Wine and Food Pairing Market Survey
Shared by: kqg15720
Wine and Food Pairing Market Survey 1. What is your age group? a. Between 21 and 24 b. Between 25 and 34 c. Between 35 and 44 d. Between 45 and 54 e. Between 55 and 65 f. Over 65 2. Please indicate your gender male or female 3. What is your household income? a. Below $35,000 b. $35,000 to $49,999 c. $50,000 to 74,999 d. $75,000 to $99,000 e. $100,000 to $125,000 f. $125,000 to $150,000 g. Above $150,00 4. How many bottle of wine do you purchase per week? 5. Do you have favorite wines that you tend to purchase over and over again? 6. What factors do you use when choosing a wine? Please rank the following factors from highest priority to lowest priority (most important being 5, least important being1) i. Cost ii. Taste/Brand consistency iii. Meal/Food to be served iv. Convenience v. Wine I have tried before 7. Does what you are planning to eat influence the wine that you purchase? 8. Do you read the wine label for food pairing suggestions? 9. Has a wine’s label influenced your purchase of foods? 10. Have you ever tried a new recipe based on a suggestion on a wine bottle? 11. Do you belong to a vineyard’s wine club? a. If so, how many clubs do you belong to? b. How often do you receive new wines? 12. Have you visited the website of your favorite wine? 13. Have participated in a wine-pairing dinner at a restaurant or winery? a. If yes, did the dinner influence you to purchase wines you had tasted? . Please rate the following in terms of importance: Somewhat Somewhat Very Very Important Neutral Important Unimportant Unimportant Pairing wine with food Enhancing the wine experience through food Finding a perfect food compliment for your wine Receiving food pairing suggestions from the winery or retail store Receiving food pairing suggestion from a chef or restaurant Receiving free wine/food pairing recipes with the purchase of your wine How likely would you be to try the following: Somewhat Somewhat Very Likely Neutral Very Unlikely Likely Unlikely Purchase a wine that included a recipe/ingredient suggestion? Check a winery’s website for recipe/food pairing suggestion? Buy wine from a winemaker that suggested ways to enhance the experience of their wines taste? Try a recipe suggestion in a wine makers newsletter or email? Try a recipe suggestion that was included in your wine club materials? Try a recipe suggested by a chef working for your favorite winery? Thank you!