Google_Analytics__What_Is_It_

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					Title:
Google Analytics: What Is It?

Word Count:
957

Summary:
Are you finding it difficult to keep track of your site's performance in
the search engines? Aside from having to download software that offer to
keep track of your website's SEO performance, Google now has a newly
integrated service especially for SEO people out there concerned with
their web site's performance.

This Google tracking service is known as the Google Analytics. It is a
powerful service that keeps track of your web site's success on organic
and paid search res...


Keywords:
Google Analytics, Google Advertising, Google News, Google


Article Body:
Are you finding it difficult to keep track of your site's performance in
the search engines? Aside from having to download software that offer to
keep track of your website's SEO performance, Google now has a newly
integrated service especially for SEO people out there concerned with
their web site's performance.

This Google tracking service is known as the Google Analytics. It is a
powerful service that keeps track of your web site's success on organic
and paid search results. Google Analytics gives you better understanding
on how your web site's web visitors react on your site. It gives you no-
holds barred and detailed experience of your web site visitors.

You will also be aware and know what key words users in relation to your
web site frequently use. You will be educated on the best link text that
brings in the most prospects.

True to its name, the Google Analytics shares with you analytical data
that will help you greatly on being aware about your web site visitors
and target visitors' preferences.

Google Analytics provides free information about the way visitors to your
site interact with it. By taking a good evaluation of Google Analytics,
webmasters will realize how it is an invaluable tool they can and should
use especially if they do not have some form of visitor tracking
solution.

Google Analytics shares with you which of your SEO campaigns deliver the
best ROI or return on investment. If you are not confident on the
software you use in finding out your internet marketing results, Google
Analytics is good in tracking down results of your internet marketing
campaigns. Now alongside the Google AdWords, you can be certain of
obtaining significant information about your web site.

Google Adwords is an equally powerful service for placing your web site
in search results based on certain key words related to your site. Google
Adwords take note of your major web site's key words and efficiently
guarantees that your web site appears in search engine results.

Google Analytics was once named as Urchin visitor tracking by Google. It
was last November 16, 2005 when Google renamed this service into Google
Analytics. It is free for everyone's use and those who have signed up
during its early stages are offered with a completely new set of
significant and consequential information regarding your web site
visitors.

Still, those who are late in signing up for this service can wait until
Google offer new sign-ups to the Google Analytics system.

Google Analytics works with tracking codes that will guarantee to track
down important user information for you. It uses codes in the destination
URL’s that facilitates the web site visitor tracking mission by Google
Analytics.

Here are some of the most important reasons why you need Google Analytics
as part of your website visitor tracking and have it on your site:

1. Its functionality equals most expensive visitor tracking services,
even if it is free.

2. The service is your solution to identify where visitors leave your
check-out or sign-up process. Identifying this will help you make amends
and modify your sign-up process that is user-friendly. You will then be
prevented from losing leads

3. Utilizing Google Analytics will help you identify the pages and links
your web site visitor’s click on most. You will also know which page your
visitors spend most their time on. You can therefore improve these pages
properly and position them and their link texts appropriately.

4. Wondering the previous site your web site visitor logged on to before
coming to your site? Google Analytics will tell you all about it.

5. You will also be provided with the most popular keyword users type in
the search bar of the search engine in finding web sites
associated/related to your website. Knowing these popular keywords is a
great boost for your SEO efforts and performance, even on other search
engines.

6. Google analytics conduct visitor segmentation. It classifies new and
returning web site users, their geographical information and the referral
source they use. This provides you with invaluable insight if you are
planning on a setting up a new online business.
7. For search advertising results, Google Analytics and Google Adwords
guarantees you with end-to-end visibility

8. You can even track other non-search-engine marketing media

9. Overall, Google Analytics provides you a very cheap service on gaining
more customers, if you utilize its results.

Like most search engine services, Google Analytics has its own advantages
and disadvantages.

• Its setup is very straightforward. You do not have to waste time
waiting for results

• It is quite flexible, provides great solution and a wide range of
significant and valuable reports

• You can login once and track multiple sites. You have more than one web
site to track.

• Google tracking makes it possible to track campaigns even on other
media

• You need not be confused of the A/B ad testing

• Its integration with all marketing media so as you can use only single
portal to track multiple campaigns is ingenious

• You will get In-depth reports on site navigation of users you never
dreamed you could have

• It also has Ecommerce tracking features

However, Google Analytics package falls behind two very important
features most search engine marketers need. This is the ability to track
down individual user activities and trace activity back to an individual
user level. Another is the ability to track fraudulent online activities
so as your site will be safe from it. Even if there are the eCommerce
tracking features, it cannot completely provide this important tracking
capability.

The free web site analytics solution, is Google's statement regarding
their supremacy among other search engines.

Article discusses Google Analytics and how powerful it can be to
marketer's keeping track of their site's performance in the search
engines.