KPMG Survey Banking And Financial Services Execs See Their by wgk91289

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                                                                         News
FOR IMMEDIATE RELEASE                                 Contact: Ichiro Kawasaki / Ray Zardetto
     (Aug. 19, 2009)                                           KPMG LLP
                                                               Tel: 201-307-8640 / 201-307-8494
                                                               E-mail: ikawasaki@kpmg.com /
                                                                       rzardetto@kpmg.com


    KPMG SURVEY: BANKING AND FINANCIAL SERVICES EXECUTIVES SEE THEIR
               RECOVERY LAGGING THE NATIONAL ECONOMY

            -- Headcount Reductions in Sector Nearly Complete; Job Growth Not Anticipated
                   -- 2010 Expected to Bring Stronger Revenue and Profitability

NEW YORK, Aug. 19 – Senior business leaders in the banking and financial services industry foresee
their industry’s recovery lagging that of the national economy, but still see 2010 as a turnaround year as
they expect improvements in revenue and profitability, according to a recent survey conducted by KPMG
LLP, the audit, tax, and advisory firm.


In the KPMG survey, slightly more than a third of the banking and financial services executives thought
their industry would fully recover from the current economic crisis ahead of the overall U.S. economy.
Yet, while expecting a comparatively slower recovery, 78 percent of banking and financial services
executives expect the business conditions for their industry to improve in 2010 with 72 percent of them
expecting much stronger revenue and 68 percent expecting improved profitability.


“The downturn impacted the banking and financial services industry to a greater degree than most
industries and therefore it will take longer to fully recover,” said Tony Anzevino, partner-in-charge of
KPMG LLP’s Banking and Finance practice. “And although the results of this survey suggest senior
leaders think the industry has hit the bottom of the downturn, clearly they still indicate that finding new
sources of revenue and improving their management of risk will be major challenges in the year ahead.”
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STABILIZING REAL ESTATE MARKET CRITICAL TO RECOVERY


When asked to identify the top three triggers they think will spur an economic recovery, 46 percent of
banking and financial services respondents cited a stabilized real estate market, 45 percent said an
increase in jobs, and 43 percent said improved consumer confidence. The banking executives most
frequently cited the stabilization of the real estate market as a key trigger for recovery.


The three triggers cited least frequently by the banking and financial services executives included
effective regulations (6 percent), government stimulus spending (3 percent), and government bailouts /
Troubled Asset Relief Program (2 percent).


BIGGEST CHALLENGES TO RECOVERY


When asked to identify the biggest challenges they currently faced in dealing with the economic
downturn, banking and financial services leaders most frequently cited managing risk (70 percent),
finding new sources of revenue growth (57 percent), complying with regulations (44 percent), raising
capital (44 percent), and restoring investor confidence (44 percent).


RISK MANAGEMENT, IT, AND OUTSOURCING ALL PART OF RECOVERY EFFORTS


More than half of the banking and financial services executives said they already had created or modified
their risk management plans, while one-third more said they were in the process of doing so in reaction to
the economic downturn. Interestingly enough, almost half (45 percent) cited implementing IT solutions
to reduce operational costs as a means to adjust to the downturn, while about one-third said they were
increasing the amount of outsourcing they were doing.


“These results reflect our own experience, with banks taking the lead in the industry and looking hard at
the way they run their businesses,” said Anzevino. “We've had an increasing number of discussions
around better risk management and better cost control, and we also see they're getting back to basics with
less reliance on complex structured products. The silver lining in this economic cloud may be that these
actions could ultimately result in a stronger, more secure banking system.”
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HEADCOUNT REDUCTIONS ALMOST COMPLETE; NO GROWTH PREDICTED


Two-thirds of respondents in banking and financial services noted they had already completed their
headcount reductions and only 15 percent were contemplating further actions.


Banking and financial services leaders were not sanguine about the employment situation in their industry
next year; 70 percent said it would be worse or about the same. Conversely, 30 percent think it will be
better in 2010.


THE KPMG INDUSTRY PULSE SURVEY


The KPMG survey was conducted from May through July of 2009 and reflects the responses of 130
CEOs and other C-level suite executives in the banking and financial services industry. There were an
equal number of respondents amongst banks and other financial services companies. About 35 percent of
respondents work for institutions with annual revenues exceeding $1 billion; 19 percent have annual
revenues in the $250 million-$1 billion range, and 45 percent have revenues below $250 million. Clarion
Research Inc. conducted the survey and compiled the data.



About KPMG LLP
KPMG LLP, the audit, tax, and advisory firm (www.us.kpmg.com), is the U.S. member firm of KPMG
International. KPMG International’s member firms have 137,000 professionals, including more than
7,600 partners, in 144 countries.

The views and opinions expressed in the survey results are based on the responses of the survey
participants and do not necessarily represent the views and opinions of KPMG LLP.

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