VIEWS: 3 PAGES: 3 POSTED ON: 3/23/2010
WORLD TRADEWINDS A publication of The Monterey Bay International Trade Association – A Baytrade Partner ISSUE NO. 104 June-July, 1999 MBITA UPDATE During MBITA‟s participation at the FOODEX ‟99 tradeshow in Japan last March, we had the opportunity to meet with officials from the Chiba Prefectural government which is about thirty miles east of central Tokyo. The Chiba Prefecture is home to Japan‟s largest air and seaports. It is also Japan‟s second largest agricultural growing region. The Japanese External Trade Organization (JETRO) office in San Francisco has asked Monterey County to make a formal request to establish a “region-to-region” relationship with the Chiba Prefectural government. The “region-to-region” program is designed to promote local areas of Japan and North America that share common industrial and economic characteristics. If approved, Monterey County and its business community will receive support in collaborative research, industry seminars/symposiums, industrial exchange missions and business to business matchmaking with Japanese counterparts in the Chiba Prefecture. A discussion on the “region-to-region” program with the Chiba Prefecture will be part of the th videoconference with the Chiba prefecture on June 15 from Hartnell College. (please see events section) Foodex Japan 99 The Monterey Flavor - Wine & Cuisine program, funded by a grant from the Monterey County EDC and the Board of Supervisors was launched at the FOODEX 99' tradeshow in Tokyo, Japan, March 9-12. MBITA had a tradeshow booth representing a total of fifteen Monterey County companies comprised of wines, gourmet food items and travel and tourism services and information. Monterey Flavor - Wine & Cuisine was designed to promote the wine industry of Monterey County while at the same time develop global marketing channels for the many gourmet food manufacturers in the County. Monte-rey‟s Travel and Tourism will also reap benefits from this promotion. FOODEX is Asia‟s largest agricultural tradeshow showcasing every industrial country in the world. Foodex gathered a total of 87,716 visitors this year. The Monterey County companies represented were the following: Satori Teas, Monterey Vineyards, Big Sur Foods, Bon Vivant Foods, Growers Vegetable Express, Monterey Bay Vintage, Ventana Vineyards, Chateau Julien, Pazzini Gourmet Foods, Pisto Enterprises, Newstar Fresh Foods, J. Lohr Estates, Gil‟s Gourmet Gallery, Franmara, Ag Venture Tours and Monterey‟s travel and tourism industry. A total of 80 trade lead opportunities were generated from the Monterey Flavor - Wine & Cuisine booth operated by MBITA. These leads are currently being distributed to the participating Monterey County companies. Based on the marketing intelligence gathered at the trade, there was evidence supporting the fact that Japan‟s dry wine market has grown 40% in the last year. Although U.S. exports of wine have increased 100% to Japan last year, California‟s wine exports to Japan are still a small “player” in respect to France, Chile, Australia, Italy and Germany. “It‟s time for Monterey to implement an aggressive marketing plan to take advantage of the booming wine marketplace in Japan. Our region is one of the largest wine grape growing regions in the world and we have a great opportunity here to help our local economy and the wine industry”, states Tony Livoti, Director of MBITA. MBITA also conducted an un-precedented videoconference between Monterey County and the Chiba Prefectural Government at the NTT headquarters in Mukahari, Japan. The Monterey side originated from the state-of-the-art videoconference facility at Hartnell College. Attending the videoconference in Tokyo was the MBITA staff, along with representatives of international organizations like the Foreign Agricultural Service (FAS), the Sacramento USDOC, Foreign Commercial Service (FCS), California State Trade and Commerce, California Department of Food and Agriculture (CDFA), a Japanese ag-magazine publisher and a representative from an American restaurant chain with franchises located throughout Japan. Attending at Hartnell College were Peter Graff, director of the SBDC in Gilroy, Al Martinez, director of the San Benito EDC, Ventana Vineyards, Monterey Vintage, Jenette Bentson, director of the CITD in Gilroy/Merced, Karla Hull of Ventana Vineyards, Dr. Ed Valeau, President of Hartnell College, and other grower/shippers of vegetables and wine grapes in the Monterey County Region. A second videoconference has been scheduled on June 15, 1999 and will take place at the same venues. (see events section). This videoconference will be used to follow-up on the many trade leads generated by MBITA at the Foodex 99' tradeshow in Tokyo and will also be used to develop a “region-to-region” formal business relationship between Monterey County and the Chiba Prefecture in Japan. “The Chiba Prefecture is home to Japan‟s largest airport and marine port and is Japan‟s s second largest agricultural producing region. By having this kind of relationship, Monterey County‟s agriculture and high-tech communities will benefit for years to come with increased trade development between Monterey County and Japan”, concludes Tony Livoti. NETWORK 99: EVALUATING PRESSURIZATION STRATEGIES Partners in Pressurization, Network „99 is the seventh in a series of biennial symposiums organized and sponsored by MBITA member System Studies Inc., located in Santa Cruz. These biennial conferences bring together some of the world‟s most knowledgeable experts on the subject of cable pressurization to provide a perspective on what is achievable in terms of improved cable protection and reduced cost in outside plant maintenance. The upcoming four-day symposium will take place June 6-10, 1999 in Carmel, California. The main thrust of Network 99 is the discussion of recent improvements in cable pressurization and monitoring technologies, with special emphasis on preparing the outside plant for broadband technologies. Participants also have the opportunity to attend breakout sessions on engineering design, leak locating and centralization of cable pressurization systems. Sharing these experiences enables pressurization professional to better compare the performance of their own companies with other telcos. MBITA MEMBER PROFILE: EXPORT EXPERTISE – MONTEREY STYLE Starting in Los Angeles, CA, Scott Manhard has been operating WorldWide Exporters, Inc. since 1983 conducting business throughout Asia and Europe while personally visiting more than thirty different countries in the world. This company's mission was to help facilitate the process of consummating an international business transaction from negotiation, logistics to banking procedures. Scott began to react to various business opportunities in the Asian marketplace in transportation systems, gas, water control systems and power plants. He saw a niche where American companies have the opportunity to expand their exports but don't have the time nor the expertise to do so. Now located in Monterey and fifteen years later, WorldWide Exporters, Inc. is a successful Export Trading Co. (ETC) providing international facilitation services primarily to the industrial computer industry. His global tentacles now extend to the far corners of Asia. He has personally conducted business in every Asian country, with the exception of Cambodia and Laos. WorldWide Exporters, Inc. also has extensive business relationships in Europe that range from handling export administrative functions, including expediting shipments and foreign collection of payments, to international channel development and distribution. Manhard is now expanding his companies' services to the environmental technology industry where he sees great opportunities in air and water pollution technologies. His focus is on low-technology cost- effective products. Worldwide Exporters is also investigating to start a new division where he would provide his export facilitating services to contractors and sub-contractors bidding on multi-level development banking projects now taking place throughout the world. Scott says, "that the U.S. is one of the major contributors to these banking projects funded by the Asian Development bank, African Development Bank, European Bank of Reconstruction and the World Bank. Yet, the Japanese and British take the lions share of the contracts. We need to help these American companies large or small that could be competitive bidders as a contractor or sub-contractor yet don't know how to make it really happen and 'close' a deal," Scott concludes.
Pages to are hidden for
"MBITA NEWSLETTER"Please download to view full document