Grassroots Community Engagement in Detroit

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					      Detroit & Fitness Collaborative
Detroit Food Food & Fitness Collaborative
     Detroit Food & Fitness Collaborative


       Grassroots Community Engagement Process & Data Summary
                              A Report from the Grassroots Community Engagement Work Group
                                                                                     July 2
    Detroit Food & Fitness Collaborative Grassroots Community
                         Engagement in Detroit
 Over 910 Detroit residents (and concerned neighbors) prioritize community
         action items based on what was most important to them.

The Detroit Food and Fitness Collaborative is a
diverse group of Detroit residents and local             Detroit Community Assessments
organizations working together to help improve
Detroit residents’ health and quality of life.          Skillman Foundation - Good
Collaborative and community members are                  Neighborhoods Initiative, 2006-8
developing a community action plan to remove            United Way of Southeastern Michigan,
policy and systemic barriers to safe, accessible         2007
places to engage in recreation, exercise and            NEXT Detroit Neighborhood Initiative,
play and access fresh, healthy, affordable food          2006
for all Detroiters, especially vulnerable children      Detroit Area Study, 2002
and families. With support from the W.K.                Concerning Kids - A Skillman Foundation
Kellogg Foundation, a growing collaborative of           Study - Healthcare Survey Results, 2003
over 60 Detroit residents and community                 Greenways Vision Master Plan, 2006
organizations formed four work groups to create         The Healthy Environments Partnership
the content for a community action plan.                 (HEP), 2006
The workgroups were focused on the following            Detroit Department of Health & Wellness
topics: food systems, physical activity                  Promotion / Growing Well Collaborative
environments, schools, and youth.                        Assessments of Children’s Health Needs,
                                                         2004-7
In 2007, work group members reviewed 14                 Local Initiatives Support Corporation (LISC
Detroit community assessment reports                     Detroit) Neighborhoods NOW, 2005-2008
completed by partner organizations, and used            CHASS/Reach Detroit Family Partnership
the data as the departure point for further              Family Focus Groups, 2000
research, analysis, and development of food             Knight Foundation North End
and fitness-related action items (goals &                Transformation Initiative, 2007
objectives).                                            Detroit Neighborhood Fund/Urban
                                                         Ventures Group, 2007
                                                        Detroit Transit Options for Growth Study,
                                                         2007
                                                        Non-Motorized Urban Transportation
                                                         Master Plan, 2006




                                                                Draft 2; Aug. 3, 2009;      p. 1
In 2009, a Grassroots Community                    questions - were Detroit residents, of which
Engagement Work Group was formed to                60% were Black; 5% White; 32% were Latino;
(1) build and strengthen relationships with        3% were members of Other racial/ethic groups.
grass roots community members; (2) capture         Female respondents totaled 73%, and males
community priorities; and (3) help create a        27%.
community driven process - in two ways:
Community Surveys and Community Meetings.          Online: The survey was distributed online
This 18-person work group includes a diverse       through a variety of e-blasts to local community
set of community activists and organizations.      organizations, block clubs, and collaborative
                                                   member organizations with 155 respondents.

         Grassroots Community                      The on-line option attracted Detroit residents
        Engagement Workgroup:                      (64%) and non residents 36%. Fifty-eight
                                                   percent (58%) were Black; 48% White and
                                                   1.3% Latino; and 2.65 were members of Other
      Black Family Development
                                                   racial/ethnic groups. Seventy-nine (79%) were
      CHASS / REACH
                                                   female respondents, 21% were male.
      Detroit Black Community Food
       Security Network
                                                   Youth: A Youth Work Group member took the
      Focus: HOPE
                                                   initiative to survey her peers, collecting 120
      G.R.O.W. Project
                                                   surveys from 62 young men (51%) and 47
      The Greening of Detroit
                                                   (39%) young women.
      M.O.S.E.S.
      Rebuilding Communities, Inc.
      Residents and community                     Community Meetings
       activists                                   Over 220 children, teens, adults, and seniors
      The Skillman Foundation                     attended four community events, 186
      U-SNAP-BAC                                  participated in polling. Of those participants
      Warren-Conner Development                   who provided demographic information, 63 %
       Coalition                                   were Black; .06% White; 21% were Latino;
                                                   .04% were members of Other ethnic/racial
                                                   groups. Female respondents totaled 78%,
Community Surveys                                  males totaled 22%.
Detroit community members – including youth –
                                                   Meetings were held across the city. Host
were presented with 21 sets of action items
                                                   locations included: Samaritan Center, Focus:
(goals and objectives), and were asked to set
                                                   HOPE, American Serbian Memorial Hall, and
priorities for our work together – based on what
                                                   Western International High School.
was most important to them.
                                                   Residents were provided a healthy meal,
In total, 691 surveys were collected during a
                                                   overview of the food & fitness initiative and
two-month process. Survey respondents used
                                                   community action plan, and were offered an
a four-point scale to convey the importance of
                                                   opportunity to engage in table-top discussions.
each set of action items.
                                                   Participants then had an opportunity to use an
Face-to-Face: Four organizations took the lead
                                                   electronic polling device, and a nine-point scale
in collecting over 416 surveys from local
                                                   to convey what was critical to them.
residents using face-to-face methods. Black
                                                   Interpretation services were available and
Family Development, Inc., CHASS/REACH,
                                                   provided in Arabic and Spanish; child care was
Focus: HOPE and Rebuilding Communities,
                                                   also provided at two events
Inc./Warren-Conner Development Coalition
recruited volunteers, who were then trained to
administer the survey.

Ninety (90%) percent of respondents – who
were asked and answered demographic
                                                                    Draft 2; Aug. 3, 2009;       p. 2
                                                                   EDUCATION
Results                                                     Top 2 Priorities, by Method
For ease of comparison, we’ve highlighted the
top 2 action items, based on rank, in each of        On-Line & Face-to-Face
the following categories: Built                      - Advocate for all Detroit Public School
Environment/Physical Activity; Education; and           Students to Receive Health, Nutrition,
Food Systems; and according to data                     and Physical Education Classes.
gathering method or group. (Youth completed          - Increase the Number of School Gardens
an earlier version of the survey, with a different      & Greenhouses…
scale, thus their data has been analyzed
separately.) Pages 5 -13 illustrate all action
                                                     Youth
items by subject area and data collection
method or group.                                     - Ask DPS to Offer Healthy, Freshly
                                                        Prepared, and Locally Grown/Produced
                                                        Foods in Schools (2.61)
            BUILT ENVIRONMENT                        - Work with Detroit Public Schools to
          Top 2 Priorities, by Method                   Increase Support for Community
                                                        Health…(2.33)
  On-Line & Face-to-Face                              Community Meetings
  - Increase Access to Safe Places for               -  Work with DPS to Increase Support for
     Recreation, Fitness and Play in                    Community Health…
     Detroit…                                        - Ask Detroit Schools to Offer Healthy,
  - Involve Residents in Planning or                    Freshly Prepared and Locally
     Improving                                          Grown/Produced Foods in Schools
  Youth
  - Increase Transit Choices in Detroit…                         FOOD SYSTEMS
  - Improve Public Transit in Detroit…
                                                            Top 2 Priorities, by Method
  Community Meetings
                                                     On-Line & Face-to-Face
  - Increase Access to Safe Places for
                                                     - Support Local & State Food Policy
     Recreation, Fitness & Play in Detroit…
                                                        Councils to Help End Hunger & Bring
  - Increase Physical Activity & Recreation
                                                        Fresh, Healthy, Affordable Food to All
     in Detroit…
                                                        Neighborhoods…
                                                     - Make It Easier for Detroiters in Need to
                                                        Purchase and Have Access to Healthy,
                                                        Fresh Food…

                                                     Youth
                                                     - Provide More Information on Buying,
                                                        Preparing & Eating Healthy Food…
                                                     - Work to Get Health Insurance Companies
                                                        to Lower Health Care Costs for People
                                                        Who Lead Healthier Lives.

                                                     Community Meetings
                                                     - Work to Get Health Insurance Companies
                                                       to Lower Health Care Costs for people
                                                       Who Lead Healthier Lives…
                                                     - Increase the Number of Jobs in the Local
                                                       Food System By Promoting the
                                                       Development of Food Related
                                                       Businesses…
                                                                  Draft 2; Aug. 3, 2009;      p. 3
At the community meetings, after ice breakers,   consensus.
residents discussed: (1) What was happening
in their neighborhoods related to food and
fitness; and (2) What they wanted to see
happen in their neighborhood that supported
food and fitness. Their desires were often
consistent with action items created through     Next Steps
the food and fitness collaborative process.      On-going grass roots community engagement
                                                 includes a community data report-out session
                                                 in October 2009 to discuss action plan
Selected Examples of What Community              priorities submitted to the W.K. Kellogg
    Members Want to See in Their                 Foundation, and to engage residents in the
           Neighborhoods:                        implementation process, through a call to
                                                 action, including signing up for various working
-   More Recreation Centers and Fitness          committees or tasks.
    Clubs, with Longer Hours
-   Healthier Vending Machine Options
-   Less Chemicals in Food
-   No Gangs, More Sports
-   Mobile Produce Stands
-   More participation from the Health System
-   More Accountability for Grocery Stores to
    Carry Fresh Produce
-   Parks for kids and seniors
-   Police patrolling the streets on foot



Initial Conclusions
Priorities from the community meetings and
surveys produced some commonalities
within subject areas. Specifically, in the
Food Systems subject area, Working with
Insurance Companies ranked among the
top 2 for youth and community meeting
participants. Work with DPS to Increase
Support for Community Health was listed
among the top 2 for youth and community
meeting participants. And, in the Built
Environment subject area, Increase
Access to Safe Places for Recreation,
Fitness and Play in Detroit was ranked
among the top 2 among face-to-face /
on-line survey participants and community
meeting participants.

Community meeting participants and
youth seem to be in agreement on Food
Systems and Education Action Items.
Other than the common areas noted, there
was no overwhelming prioritized

                                                                 Draft 2; Aug. 3, 2009;       p. 4
                                  BUILT ENVIRONMENT / PHYSICAL ACTIVITY
                                               D FFC DETROIT YOUTH PRIORITIES
                                                                  n = 120 / Varied Scale


                           INCREASE TRANSPORTATION CHOICES IN DETROIT…
                                                                                                                           3.52



                                      IMPROVE PUBLIC TRANSIT IN DETROIT…
                                                                                                              2.93
ACTION ITEMS




                    INCREASE PHYSICAL ACTIVITY AND RECREATION IN DETROIT...
                                                                                                           2.77



                 INVOLVE RESIDENTS IN PLANNING, DESIGNING OR IMPROVING…
                                                                                                 2.39


                IMPROVE THE WAY RESOURCES ARE USED BY WORKING WITH THE
                  DETROIT PUBLIC SCHOOLS, DETROIT PARKS AND RECREATION                   2.21
                  DEPARTMENT, THE YMCA, BLOCK CLUBS, AND OTHER TO SHARE
                                  RESOURCES SUCH AS…


               INCREASE ACCESS TO SAFE PLACES FOR RECREATION AND PLAY IN          2.00
                                       DETROIT...



                                                                              2                  2.5              3      3.5      4
                                                                                                       RANKED AVERAGES




                                                                                  Draft 2; Aug. 3, 2009;                              p. 5
                           BUILT ENVIRONMENT / PHYSICAL ACTIVITY
                     D FFC ON-LINE & FACE-TO-FACE SURVEY PRIORITIES
                                                   n = 571 / 4 Point Scale


                  INCREASE ACCESS TO SAFE
               PLACES FOR RECREATION, FITNESS                                                             3.85
                    AND PLAY IN DETROIT…


                INVOLVE RESIDENTS IN PLANNING
                      OR IMPROVING…
                                                                                                  3.77
ACTION ITEMS




                 INCREASE PHYSICAL ACTIVITY &
                    RECREATION IN DETROIT…
                                                                                                 3.76


                     IMPROVE PUBLIC TRANSIT IN
                            DETROIT…
                                                                                       3.68

               WORK TO GET DPS, DETROIT PARKS
                & REC DEPT, THE YMCA TO SHARE                                    3.66
                    RESOURCES SUCH AS…


                    INCREASE TRANSPORTATION
                       CHOICES IN DETROIT…
                                                                3.57


                                             3.4                   3.6                              3.8          4
                                                                                              RANKED AVERAGES




                                                              Draft 2; Aug. 3, 2009;                                 p. 6
                    BUILT ENVIRONMENT / PHYSICAL ACTIVITY
                             D FFC COMMUNITY MEETING PRIORITIES
                                                         n = 186 / 9 Point Scale



               INCREASE ACCESS TO SAFE PLACES FOR RECREATION, FITNESS AND
                                    PLAY IN DETROIT…                                                                     6


                       INCREASE PHYSICAL ACTIVITY & REACREATION IN DETROIT...                                       5.93
ACTION ITEMS




               WORK TO GET DPS, DETROIT PARKS & RECREATION DEPARTMENT, THE
                YMCA, AND OTHER ORGANIZATIONS TO SHARE RESOURCES SUCH                                        5.68
                                           AS…


                                          IMPROVE PUBLIC TRANSIT IN DETROIT…                          5.46


                              INCREASE TRANSPORTATION CHOICES IN DETROIT…                          5.37


                               INVOLVE RESIDENTS IN PLANNING OR IMPROVING…                         5.36


                                                                                5                    5.5             6       6.5
                                                                                                   RANKED AVERAGES




                                                                          Draft 2; Aug. 3, 2009;                                   p. 7
                                    EDUCATION: DETROIT PUBLIC SCHOOLS
                                                   D FFC DETROIT YOUTH PRIORITIES
                                                            n = 120 / Varied Scale

                ENCOURAGE DETROIT PUBLIC
                SCHOOLS EFFORTS TO OFFER
               HEALTHY, FRESHLY PREPARED,
                                                                                                     2.61
                       AND LOCALLY
                 GROWN/PRODUCED (WHEN
               POSSIBLE) FOODS IN SCHOOLS.


                  WORK WITH DETROIT PUBLIC
                   SCHOOLS TO INCREASE
                                                                               2.33
ACTION ITEMS




                  SUPPORT FOR COMMUNITY
                        HEALTH…



                 INCREASE THE CREATION OF
                SCHOOL GARDENS AND GREEN                            2.24
               HOUSES, SO THEY CAN BE USED
                       TO PROVIDE…


                  SUPPORT DETROIT PUBLIC
               SCHOOLS IN MAKING SURE THAT                          2.24
               ALL STUDENTS RECEIVE HEALTH
               AND NUTRITION EDUCATION , AND
               PHYSICAL EDUCATION CLASSES


                                               2             2.2                      2.4      2.6          2.8
                                                                           RANKED AVERAGES




                                                                      Draft 2; Aug. 3, 2009;                      p. 8
                      EDUCATION: DETROIT PUBLIC SCHOOLS
                          D FFC ON-LINE & FACE-TO-FACE SURVEY
                                                  PRIORITIES
                                                 n = 571 / 4 Point Scale


                      ADVOCATE FOR ALL DETROIT PUBLIC SCHOOLS
                      STUDENTS TO RECEIVE HEALTH, NUTRITION AND                                               3.85
                            PHYSICAL EDUCATION CLASSES.
ACTION ITEMS




                INCREASE THE NUMBER OF SCHOOL GARDENS AND
               GREEN HOUSES, SO THEY CAN BE USED TO PROVIDE…
                                                                                                       3.81



                 WORK WITH DETROIT PUBLIC SCHOOLS TO INCREASE
                                                                                          3.74
                      SUPPORT FOR COMMUNITY HEALTH…



                 ASK DETROIT PUBLIC SCHOOLS TO OFFER HEALTHY,
               FRESHLY PREPARED, AND LOCALLY GROWN/PRODUCED                               3.74
                              FOODS IN SCHOOLS.


                                                               3.6                3.7            3.8             3.9   4
                                                                                       RANKED AVERAGES




                                                              Draft 2; Aug. 3, 2009;                                       p. 9
                   EDUCATION: DETROIT PUBLIC SCHOOLS
                     D FFC COMMUNITY MEETING PRIORITIES
                                         n = 186 / 9 Point Scale



               WORK WITH DPS TO INCREASE SUPPORT FOR
                                                                                                   6.55
                       COMMUNITY HEALTH BY…


                 ASK DETROIT PUBLIC SCHOOLS TO OFFER
ACTION ITEMS




                HEALTHY, FRESHLY PREPARED, AND LOCALLY                                      6.36
                 GROWN/PRODUCED FOODS IN SCHOOLS…

               ADVOCATE FOR ALL DETROIT PUBLIC SCHOOLS
                 STUDENTS TO RECEIVE HEALTH, NUTRITION                                     6.31
                    AND PHYSICAL EDUCATION CLASSES

               INCREASE THE NUMBER OF SCHOOL GARDENS
                AND GREEN HOUSES, SO THEY CAN BE USED                               5.82
                             TO PROVIDE…

                                                          5               5.5         6      6.5          7
                                                                               RANKED AVERAGES




                                                      Draft 2; Aug. 3, 2009;                                  p. 10
                                                                  FOOD SYSTEMS
                                                    D FFC DETROIT YOUTH PRIORITIES
                                                                      n = 120 / Varied Scale


                    PROVIDE MORE INFORMATION ON BUYING, PREPARING AND EATING HEALTHY                                                                       5.18
                                                FOOD…



                 WORK TO GET HEALTH INSURANCE COMPANIES TO LOWER HEALTH CARE COSTS                                                              4.36
                                FOR PEOPLE WHO LEAD HEALTHIER LIVES.



                      INCREASE ACCESS TO FOOD THAT IS GROWN, RAISED, OR PROCESSED IN                                                     4.01
                                               DETROIT…



                 STRENGTHEN THE REGION-WIDE FOOD RESCUE NETWORK TO PREVENT EXCESS                                                    3.93
                                    FOOD FROM GOING TO WASTE...



                                                                                                                                 3.82
                                              MAKE IT EASY TO GROW FOOD IN DETROIT…
ACTION ITEMS




               INCREASE THE NUMBER OF JOBS IN THE LOCAL FOOD SYSTEM BY PROMOTING THE                                             3.75
                            DEVELOPMENT OF FOOD RELATED BUSINESSES…



                MAKE IT EASIER FOR DETROITERS IN NEED TO PURCHASE AND HAVE ACCESS TO                                            3.72
                                         HEALTHY, FRESH FOOD



                                                                                                                              3.48
                  IMPROVE ACCESS TO FRESH, HEALTHY AND AFFORDABLE FOOD IN DETROIT…




                WORK WITH RESTAURANTS TO INCLUDE NUTRITION INFORMATION ON MENUS, AND                                   2.72
                            OFFER MORE HEALTHY FOOD AND DRINK CHOICES.



                     CHANGE PUBLIC TRANSPORTATION TO MAKE IT EASIER TO ACCESS FRESH,                                   2.69
                                            HEALTHY FOOD…



                SUPPORT THE LOCAL AND STATE FOOD POLICY COUNCILS TO HELP END HUNGER                             2.11
                  AND BRING FRESH, HEALTHY, AFFORDABLE FOOD TO ALL NEIGHBORHOODS.



                                                                                       0           1        2            3           4                 5           6

                                                                                                            RANKED AVERAGES


                                                                                   Draft 2; Aug. 3, 2009;                                                         p. 11
                                                                          FOOD SYSTEMS
                               D     F F C O N-L INE & F AC E -T 0-F AC E S UR V E Y P R IO R IT IE S
                                                                               n = 571 / 4 Point Scale
                  S UP P O R T TH E L O C A L A ND S TA TE F O O D P O L IC Y C O UNC IL S TO
                         H E L P E ND H UNG E R A ND B R ING F R E S H , H E A L TH Y ,                                                                                               3.79
                           A F F O R D A B L E F O O D TO A L L NE IG H B O R H O O D S .


                 MA K E IT E A S IE R F O R D E TR O ITE R S IN NE E D TO P UR C H A S E A ND
                                                                                                                                                                               3.76
                              H A V E A C C E S S TO H E L TH Y , F R E S H F O O D



                      IMP R O V E A C C E S S TO F R E S H , H E A L TH Y A ND A F F O R D A B L E
                                                                                                                                                                        3.71
                                              F O O D IN D E TR O IT…


                     W O R K TO G E T H E A L TH INS UR A NC E C O MP A NIE S TO L O W E R
                     H E A L TH C A R E C O S TS F O R P E O P L E W H O L E A D H E A L TH IE R                                                                     3.70
                                                      L IV E S .


                    P R O V ID E MO R E INF O R MA TIO N O N B UY ING , P R E P A R ING A ND
                                                                                                                                                                  3.69
                                        E A TING H E A L TH Y F O O D …
AC TION ITE MS




                 INC R E A S E TH E NUMB E R O F J O B S IN TH E L O C A L F O O D S Y S TE M
                   B Y P R O MO TING TH E D E V E L O P ME NT O F F O O D R E L A TE D B Y                                                                       3.68
                                           B US INE S S E S …


                  S TR E NG TH E N TH E R E G IO N-W ID E F O O D R E S C UE NE TW O R K TO
                                                                                                                                                              3.67
                         P R E V E NT E XC E S S F O O D F R O M G O ING TO W A S TE ...



                      C H A NG E P UB L IC TR A NS P O R TA TIO N TO MA K E IT E A S IE R TO
                                                                                                                                                          3.65
                                    A C C E S S F R E S H , H E A L TH Y F O O D …



                      INC R E A S E A C C E S S TO F O O D TH A T IS G R O W N, R A IS E D , O R
                                                                                                                                                   3.62
                                          P R O C E S S E D IN D E TR O IT…



                                      MA K E IT E A S Y TO G R O W F O O D IN D E TR O IT…                                                         3.62


                         W O R K W ITH R E S TA UR A NTS TO INC L UD E NUTR ITIO N
                   INF O R MA TIO N O N ME NUS , A ND O F F E R MO R E H E A L TH Y F O O D                               3.50
                                          A ND D R INK C H O IC E S .

                                                                                                     3.40           3.50                    3.60                 3.70             3.80
                                                                                                                                 R A NK E D A V E R A G E S



                                                                                                 Draft 2; Aug. 3, 2009;                                                                  p. 12
                                         FOOD SYSTEMS
                           D FFC COMMUNITY MEETING PARTICIPANT PRIORITIES
                                                        n = 186 / 9 Point Scale


                WORK TO GET HEALTH INSURANCE
                 COMPANIES TO LOWER HEALTH
                                                                                                                                              6.73
                 CARE COSTS FOR PEOPLE WHO
                    LEAD HEALTHIER LIVES.


                INCREASE THE NUMBER OF JOBS IN
                   THE LOCAL FOOD SYSTEM BY
                                                                                                                                            6.69
                PROMOTING THE DEVELOPMENT OF
                  FOOD RELATED BUSINESSES…



               MAKE IT EASIER FOR DETROITERS IN
                NEED TO PURCHASE AND HAVE                                                                                                  6.65
               ACCESS TO HEALTHY, FRESH FOOD



                  IMPROVE ACCESS TO FRESH,
               HEALTHY AND AFFORDABLE FOOD IN                                                                                       6.55
                         DETROIT…


                  SUPPORT THE LOCAL AND STATE
                  FOOD POLICY COUNCILS TO HELP
                  END HUNGER AND BRING FRESH,                                                                                6.42
                  HEALTHY, AFFORDABLE FOOD TO
                      ALL NEIGHBORHOODS.
ACTION ITEMS




                  PROVIDE MORE INFORMATION ON
                  BUYING, PREPARING AND EATING                                                                     6.03
                        HEALTHY FOOD…



                   STRENGTHEN THE REGION-WIDE
                    FOOD RESCUE NETWORK TO
                                                                                                          5.91
                   PREVENT EXCESS FOOD FROM
                        GOING TO WASTE...



                CHANGE PUBLIC TRANSPORTATION
                 TO MAKE IT EASIER TO ACCESS                                                            5.86
                   FRESH, HEALTHY FOOD…



               INCREASE ACCESS TO FOOD THAT IS
                GROWN, RAISED, OR PROCESSED IN                                                   5.65
                          DETROIT…




                  MAKE IT EASY TO GROW FOOD IN
                                                                                              5.57
                           DETROIT…



                  WORK WITH RESTAURANTS TO
               INCLUDE NUTRITION INFORMATION ON
                                                                      4.99
                MENUS, AND OFFER MORE HEALTHY
                   FOOD AND DRINK CHOICES.


                                                  4.5                5                  5.5                    6              6.5                    7
                                                                                                           RANKED AVERAGES




                                                                    Draft 2; Aug. 3, 2009;                                                           p. 13