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Avectra Appoints Richard Davis Chief Executive Officer

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					Avectra Appoints Richard Davis Chief Executive Officer
Barry Malek to serve as chairman of association management software company’s board of
directors
McLean, VA (PRWEB) March 22, 2010 -- Avectra, the leading provider of Software-as-a-Service (SaaS)
association management software, announced today that Richard Davis will become the company’s new chief
executive officer, effective immediately. Current CEO Barry Malek will remain with the company and serve as
the chairman of the board of directors, providing strategic guidance as the company continues to grow.



 Mr. Davis most recently served as president and CEO of Ultimus, Inc. In this role, he was responsible for
strategy, operation planning and managing the senior executive team that helped Ultimus become a leader in the
business process management (BPM) enterprise solution market. Prior to Ultimus, Richard also served as CEO of
desktop virtualization software provider Ardence, Inc., where he oversaw introduction of new software products
and online services, and publishing company Rand McNally and Company, where Richard created an internet
business unit and launched www.randmcnally.com. His considerable international experience includes managing
operations throughout Europe, China, Mexico and Panama.

 “The board of directors for Avectra took a well thought out and vigorous approach to finding the next CEO for
Avectra – searching for a leader who is passionate about the non-profit market, a strong believer in the importance
of customer support and a relationship builder,” said Malek. “We’re all very excited to have Richard serve as our
next CEO.”

 “Software-as-a-Service and other emerging technologies are revolutionizing how associations manage and
support their members,” said Davis. “This trend is only going to continue to grow, and I’m excited to join such an
esteemed organization whose software provides an invaluable service to member-based organizations. I look
forward to working with Barry, the board of directors, Avectra staff and especially our customers as we continue
to innovate in this very important industry.”

 Mr. Davis is a volunteer leader on the board of directors for the Boston area non-profit From The Top, which is
known for its award-winning PBS and NPR programs that celebrate the music and stories of the nation’s best
young classical musicians. Mr. Davis also serves on the board of directors of Accurev, Inc.

About Avectra

 For the last 16 years, Avectra has been translating our clients’ needs into market-leading association management
software – whether our clients serve members by the hundreds or hundreds of thousands. Our 100% Web-based
technology integrates data with business processes and then automates it, so our clients can engage members,
provide access to all of their resources and get more done. Each of our solutions is continually refined by the user
community, ensuring that we have the features our clients need to run their businesses and lead their industries.
With ongoing, automatic upgrades that won’t disrupt service or incur additional costs, we keep our clients current


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with the latest technology. Avectra is headquartered in McLean, Va., with a regional office in Chicago. Avectra is
backed by Sterling Partners.

To explore the netFORUM family of products, please visit www.avectra.com, or call 800-858-8272.

About Sterling Partners

 Sterling Partners is a leading private equity firm with more than 25 years of experience partnering with
entrepreneurs to build market-leading businesses and generate superior returns. With approximately $4 billion of
assets under management, Sterling invests growth capital in industries with positive long-term trends and provides
ongoing support to management through a dedicated team of industry veterans, operators, strategy experts and
human capital professionals. Sterling Partners is a leader in education, healthcare and business services and is
co-headquartered in Chicago and Baltimore. For more information, please visit www.sterlingpartners.com.

Media Contacts:

Ray van Hilst, Avectra
(703) 506-7158

Jodi Broadwater, Avectra
(703) 506-7169

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Contact Information
Ray van Hilst
Avectra Inc.
http://www.avectra.com
703-506-7158

Jodi Broadwater
703-506-7169


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