Social Media Introduction Strategies for Nonprofit Executive Directors NeighborWorks Social Media Symposium Chicago IL

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					Social Media Introduction & Strategies for
            Nonprofit Executive Directors

     NeighborWorks Social Media Symposium
                                 Chicago IL

                              August 19, 2009

          Facilitator/Presenter - Angela Siefer
Social media is how we share information
online. Sometimes we are the audience. And
sometimes we are the author. Often we are
both. Social media tools include blogs,
message boards, podcasts, micro blogs,
bookmarks, networks, and wikis.
Social media tools enables anyone without
knowledge of coding, to post, comment on,
share or mash up content and to form
communities around shared interests.
        Begin with the individual.
Do business with this guy?
                             Or with this guy?
Set goals
                                                    Integrate



http://www.guzer.com/photo/animals_technology.php
Experiment
      Focus on Relationships




http://www.innocentenglish.com/funny-amazing-pictures-videos/cute-kitten-
puppy-animal-pics/cute-animals-2.html
Be Genuine
Issue Focused Conversation
Totally Unrelated to the Issue
         Conversation
Full Time Social Media Staff
No Staff. Trained Volunteers.
Why Are You Not Using
   Social Media?
 What Outcomes Do You
Expect From Use of Social
         Media?
How Do You Guide Staff Use
    of Social Media?