SCOTTY MORE SOCIAL MEDIA STRATEGIST - VISIONARY AND

							                                               SCOTTY MORE
                        SOCIAL MEDIA STRATEGIST – VISIONARY AND LEADER
                       SOCIAL NETWORK MANAGEMENT - CONSULTANT - COACH



Scott More Perry                                                  scottymore@gmail.com
P.O. Box 750                                                      http://linkedin.com/in/scottmperry
Folsom, CA 95763                                                  http://twitter.com/scottymore
916 205-8746                                                      http://scottperry.tv

SUMMARY
Successful at building and leading world-class business development and marketing teams. Strong business
acumen with the ability to execute a wide range of projects including marketing and social media strategies
designed to establish brand leadership and increase revenue and profitability. A proven performer who moves
easily between vision, strategy, implementation and follow-through.

PROFESSIONAL EXPERIENCE
SPMI                            Social Media Consultant                            2008 - Present
Efilliate, Inc.                 Sr. Exec.- Business Development                    2007 - 2008
Harte-Hanks - PennySaver        Marketing Manager                                  2006 - 2007
State of California             Creative Director                                  1998 - 2004
CWE                             President & Creative Director                      1982 - 1998

CAREER OBJECTIVE
Corporate trainer and coach looking to assist corporate HR in the hiring of Social Media Talent, assisting
marketing, sales and operations in the strategic development and deployment of their Social Media. Driven to
increase brand awareness, brand leadership and Social Continuity with their prospects and clients.

NOTABLE ACHIEVEMENTS
           Developed a turnkey Social Media system for small to mediums size organizations.
           Established successful trade relationships with other businesses. Co-Branded Harte-Hanks, Inc.'s
   PennySaverusa.com's Deal of the Day with Cyberguys.com and X-TremeGeek.com product and fulfillment
   services.
           Reduced Harte-Hanks, Inc.'s PennySaverUsa advertising budget by nearly 20% while improving
   brand awareness in trade. Trade advertising actuals ($ 3,330,599) were improved to 122% over plan
   ($2,730,579) – increasing value by over ½ million dollars ($599,980).
           Increased web client sales activity by 80% for the State of California by providing on-line ability to
   purchase products. Site activity grew to 15000 requests for pages per day and eventually generated $25
   million in annual sales.
           Former City Mayor, Vice-Chair of county transportation planning agency, Founding Member and
   Vice Chair of Capitol Corridor Joint Powers Authority.

KEY COMPETENCIES
Relationship Building, Team Building and Leadership, Branding, Strategic Alliances, Social Media, Networking

TARGET GEOGRAPHY/INDUSTRIES/CULTURE
Geography: Northern California, Greater Sacramento Area, Virtual/Telecommute
Industries: Tel-Com, High-Tech, Government, Retail, Food & Dining, Insurance, Marketing, Advertising
Culture:    Outside of the Box, Team

TARGET ORGANIZATIONS
Verizon, AT&T, Tiger Direct, Target, State and Local Government, Amtrak/ Capitol Corridor, Harte-Hanks