Improving Health – Reducing Inequalities Richard Forshaw Marketing Services Manager What does great social marketing look like Our approach to any commission • Targeted

							Improving Health – Reducing
Inequalities




Richard Forshaw
Marketing Services Manager
What does great social marketing
look like?


    Our approach to any commission
       • Targeted approach is more likely to succeed
       • An insight-driven approach will be more effective
       • Objective setting is vital to success
       • Engaging and involving the local community ensures buy-in to
           decision-making and ownership of outputs
       • Modern communications establish relationships and dialogue
       • Evaluating interventions proves they work
       • It is possible to measure your return on investment (ROI)



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Using information




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Changing Behaviour




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Population Health Management




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Demand Management




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Proving it works - year on year analysis
• 500% increase in calls to
helpline
• 75% increase in people
setting quit date
• 110% increase in people
still quit after 4 weeks

£60k got a minimum
return of £155,266




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    Richard Forshaw

    Tel: 07717 691672
    Richard.forshaw@drfoster.co.uk




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