Sabine McLain Print Resume by lifemate



> introduction
Sabine is a strategy driven interaction-, visual UI- and communications designer with solid marketing
and advertising background. She understands and respects business goals and strives for the best of
user experiences.

Her experience for the past 9 years spans software, software as a service, eCommerce, mobile
experiences and branding.

She has an equal amount of experience from Advertising, with the focus on conceptual thinking,
branding and messaging and also many years in broadcasting.

Sabine has received extensive post-degree training from School of Visual Concepts, Seattle, focusing
on interaction design, strategy and design management. She also holds a certificate degree in
Integrated Marketing Communications from University of Washington.

Sabine is formally trained as an Art Director in the 1980's, holds a combined BA degree in TV, Video
and Film Production from Columbia College, Hollywood, and in Journalism from University of
Gothenburg, Sweden.

She is strongly process-oriented in her work and in collaboration with her team, which includes
research, persona creation, goal documentation, flow charts, strategy, wire-framing, story boarding,
interaction concepts, visual concepts, prototyping and testing.

She believes in collaborative brainstorming and conceptualization to help visualizing interaction design
and create a better user experience.

She manages most of the projects she is involved in and collaborates internationally and locally. She
often finds herself working directly with CEO's and management, running presentations to clients, as
well as with developers in cross-departmental alliances and work groups.

Marketing and Project Plans as well as Creative Briefs are used as Road Maps to keep everybody
involved and appraised of what needs to be accomplished.

> experience
UX & Visual UI Designer at (eCommerce)
March 2008 - Present (7 months)
Interaction design, visual UI design, flow charts, wireframes, ads

AmazonFresh is an pilot project in Seattle, featuring an online grocery store much like
Web Wan and Home Grocer almost ten years ago.

Designed interaction models for integrating items to be ordered, checked-out and
delivered with your groceries. Shopping cart interaction design, recommendations feature, pagination,
bagging options, time slot feature, customer review feature, Prime Member integration, promos etc.

The team works within an agile, high-paced development cycle with weekly deliverables.

UX, Visual UI & Communications Designer at Trupanion/Filter (eCommerce)
February 2008 - March 2008 (2 months)
Interaction design, visual UI and communications design of insurance competitive analysis

UX Designer Aces Game Studios MS (TrainSim)/Filter (Software)
August 2007 - February 2008 (6 months)
Strategy documentation, technical specs, Interaction Design with scenarios, flows and wireframes,
test preparation. Owned Activities, Start- end Game, Menu Bar, Consist Builder

UX & Visual UI Designer at Ooyala (former Google veteran's) Mountain View, CA/Freelance
(Software as a Service)
April 2007 - July 2007 (3 months)
Interaction design and visual UI design for online content management system and video viewing
model, web design, brand explorations, mood boards. Content Management System is used by the
Broadcast Industry and leaders like CBS. The client side is used by video viewers.

UX Designer MTP Group - Mobile Tablet at Microsoft/Filter (Software)
January 2007 - July 2007 (6 months)

      Mobile PC UX Pen UX for Windows 7 and Office 14
      Research on specific models of pen friendly interaction design, wire framed interaction
      models and visual concepts, test preparation

      Origami Experience for Ultra Mobile PCs
      Persona research and explorations

      Picture Password
      Interaction model and install model, handling Window's specific security issues, research
      and test preparation
        Now Screen
        Build in Microsoft Expression Blend

UX & Visual UI Designer at Expedia (Sam's Club)/Filter (eCommerce)
October 2006 - January 2007 (3 months)
Interaction- and brand UI design, persona research, documentation, creative brief, information
architecture, flow charts, wire frames, supervised developer in build.
Redesigned the online travel store for Sam's Club (Wal-Mart), using the Expedia back-end engines.
Responsible for both the Brand/Visual and UI experience of the site, which launched end of January,

UX & Communications Designer at Microsoft, Windows Vista/Filter (Software,
Environmental Design, Software as a Service)
October 2005 - October 2006 (1 year)
Interaction- and communication design, research, documentation, strategy, creative brief, flow chart,
wireframes, visual design guides and environmental design
Supported the Windows Vista team with communications strategy, UI and Brand design, and
implementation before launch. Worked in close collaboration with both the design team and the user
research team.

UX, Visual UI, and Brand at Shout & Whisper (Web, Brand, Online Gaming)
November 2000 - October 2005 (5 years)
Interaction and visual brand design and strategies for local and international clients. Web, advertising,
mobile concepts.

        Clients - Europromotion (Promotional Gaming), The Gaming Academy (Commercial
        Gaming), PrimetimeGaming (Broadcast Gaming), EXC Inventum (Commercial Gaming),
        Netgame Factory (Online and Wireless Gaming), Xinopoly/Burda (Online and Wireless
        Gaming), LaCanche/Art Culinaire (French ranges from Burgundy sold in North America),
        Pacific Northwest Annual Conference (300 United Methodist churches in the pacific
        northwest), Cornerstone Advisors INC, ITelework, Hatton Godat Pantier, CIO Trust,
        Invicta Law, Bailine, HRnovations etc.

Sr. UX & Visual UI Designer at (eCommerce)
December 1999 - October 2000 (11 months)
Strategy research- and documentation, creative briefs, merchandising aspects of interaction design,
white papers, profiling, persona development, information architecture, interaction design, visual UI
design. Collaborated in integrated workgroups from Merchandize and Marketing to create functional
products for the site.

Sr. UX & Visual UI Designer at Caribiner International - Holland America (eCommerce w.
over 3,000 pages)
June 1999 - October 1999 (5 months)
Interaction design, visual UI design, design team lead, designed winning concept, booking- and
check-out processes, online brand experience

Copy Writer & Creative Director and member of the Web Lead Team at Styra
Kommunikation (Advertising)
January 1998 - January 1999 (1 year 1 month)
Retail, B2B, B2C, Concepts, Ads, Direct Marketing, Multimedia, Web

Creative Strategy Writer (Freelance) at Stockholm Futurum, (Science Center) City of
Stockholm, Sweden (Environmental Design)
January 1997 - December 1997 (1 year)
Research, communications platform, entertainment concepts & environmental design concepts,
strategy documentation of 200 pages, with budget and architectural recommendations

Journalist at Boras Tiding (News Paper Industry)
January 1996 - 1997 (1 year)
News paper in Sweden. Investigative research and reporting, political and feature stories. In charge
of office and concept planning.

Political Reporter and Live Broadcaster at Swedish Broadcasting Corp. (Broadcasting)
June 1989 - January 1995 (5 years 8 months - Leave of Absence to study in the US 1993-1995 for
US College Studies)
Planning, research, programming and reporting. Tutored and managed new reporters. Program
responsible for the Spring Break Radio and Live Broadcast productions. Interviewed Chief Justice
Renquist and Carl Bildt among other political celebrities.

Art Director at IdeInvest, Advertising Agency in Boras, Sweden.
June 1983 - July 1986 (3 years 2 months)
Primary focus was on the fashion and retail industry with several Scandinavian clients. Using branding
and design to develop successful brick and mortar retailers.
Research, marketing, persona development, mood boards, concept, visual design, brand design, retail
interior design, architecture, retail and fashion studies in Stockholm, London and Paris. This was also
a 3-year Art Director program. Left for College at U of Gothenburg - Journalism in 1986.

> education
School of Visual Concepts
Classes, Design & Management, 1999 - 2006

University of Washington, Seattle - Business School
Certificate, Integrated Marketing Communications, 2000 - 2001

Columbia College, Hollywood
BA in Video & Film Production, 1993 - 1995, Valedictorian, Magna Cum
BA in Video & Film Production, 1993 - 1995, Valedictorian, Magna Cum

University of Nevada, Las Vegas
Fundamental classes, 1993, Dean's Honor Roll, President's HR

Santa Monica College
Fundamental classes, 1993, Dean's Honor Roll

University of Gothenburg, Sweden
BA, Journalism, 1986 - 1989

IdeInvest Advertising Agency
Apprentice, Advertising, Design and Marketing, 1983 - 1986

> skills
Fields of Knowledge - UX/Interaction Design, Visual User Interface Design, Print & Web, Marketing,
Video Production, Sound Editing, Direction, Web Design,, Information Architecture, Online Game
Design, Brand Development

Interaction Skills - Research, Documentation, One Pagers, Persona Development, Scenarios, Flows,
Wire frames, Story Boarding, Prototyping, Testing, HTML, CSS, JavaScript.

Tools - CS3 (Dreamweaver, Freehand, Fireworks, Dreamweaver, Flash, Photoshop, Illustrator,
InDesign, Contribute, Adobe Premier, Adobe After Effects ) FileMakerPro, MacSQL, PowerPoint, Word,
Excel, Visio, PowerPoint for Prototyping.

Lead Responsibilities - Principal, Project Manager, Team Lead, Creative Lead, Art Director, Creative
Director, Client Presentations and Follow Up, Report Writing, Budgeting etc.

Marketing Skills - Research, Documentation, Marketing Plans, Creative Briefs, eCommerce,
Traditional Marketing, Retail Marketing, Direct Marketing, Email Marketing, Profiling etc.

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