secure Digital Music Initiative. A portable device working group whose main goal seems to be blowing MP3's off the map. Composed of
                 stakeholders in the music, software, and hardware industries, SDMI is currently developing a more secure alternative to free digital music
                 distribution. The group is devising standards for how hardware and software interact, standards that manufacturers will follow when
                 constructing how players read digital music. If the SDMI gets their way, portable, digital music players will only play certain "secure" music files.

self-starter     Doesn't need orders to operate. Also means that people have enough confidence in him/her that he/she gets in when he/she feels like it (at a
                 reasonable time, of course - say noon?).
shareware girl   The one lady that is everybody's darling.
Sheeple          Short for "Sheep People". 1) Groups who reactively act from saturation advertising, fads, trends and need to go along with the crowd. 2) Those
                 who let "group think" affect their decisions instead of their own individualism. 3) The nickame given to those who's purchasing habits matching
                 that of large demographics by 80% or greater.
shelfware        Software that is so worthless it remains in the shrink-wrapped box on the shelf above your desk.
silicon envy     A new term being thrown around that describes towns and cities that are attempting to market themselves as the next big high-tech haven,
                 suposedly surging with new jobs, money, and new technology. A few examples: Fairfield, Iowa is calling itself "Silicorn Valley" and Cape Cod
                 wants to be known as "Silicon Sandbar." There are also now five "Silicon Islands," three "Silicon Mountains," two "Silicon Bayous."

silicon valley   A place where two-bedroom, one-bathroom bungalows sell for $500,000. Also known as the area south of San Francisco and north of San
                 Jose where more geeks live than any other place on earth.
siliconaires     Slang describing young dot-com entrepreneurs in their 20s and 30s who find themselves suddenly rich due to stock options from their Silicon
                 Valley Internet companies.
Siliwood and     The expected combination of movies, interactive TV and computers.
skeet            A handheld device or small desktop unit either so faulty or obsolete that it is only good for skeet shooting (e.g. akin to clay ducks thrown in the
                 air for shotgun firing practice). Example: "Ever since the release of the Newton 2000, the old 100's are skeet."
skunkworks       Originally a bootlegger's distillery, today "skunkworks" refers to a creative team in the technology world that tackles a problem with its own
                 unusual brand of management, usually as far from traditional structure as possible. A skunkworks team is marked by a small and focused core,
                 few or no layers of hierarchy, and a burning drive to accomplish its goal without red tape, overhead, or billowing clouds of bureaucracy. The
                 drivers of these teams are often renegade programmers who work around the clock. Skunkworks projects are often secretive, kept from the
                 bigger corporate machine until the first layer of success has been achieved. Recently Lockheed attempted to copyright the term, to no avail.

SLIRK            Stands for "Smart Little Rich Kid". A very bratty, pretentious, young child with great technical prowess using daddy's money for "toys." These
                 types become either fantastic entrepreneur / engineers or totally renegade, technical criminals upon becoming of age.
                                 The MBE 4 Silicon Valley Handbook                                 19

Term                Definition

smart apartment A new economy amenity. Apartments that are wired for fast connections. These apartments also feature a building intranet that links the
                tenants as well as the management company and super. Very NYC!
SNAG            Sensitive New Age Guy. Describes the ponytail, Birkenstock, Dave Mathews, guitar in the backyard with a big dog, always giving you a hug
                whether you want one or not type of guy.
snail mail      Old fashion. Regular postal mail, as opposed to email.
sneakernet      When data is transferred between workstations by copying it to a floppy and walking it to the intended workstation.
SOHO            SOHO stands for Small Office/Home Office which is where most of the creative Internet based start up businesses are coming from. A real
                overhead cost cutter, this term refers to a way to keep your time, money, and availability to your family all within your power. It is a smart start-
                up that uses the SOHO to begin building it's future as opposed to the corporate spin-offs that sink all their capital into offices and assistants
                when they do not even have a fully realized concept or goal. The SOHO concept will help you fine tune your start up by enabling you to put that
                capital into creating an actual product with value and avoid our next buzz word...
space               As in "in the browser space," "in the client space," or "in the collaborative Internet space."
spaghetti code      Software whose execution path is so tangled and confusing it is almost impossible to understand.
square headed       Your beloved computer.
girl / boyfriend
STBY                Stands for "Sucks to be you". Usually said when the person you are talking to really screwed up.
strawman /          A proposal that everyone expects to fail but it gets your group noticed. Example: "This is just a strawman proposal to see if we can generate
strawdog            any interest from the marketing weenies."
synergy             Two or more people getting together to do a job without anyone knowing the overall skills needed.
take-away           The main point(s) to remember from a conversation, document, speech, meeting, etc. "It was a great meeting. Too bad there was no take-
targeting speed     This term describes how long it takes to for a site visitor to find the exact link they are looking for. Ramon Alarcon of the Immersion Corporation
                    claims that their new software, FEEL it, actually increases targeting speed up to 70%.
Team Player         An engineer with no backbone who just "yes"'es everything at a design review. Can also mean someone who gets in early and makes coffee for
                    everyone else. The latter definition is more desirable when it is being applied to you.
Techno-Babble       words which are specifcally arranged in such a way that any educated person will see the fact that the definition of techno-babble is a
                    "conglomeration of co-descriptive informative verbs, adjectives and nouns" To the un-educated these techno-babble phrases, like the one
                    describing this definition, were ment to overwhelm the newbie as to resist the weak spirited in the computer industry thus creating a cult feeling
                    to those "in the know".
techonomics         The new economic order. It’s the study of technology's impact on the economy.
Ten Dollar          Anything that works infinitely better than that "new thing" and the superior technology is at least 30 years old. (i.e. trying to follow a ballgame on
Solution            a Real Audio plugin vs. a ten dollar transistor radio).
Term                Definition

the "little kid"    The biggest challenge companies will face in the future is not their highly publicized competition, but from "the little kid effect," stemming from
effect              the 10-year-old who invents the next killer app for the Web down in his basement.
the ponytails       Refers to those in creative/art director positions. They are mostly seen in design, post-production, game and entertainment business in or
                    around Silicon Valley. Example: "Well, here's the script, let's run it by the ponytails ".
the suits           After a startup gets to a certain size, "the suits" start to drift in with the supposed purpose of expanding the company. These are the
                    sales/marketing/finance types that wear a buttoned-down shirt and tie in a high-tech company when even the CEO doesn't. Be careful with
                    these types around as they tend to be very political and backstabbing, motivated by money, not by the passion of technology. Example: In
                    Apple Computer, Jobs/Wozniak were technologists and visionaries, Scully was "the suit".
the way           1) Having a very instant, zen-like understanding of a problem and how to solve it. 2) Possessing the ability to know how to write complex
                  software and complete it without any rewriting or major adjustment.
the wealth effect The "Wealth Effect" refers to the propensity of people to spend more if they have more assets. The premise is that when the value of equities
                  rises so does our wealth and disposable income, thus we feel more comfortable about spending.
think time        This is what a human when he/she gets an "idle event". One usually has a lot of this type of time during a long compile or a slow network
Three A.M. Code Software written in a very original, hackly or unorthodox manner. It is usually innovative breaking a lot of the "rules" of good design in order to
                  get a product shipping.
throw it over the Get your part of some project done, then pass it off to the next group that has to worry about it (or most likely, review it.) Mostly used when
wall              there is little contact or communication with the other group. Example: We'll get that new design finished, then throw it over the wall to the next
                  group to look at.
TLA departments Short for "Three Letter Acronym". A department of a company that does not have any apparent function at all. Groups like this are usually
                created by trendy management fads.
tofu            Made too general in use or appearance for anying specific.
tofu syndrome   Making software or a product so general and portable that it does not take any advantage of special features of the machine it is being run on.

torpedo             An unproductive person going to a rival organization, sometimes with encouragement.
treeware            Any paper-based printed material, such as newspapers, books, etc. In techie circles, it generally refers to documentation manuals.
turbo internet      A system whereby a customer dials up to a web-site or server, makes a search profile or requests a file and the request is fulfilled via
                    satellite/cable download. The advantage of Data Broadcasting is that it is very inexpensive, that it provides packaging, branding and notification,
                    and that it runs at extremely high transmission speeds. Turbo Internet is limited by the bottlenecks at the servers and may not be much faster
                    than ISDN connections. It also eats bandwidth, supporting a relatively small number of users. However, it provides the user full flexibility to
                    download anything. Data Broadcasting and Turbo Internet are complementary, not competing, concepts.
                                 The MBE 4 Silicon Valley Handbook                                21

Term                Definition

Valley wash-out     One in the high-tech business who had an established career in the Valley and moved their career elsewhere by taking: a cut in pay, a more
                    "secure" position, or "gave up on the scene". They are easily spotted by their dramatization of how much better it is where they are and how
                    tough it is out here.
value proposition New phrase used in sentences such as "[XYZ Software's] value proposition is object sharing and Internet integration."
vaporware         Software advertised before it is completed. Often used to preempt development of similar software by a rival company.
versioning        This strategy of offering information in different versions to appeal to different customer groups allows users to segment themselves according
                  to the value that they place on the information, the format, and the price they are willing to pay. In the digital world of the Internet, factors such
                  as convenience, comprehensiveness, the ability to manipulate data electronically, speed of access, the ability to turn off unwanted features
                  (such as online advertising), image resolution, user support, and data processing capabilities are all factors that differentiate online versions of
                  an information product.
visionary           A term usually applied to industry opinion leaders like Steve Jobs and Bills Gate. Although it can mean someone who has the ability to see into
                    the future and/or can envision a brilliant new technology, it usually means someone who sees the value in the work other people have done.

Voice Over        In 1999, the volume of data traffic surged past the volume of voice traffic on worldwide networks. As this trend continues, the proprietary
Internet Protocol networks telephone companies use to carry voice calls may become outdated. Some early visionaries saw that the packet networks of the
(VOIP)            Internet could carry voice as well as data. While sound quality was sketchy at first, AT&T now uses Internet protocols to route some of its long-
                  distance calls. Early VOIP systems worked only with specialized software for Internet-connected PCs, but more sophisticated systems now
                  carry calls to and from the regular telephone system over the Internet.
Voodoo              Any form of accounting which does not follow principles of conservatism.
vortals             Vertical industry portals. Also referred to as vertical trade communities or Net marketplaces, vortals are gathering places where employees can
                    get industry-specific news updates, events calendars, the latest research and statistics, join discussion groups, auctions and engage various e-
                    business services related specifically to their specific profession. In essence they are gathering places for an entire industry.

VRBS            (Virtual Reality Bulls**t) any talk about a technology so far reaching, no immedate application can be created.
Waldo           A demo given with great showmanship for a product with little innovation or creativity.
wallflower      Stock that has fallen out of favor with investors; tends to have a low P/E.
wallpaper       The name given to stocks of failed companies, bonds, and other securities that have since become worthless.
Warez           This is a slang term, derived from the word software. This term generally refers to pirated or cracked software that is distributed illegally. Chop
                off the "soft" part and you are left with "ware." There is no singular of warez or "wares," as they are also called.
WOMBAT          Stands for "Waste of Money Brains and Time". Is suitable to describe a person, product or project.
worder          Anyone who use personal computers only for writing, just like a typewriter machine.
World Wide Wait World Wide Web.
Term           Definition

xenocurrency   Another name for a currency that trades outside of its own borders.
Yetties        Young, entrepreneurial, tech-based twentysomethings. Armed with its own acronym, the Digital Generation has arrived. Credit to coining the
               term goes to an article in the March 2000 issue of Tina Brown’s Talk magazine. And Yetties now have been institutionalized in book form: "A
               Field Guide to the Yettie" by Sam Sifton, a senior editor at Talk. Of course, this just simply means the Yettie phenomenon must be over and we
               must await the next pretender to the Yuppie throne. Also known as "young, entrepreneurial technocrats."

yo yo          Slang for a market which moves up and down with great volatility.
You're good.   A very high compliment one engineer can give to another. It simply states that one's work is appreciated and you can create very well.

yuppie food    Twenty pound notes / dollar bills from a cash point.
zapping        The lowest form of software programming know to mankind. It involves altering the assembly code in hex format after it has been output from a
               complier or assembler. Done typically when there is a compiler bug, the proper data is not being generated or original source code has been
zombies        Also known as "Living Dead". The are basically companies which continue to operate even though they are insolvent.
The             MBE           4          Silicon          Valley           Handbook

1.3 Further Reading

Check out by yourself and surf the web for more BUZZ words...

 This was our main source for the above BUZZ word catalogue...


 A comprehensive dictionary and your daily BUZZ word subscription service


 Try this “Hacker” site and its cool BUZZ word generator...


 Debunking ... Internet Buzzwords. Why trendy Internet buzzwords don't hold
  when subjected to the cold reality of usability feedback from real users...


 The Buzz Saw's mission is primarily educational. The principals of buzzkil-
  ler.net (an entity not affiliated with Forbes, eCN, Fortune or Soldier of Fortune)
  have created a rob*st, inter*ctive, turnk*y buzzword-reduction soluti*n that is
  both Net-centr*c and Web-en*bled. The Buzz Saw started in 1997 as a
  handcrafted email filter that read incoming email and rejected messages con-
  taining certain buzzwords and phrases...


     Or some more links...


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