Mobilecause Launches uGive iPhone App by EON


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									Mobilecause Launches uGive iPhone App
Free Mobile App Offers Charities a New Platform for Their Cause

March 23, 2010 12:14 PM Eastern Daylight Time  

LOS ANGELES--(EON: Enhanced Online News)--Mobilecause (, a Web services
software company for mobile fundraising, today announced that the company has launched an iPhone application
(app) called uGive that allows participating charities another platform to get the word out and solicit support – both
financial and through increased social media exposure. Using their Web console, participating charities can instantly
add themselves to the ever-updating database of organizations offered on the freely downloaded app. When iPhone
(or iPad/iPod Touch) users launch the uGive application, the software updates itself in real time to include each
organization’s latest information, mobile giving campaigns and/or videos. The app also includes the ability to make
instant mobile donations, share uGive link and organization details with friends via email, or learn more about the
charity. To help organizations leverage the growing power of social media, the tool also offers users one-touch
options to follow their favorite charity on Facebook or Twitter. Best of all, updates are made in real time so content
is kept constantly fresh - without waiting for carrier approval.

“With the immense popularity of iPhone apps, we wanted to offer our participating charities a quick relevant vehicle
for leveraging this growing medium and reaching the next generation of donors,” explained Douglas Plank,
Mobilecause CEO and experienced fundraiser.

To give charities the data and insight needed to better manage their campaigns, Mobilecause customers have the
ability to track visitors, create campaigns (and Web-based widgets) to solicit mobile donations, track donations and
make content changes for the uGive app on-the-fly, without carrier approval.

For more information on the new uGive platform from Mobilecause, visit Or, to
download the free uGive app, please visit:

About Mobilecause

Mobilecause (, nominated a Top 100 Private U.S. Company by AlwaysOn Media, is a
leading web service for mobile fundraising. Mobilecause delivers non-profit organizations a simple-to-use web
services software solution for the complete launch and management of mobile micro and macro giving, messaging,
text polling and text-to-donate over SMS, Twitter and SMTP.

Mobilecause media inquiries:

for Mobilecause
Shana Starr / Jason Kirshner
949.579.9569 x 802/801;


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