Google_Basics_For_Ecommerce_Businesses

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					Title:
Google Basics For Ecommerce Businesses

Word Count:
601

Summary:
Google dominates the search engine world, despite the fact that the
conversion-to-buyer rate at MSN is much higher. This forces most
ecommerce businesses to try and dance Google’s waltz, without fully
comprehending the ins and outs of how Google works.

Navigating Google is difficult. Most SEO optimizing specialists and SEO
Internet marketers do not understand what they are doing. In fact, most
of them are so far behind the times that their information is useless.
Summer 20...


Keywords:
Google, Adsense, Success, MFA, ecommerce


Article Body:
Google dominates the search engine world, despite the fact that the
conversion-to-buyer rate at MSN is much higher. This forces most
ecommerce businesses to try and dance Google’s waltz, without fully
comprehending the ins and outs of how Google works.

Navigating Google is difficult. Most SEO optimizing specialists and SEO
Internet marketers do not understand what they are doing. In fact, most
of them are so far behind the times that their information is useless.
Summer 2007 saw the latest change in Google’s algorithm leaving many
ecommerce businesses with sharp decreases in traffic.

What is a Google Algorithm

The Google Algorithms are basically the math formulas used to determine
which web pages rank high in the searches, and which ones rank low, or
are banned. Google changes the rules every 18 - 24 months to help them
sweep away websites that are not optimized and MFA (Made For AdSense)
static sites.

Google also makes changes to meet the needs of the webmasters. When
Google brought in their inbound link ranking system, it gave many
webmasters an opportunity to build link farms, gaining an unfair
advantage. In response Google now looks for content around a link. If
there is no content, then the link has no value.

When Google started to focus on content, webmasters and programmers
created Content Management Systems. Unfortunately, until recently, Google
could not read database pages. Now, the programmers have created a static
page method of page creation, and search engines learned how to read
content off databases.
Search Engine Optimization

Many webmasters do not understand what this means. And, many SEO
optimizers do not understand what this means. To many, it still means
coding a page so that the keywords are highlighted, and under .05% of the
content (including link bars). They believe it is a method of web design.

Ecommerce businesses are still scrambling to pay SEO optimizers big bucks
to make their pages rank high, when meta tags and SEO tricks have very
little importance. Now, the search engines are looking for good content,
with heading titles, and a site full of similar content, with articles
linked together using the same ‘keyword anchors.’

Google’s new algorithms have made it possible for many small ecommerce
businesses to build their page rank, and search engine rank, without ever
paying a dime to a SEO specialist.

The Google Sandbox and Supplemental Index

Both of these cause chills to run up most webmasters spines, but only
because they are not understood, Google does not have a Sandbox. Yes, it
may take a few months to get your website listed and showing up, inbound
links may not appear for a long time, and a website may not show up when
searched - but that is not a sandbox. It is just a backlog. One way to
overcome it is to take part in Google’s PayPerClick program. Even if you
only invest $20 a month, being a part of that program immediately links
your site, so you do not need to wait.

The supplemental index is as easy to get out of. First, take a look at
the meta information - is it too generic? If so, then do not use keywords
but use keyword phrases. The keyword ‘ecommerce’, is too generic, so is
‘ecommerce business.’ However, ‘learn how to start an ecommerce business’
will help that page target. Next, make sure the page is linked to a high
ranking page. This can be done by putting links inside the page - or by
adding it to the website’s navigation system. Within a short time, that
page will no longer be in the supplemental index.