Citizen Survey by aqu33145

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									                 Community Attitude and Interest Survey
                      Executive Summary of Citizen Survey Results




Overview of the Methodology

Union County conducted a Community Attitude and Interest Citizen Survey during the fall of 2007 as
part of a comprehensive long-range plan for the County. The survey was designed to obtain statistically
valid results from households throughout Union County. The survey was administered by a
combination of mail and phone.

ETC Institute worked with Union County officials and the WRT project team in the development of the
survey questionnaire. This work allowed the survey to be tailored to issues of strategic importance to
effectively plan the future system.

ETC Institute mailed surveys to a random sample of 3,000 households throughout Union County.
Approximately three days after the surveys were mailed, each household that received a survey also
received an electronic voice message encouraging them to complete the survey. In addition, about two
weeks after the surveys were mailed, Leisure Vision began contacting households by phone. Those who
indicated they had not returned the survey were given the option of completing it by phone.

The goal was to obtain a total of at least 600 completed surveys. This goal was accomplished, with a
total of 601 surveys having been completed. The results of the random sample of 601 households have
a 95% level of confidence with a precision of at least +/-4.0%.

The following pages summarize major survey findings:




ETC Institute                                                                 Executive Summary - 1
                                Community Attitude and Interest Survey for Union County


Importance of Various Issues Facing Union County
From a list of 21 various issues currently facing Union County, respondents were asked to rate the level
of importance of each one. The following summarizes key findings:

   The issues that the highest percentage of respondents rated as very important are: maintain
   low tax rate (60%), energy conservation (56%) and manage future growth (55%), more
   employment opportunities (49%) and more agricultural preservation (49%).




ETC Institute                                                                  Executive Summary - 2
                                Community Attitude and Interest Survey for Union County


Most Important Issues for Union County to Address
From the list of 21 issues currently facing Union County, respondents were asked to select the four they
feel are most important for Union County to address. The following summarizes key findings:

   Based on the sum of their top four choices, the issues that respondents feel are the most
   important for Union County to address are: maintain low tax rate (52%), more employment
   opportunities (38%), manage future growth (27%), maintain community identity, uniqueness
   and quality (26%) and more agricultural preservation (26%). It should also be noted that
   maintain low tax rate had the highest percentage of respondents select it as their first choice as the
   most important issue for Union County to address.




ETC Institute                                                                  Executive Summary - 3
                              Community Attitude and Interest Survey for Union County


Level of Satisfaction with New Neighborhood Residential Developments
Respondents were asked to rate their level of satisfaction with the quality of new neighborhood
residential developments in Union County. The following summarizes key findings:

   Thirty-five percent (35%) of respondents are either very satisfied (5%) or satisfied (30%)
   with the quality of new neighborhood residential developments in Union County. Twenty
   percent (20%) of respondents indicated being either very dissatisfied (8%) or dissatisfied (12%)
   with the overall quality of new neighborhood residential developments in Union County. An
   additional 36% of respondents indicated “neutral” and 9% indicated “don’t know”.




ETC Institute                                                              Executive Summary - 4
                               Community Attitude and Interest Survey for Union County


Level of Satisfaction with New Commercial Development
Respondents were asked to rate their level of satisfaction with the quality of new commercial
development in Union County. The following summarizes key findings:

   Thirty-percent (30%) of respondents are either very satisfied (3%) or satisfied (27%) with the
   quality of new commercial developments in Union County. Thirty-four percent (34%) of
   respondents are either very dissatisfied (10%) or dissatisfied (24%) with the overall quality of new
   commercial developments in Union County. An additional 28% of respondents indicated “neutral”
   and 8% indicated “don’t know”.




ETC Institute                                                                 Executive Summary - 5
                               Community Attitude and Interest Survey for Union County


Importance of Various Reasons for Living in Union County

From a list of 17 reasons, respondents were asked to rate the level of importance of each one in their
decision to live in Union County. The following summarizes key findings:

   The reasons that are most important in respondents’ decision to live in Union County, based
   upon the combined percentage of “extremely important” and “very important” responses,
   are: low crime rate (80%), small town/rural atmosphere (75%), and appearance, views, and
   overall beauty of the County (68%).




ETC Institute                                                                Executive Summary - 6
                               Community Attitude and Interest Survey for Union County


Reasons Most Impacting Respondents Decision to Stay in Union County
From the list of 17 reasons, respondents were asked to select the three reasons that will have the most
impact on their decision to stay in Union County. The following summarizes key findings:

   Based on the sum of their top three choices, the reasons that have the most impact on
   respondents’ decision to stay in Union County are: low crime rate (40%), small town/rural
   atmosphere (40%) and level of taxation (29%). It should also be noted that “small town/rural
   atmosphere” had the highest percentage of respondents select it as their first choice as the reason
   that will have the most impact on their decision to stay in Union County.




ETC Institute                                                                 Executive Summary - 7
                                Community Attitude and Interest Survey for Union County


Quality of Life in Union County
Respondents were asked to indicate if they think the quality of life has gotten better, stayed about the
same, or gotten worse since they have lived in Union County. The following summarizes key findings:

   Forty-three percent (43%) of respondents feel the quality of life in Union County has stayed
   the same since they have lived there. In addition, 22% of respondents feel the quality of life in
   Union County has gotten better since they’ve lived there, and 26% feel it has gotten worse. The
   remaining 9% of respondents indicated “not sure”.




ETC Institute                                                                  Executive Summary - 8
                               Community Attitude and Interest Survey for Union County


Assets Union County Could Build Upon in the Future

From a list of 24 various assets Union County could build upon in the future, respondents were asked to
rate the strength of each one. The following summarizes key findings:

   The assets that the highest percentage of respondents rated as being very strong are: general
   quality of life (51%), medical centers (47%), natural resources and scenery in the area (47%)
   higher education institutions (43%) and small towns (42%).




ETC Institute                                                                 Executive Summary - 9
                                Community Attitude and Interest Survey for Union County


Most Important Assets for Union County to Build Upon in the Future
From the list of 24 various assets Union County could build upon in the future, respondents were asked
to select the four they feel are most important for the County to build upon. The following summarizes
key findings:

   Based on the sum of their top four choices, the assets that respondents feel are the most
   important for Union County to build upon in the future are: general quality of life (32%),
   employment opportunities (32%) and natural resources and scenery in the area (23%). It
   should also be noted that “general quality of life” had the highest percentage of respondents select it
   as their first choice as the most important asset for Union County to build upon in the future.




ETC Institute                                                                  Executive Summary - 10
                              Community Attitude and Interest Survey for Union County


Statements About the Future of Union County
From a list of 16 statements about the future of Union County, respondents were asked to rate their
level of agreement with each one. The following summarizes key findings:

   The statements that the highest percentage of respondents strongly agree Union County’s
   future should include are: improving congested/unsafe road intersections (46%), County and
   municipal governments should work more closely together (39%), and more agricultural
   preservation (38%).




ETC Institute                                                             Executive Summary - 11
                               Community Attitude and Interest Survey for Union County


Statements That Best Represent Respondents’ Vision for the Future of
Union County
From the list of 16 statements about the future of Union County, respondents were asked to select the
four they feel best represent their vision for the future of Union County. The following summarizes key
findings:

   Based on the sum of their top four choices, the statements that best represent respondents’
   vision for the future of Union County are: improving congestion/unsafe road intersections
   (31%), less sprawling growth (29%) and implementing land development to control growth
   (29%). It should also be noted that “improved public schools” had the highest percentage of
   respondents select it as their first choice as the statement that best represents their vision for the
   future of Union County.




ETC Institute                                                                 Executive Summary - 12
                Community Attitude and Interest Survey for Union County


Demographics




ETC Institute                                      Executive Summary - 13
                    Community Attitude and Interest Survey for Union County


Demographics (Continued)




ETC Institute                                          Executive Summary - 14
                    Community Attitude and Interest Survey for Union County


Demographics (Continued)




ETC Institute                                          Executive Summary - 15
                    Community Attitude and Interest Survey for Union County


Demographics (Continued)




ETC Institute                                          Executive Summary - 16
                    Community Attitude and Interest Survey for Union County


Demographics (Continued)




ETC Institute                                          Executive Summary - 17

								
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