Wine and Food Pairing Market Survey

							                                    Wine and Food Pairing Market Survey


1. What is your age group?

      a. Between 21 and 24

      b. Between 25 and 34

      c. Between 35 and 44

      d. Between 45 and 54

      e. Between 55 and 65

      f. Over 65

2. Please indicate your gender

   male or female

3. What is your household income?

      a. Below $35,000

      b. $35,000 to $49,999

      c. $50,000 to 74,999

      d. $75,000 to $99,000

      e. $100,000 to $125,000
      f. $125,000 to $150,000

      g. Above $150,00

4. How many bottle of wine do you purchase per week?

5. Do you have favorite wines that you tend to purchase over and over again?

6. What factors do you use when choosing a wine? Please rank the following factors from highest priority to lowest

   priority (most important being 5, least important being1)

              i. Cost

             ii. Taste/Brand consistency

             iii. Meal/Food to be served

            iv. Convenience

             v. Wine I have tried before

7. Does what you are planning to eat influence the wine that you purchase?

8. Do you read the wine label for food pairing suggestions?

9. Has a wine’s label influenced your purchase of foods?

10. Have you ever tried a new recipe based on a suggestion on a wine bottle?

11. Do you belong to a vineyard’s wine club?

      a. If so, how many clubs do you belong to?
      b. How often do you receive new wines?

12. Have you visited the website of your favorite wine?

13. Have participated in a wine-pairing dinner at a restaurant or winery?

      a. If yes, did the dinner influence you to purchase wines you had tasted?   .
Please rate the following in terms of importance:

                                              Somewhat               Somewhat        Very
                            Very Important                Neutral
                                              Important             Unimportant   Unimportant
Pairing wine with food
Enhancing the wine
experience through food
Finding a perfect food
compliment for your wine
Receiving food pairing
suggestions from the
winery or retail store
Receiving food pairing
suggestion from a chef or
restaurant
Receiving free wine/food
pairing recipes with the
purchase of your wine
How likely would you be to try the following:

                                            Somewhat             Somewhat
                          Very Likely                  Neutral               Very Unlikely
                                              Likely              Unlikely
Purchase a wine that
included a
recipe/ingredient
suggestion?
Check a winery’s
website for recipe/food
pairing suggestion?
Buy wine from a
winemaker that
suggested ways to
enhance the
experience of their
wines taste?
Try a recipe suggestion
in a wine makers
newsletter or email?
Try a recipe suggestion
that was included in
your wine club
materials?
Try a recipe suggested
by a chef working for
your favorite winery?

Thank you!