Social Media Introduction & Strategies for
Nonprofit Executive Directors
NeighborWorks Social Media Symposium
August 19, 2009
Facilitator/Presenter - Angela Siefer
Social media is how we share information
online. Sometimes we are the audience. And
sometimes we are the author. Often we are
both. Social media tools include blogs,
message boards, podcasts, micro blogs,
bookmarks, networks, and wikis.
Social media tools enables anyone without
knowledge of coding, to post, comment on,
share or mash up content and to form
communities around shared interests.
Begin with the individual.
Do business with this guy?
Or with this guy?
Focus on Relationships
Issue Focused Conversation
Totally Unrelated to the Issue
Full Time Social Media Staff
No Staff. Trained Volunteers.
Why Are You Not Using
What Outcomes Do You
Expect From Use of Social
How Do You Guide Staff Use
of Social Media?