Social Media Bootcamp
Tools for Building an Engaged Online Community
Sites we like Social news ecosystem
See how these sites are using
35 million unique visitors; 80 million out-
bound links per month; home page story
on Digg will send 20,000 to 200,000-plus
Placeblogger.com Facebook Connect
Each story shared on Facebook is seen on
average by 40+ friends. Use Facebook
Connect as an authentication system to
lower barriers for users to comment.
The Local: Google Friend Connect
Mashable Just launched in 2009, Google Friend Con-
nect has the same potential for a large
network effect. Use to show recent visitors.
Facebook Groups and Fan Pages
Facebook Groups are good for zeroing in on interests. Your organiza-
tion can use a Facebook Group for promoting upcoming events or post-
ing relevant topics that members would respond to.
Facebook Fan Pages are generally a better choice. They have many
more options for customization. A Fan Page has a wall and can have a
discussion board, but it can also have much more, like Facebook appli-
cations, Flash and html code. Unlike groups, fan pages are visible to un-
registered people and are thus indexed by the search engines.
— JD Lasica, Socialbrite.org