NORTHERN IRELAND REGIONAL FOOD PROGRAMME (NIRFP)
The aim of the programme is to promote quality regional food and increase its consumption
within Northern Ireland, Republic of Ireland and Great Britain.
The objectives of the programme are:
to assist the NI agri-food industry to develop and expand profitable and sustainable
to develop a thriving rural economy by raising profile of NI quality food; and
to increase co-operation and communication between all sectors of the NI food industry,
therefore providing a united front to buyers and consumers.
The following awards are made for the period covering 1 April 2009 to 31 March 2010.
Organisation Brief outline of the project Funding Date(s) of
allocated events where
Dairy Council NI Regional Fairs/Exhibitions
Organisation of NI dairy industry stands at fairs and exhibitions, both £51,500 2009/10
in NI and GB.
To provide appropriate information for NI dairy companies to better £42,000 2009/10
inform them of brand decisions and facilitate improved category
Printing of the booklet ‘Milk and More’ which is aimed at parents of £3,300 Sept 09
P1 intake for Sept 09.
Food Promotion Regional Fairs - Balmoral Show
NI Promotion of NI produce at consumer shows and trade fairs. £15,000 13-15 May 09
Regional Fairs - Tesco Show
Promotion of NI produce at consumer shows and trade fairs. £13,000 11-12 Sept 09
Regional Fairs - Highland Games Glenarm
Promotion of NI produce at consumer shows and trade fairs. £16,250 14-15 July 09
Regional Fairs - Sectoral Promotion Event
Event to raise the profile of quality schemes and develop productive £1,625
‘Good Food is in our Nature’ Workshops £5,850
Cross sectoral workshops to train producers and processors on how
to approach independent retailers more efficiently and effectively.
Promotion of local quality producers through FDNI, UPBF and NI £19,435 23-25 March 10
Culinary Federation alliance at this food service trade fair/show.
NI Food & Drink NIFDA/UFU Outlook Forum
Association A platform to develop and improve efficiency and professionalism £2,400 16 Feb 10
throughout the agri-food industry.
ToU & Artisan Producers Forum
A forum to benefit those providing a service to customers and the £3,000 18 May 09
producers who assist with this service.
ToU & Artisan Producers Website Development
To enhance tourist traffic to Artisan and Taste of Ulster £13,000
Taste of Ulster Guide 2009/10
This Guide highlights local hospitality establishments that actively £15,000 Aug 09
use local food and drink.
Taste of Ulster Guide Launch 2009
To maximise the PR around the Taste of Ulster Guide. £2,000 Aug 09
Ulster Pork & Pork and Bacon Promotional Weeks
Bacon Forum Promotion of new ranges within the main retailers. £41,250
National Sausage Week Awards
National Sausage Week-Northern Ireland Awards (4th November £2,750 3 November 09
2009) and Butcher Competition.
Promotion of local produce supported with recipe leaflets and £7,200
information for the general public.
Garden Show - Hillsborough
Promotion of NI produce at consumer shows and trade fairs. £3,380 5-7 June 09
Research - Evaluation of the eating quality of pig meat products
This study will gather information from NI consumers with regards £27,950
to their perception of the eating quality of pork.
Royal Ulster Maintaining the momentum of NI’s Food Exhibitions /Balmoral
Agricultural Show Food Pavilion £38,700 13-15 May 09
Society Further development of the Food Pavilion at Balmoral Show and a and ongoing in
mobile food exhibition for use at county shows, educational 2009
establishments and retail parks.
Fruit Industry Armagh Bramley Apple Blossom Fair
Federation & To highlight various aspects linked to Bramley apple production. £10,000 8-9 May 09
Fermanagh Local Fresh Food Festival
County Show To assist local small food businesses to market their produce at £6,350 4-5 August 09
Fermanagh County Show.
Flavour of Garden Gourmet Event
Tyrone Promotion of Flavour of Tyrone Good Food Circle’s individual £6,500 19-20 Sept 09
restaurants and local food producers at Garden Gourmet, Botanic
Castledawson Lough Neagh Food Festival
Development Organisation of a specialist food market in along main street of £14,000 12 Sept 09
Clogher Valley Clogher Show Cookery Demo
Agricultural Cookery demonstrations using local produce. £2,000 29 July 09
Belfast City B Scrumptious - eating Belfast for the love of NI
Council A range of initiatives to raise the platform of food in Belfast - menu £26,000
cards, food trails, food events, website & virtual trails.
Magherafelt Magherafelt Speciality Christmas Food Market
District Council Seasonal food experience where people can purchase/taste local £8,631.35 28 Nov 09
Moyle District Menu of the North Coast
Council A directory listing North Coast food producers and other food £18,297.50
businesses with a brief factual description of the products.
Soil Association Organic Sector Market Development
To expand existing markets and develop new markets for organic £8,450