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					                                                                 CONTACT:
                                                                 Stacy Rome
                                                                 Brand New LLC
                                                                 860.306.3704
                                                                 stacy@brandnewllc.net




                            PLANET EARTH GETS WELL
              An Important Message About Environmental Awareness


WHAT IT IS:
Planet Earth Gets Well by Madeline Kaplan, illustrated by Taillefer Long, addresses
environmental concerns in a child-friendly format, based on the author’s awareness that
future generations must be prepared to preserve their planet and its resources.

THE STORY:
When Planet Earth gets the sniffles, Mother Nature challenges each of us to retract our
gluttonous ways. She instructs the Planet Earth to take better care of himself which
means all humans must make big changes about key issues like global warming, the
melting of polar ice caps, deforestation and energy depletion. Once Planet Earth
sneezes, Mother Nature listens and helps each and every one of us learn how to be
good to our dear, old friend. This educational reader is wholly unique in the ways that
matter-think globally, think green, and act accordingly.

READING LEVEL:
Ages 4-8

THE AUTHOR:
Madeline Kaplan holds a B.A. in English literature and an M.B.A. from Baruch College.
She has published various business articles, but her three grandchildren inspired the
writing of Planet Earth Gets Well, her first children’s book. She lives with her husband in
New York and Connecticut

VERSIONS:
Hardcover and Paperback; 24 pages


PARTNERSHIP WITH RADIO DISNEY:
Planet Earth Gets Well is the featured book of Radio Disney’s promotional event at the
Orange County Children's Book Festival on Sunday, October 5, 2008. The promotion
with Radio Disney will feature on-air spots and contests leading up to the Orange County
Children’s Book Festival, as well as on-site promotions such as interactive games and
contests which highlight steps that kids can take to protect the environment. The author
will also be present at the event doing a book signing.

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Radio Disney AM 1110 Los Angeles is a 24/7 radio network devoted to kids, tweens and
families. Kids help pick the music that is played and are encouraged to interact via a toll-
free line to the Radio Disney studio. The network's current play list, driven by listener
requests and representing major record labels, includes recording artists Miley Cyrus as
Hannah Montana, Jonas Brothers, Corbin Bleu, Keke Palmer, Aly & AJ, Taylor Swift,
The Cheetah Girls, Daughtry and Carrie Underwood.

Radio Disney is the No. 1 destination for kids, tweens and families on the radio. It is
available to 97% of the U.S. on over 50 terrestrial radio stations and through most of
South America. In the U.S., it is also available on RadioDisney.com, XM and Sirius
satellite radio, iTunes Radio Tuner, XM/DIRECTV and mobile phones. Kids, tweens and
families can also download Radio Disney programming via the iTunes Music Store.
Radio Disney brand extensions include multiple Radio Disney Jams CDs from Walt
Disney Records.

PARTNERSHIP WITH ECO-LIBRIS:
Planet Earth Gets Well is partnering with Eco-Libris (ecolibris.net), a green business that
works with book readers, publishers, authors, bookstores and others in the book
industry to balance out the paper used for books by planting trees. Eco-Libris aims to
raise awareness to the environmental impacts of using paper for the production of books
and provide people and businesses with an affordable and easy way to do something
about it: plant one tree for every book they read, sell or publish. Customers also receive
a sticker made of recycled paper for every book they balance out saying “One tree
planted for this book” and can later display these stickers on their books' sleeves.


PLANET EARTH GETS WELL AND EARTH DAY NETWORK:
Earth Day Network has just added Planet Earth Gets Well to their recommended
reading for school curricula through their Educators’ Network. The Network reaches
over 25,000 educators and 17,000 partners worldwide coordinating millions of
community development and environmental protection activities throughout the year.

Earth Day Network, www.earthday.net, seeks to grow and diversify the environmental
movement worldwide, and to mobilize it as the most effective vehicle for promoting a
healthy, sustainable planet. It pursues these goals through education, politics, and
consumer activism. Earth Day Network has a global reach with a network of more than
17,000 partners and organizations in 174 countries. More than 1 billion people
participate in Earth Day activities, making it the largest secular civic event in the world.

Earth Day Network’s groundbreaking education programs include the GREEN Schools
Campaign, which seeks to green all of America’s K-12 schools within a generation. EDN
uses innovative education tools to promote civic participation and to develop a sense of
environmental responsibility among all citizens. The National Civic Education Project is
empowering students to solve local environmental problems. This powerful program
provides young people with the skills, pride and passion they need to address
environmental health issues affecting their communities.




                                           -more-
THE ILLUSTRATOR:
Born into a lineage of professional artists, Taillefer Long has been immersed in art his whole life.
Growing up in Florence, Italy and Paris, France, he returned to the United States for high school.
His first significant exposure as an artist was as editorial cartoonist for the Daily Tar Heel.

With a fluency in language, he led art patrons and donors of major museums on international
tours. Throughout these travels, Taillefer drew incessantly: he published cartoons, illustrations,
children’s' books and book covers, and began teaching himself to use a wider range of media,
including watercolor, pastel, and digital software.

Taillefer has had many illustrations and cartoons published, including several children's books
and book covers. He also pursues a career as a fine artist, and is currently studying at the
Florence Academy of Fine Art, in Italy.

Taillefer's commercial work can be seen at www.DancingInkArt.com, his fine art at
www.TailleferLong.com. He accepts illustration projects and commissions (contact:
tailleferlong@hotmail.com).




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