GREEN INDUSTRY CAREERS The Green Industry It’s about people, plants, business, and the environment. Enjoy a rewarding career in: landscape design / build / installation interior plantscaping lawn care landscape maintenance The Green Industry The industry is experiencing tremendous growth and needs more qualified people. With that growth comes diverse and very rewarding career choices that use the newest computer technology, modern business and human resource skills, and the latest mechanized industry equipment. Design/Build/Installation By definition, ―design/build‖ is a project method in which the agency or owner holds a single contract with a single entity for both the design and construction of a project. It is a streamlined method that allows the landscape contractor and landscape architect to work harmoniously on the same team in a design/build environment. Design/Build/Installation However, design/build/installation in the green industry is so much more! Have you ever … relaxed in a park to the sound of falling water? vacationed at a tropical resort? visited with friends in a home garden? Design/Build/Installation Have you ever wondered who helped to create these different spaces? Computer Aid Design Technician Landscape Laborer Company Owner Project Manager Plant Purchaser Stone/Brick Mason Horticulturist Landscape Designer Salesperson Landscape Architect Carpenter Production Manager Arborist Landscape Crew Leader Design/Build/Installation A design/build team involves many people with various talents and strengths. They work together with one mission in mind … to make the customer’s dream a reality! If a member of a design/build team were to describe ―design/build,‖ that person just might use these words … People Quality Creativity Teamwork Integrity Artistry Partnership Comprehension Innovation Gratification Professionalism Imagination Relationships Customer Service Craftsmanship Design/Build/Installation How do you prepare yourself for a career in design/build? Vocational Education 1–2 years College Education 2–5 years Other things to think about: Licensure Certification Technical Skills Field Experience Mathematical Skills Communication Skills Design/Build/Installation What does the future hold for someone interested in a career in the green industry? There is a growing demand for creative people who have the desire to strike a harmonious balance between man and the built environment. With increasing land development and the simultaneous need to preserve our natural resources, several environmental issues have arisen. Design/Build/Installation The green industry needs people who are sensitive to these major environmental issues and people who have a passion to create attractive landscapes — parks, urban plazas, zoos, campuses, resorts, retail centers, and residential communities. A career in design/build — designing and building the world’s landscapes to improve the quality of life while remaining conscious of the environmental needs of the future — is something to be proud of. Design/Build/Installation “Landscape design/build blends customer's desires with the knowledge of design — an understanding of scale, balance, texture, and proportion — to create aesthetically pleasing compositions of various materials. The result is artistic landscapes that seamlessly appear as if they have always been there, and my gratification is simply reflected in the smiles on my customers’ faces.” — Mark Polinko, CLP, ASLA ILT Vignocchi Interior Plantscaping By definition, interior plantscaping involves the design, installation, and care of tropical plants in indoor settings. This part of the green industry is also known as ―interior landscaping‖ and ―interiorscaping.‖ Interior Plantscaping Interior plantscaping is everywhere — just look around inside! Notice the landscape in: hotels and residential homes. shopping malls and restaurants. building lobbies and corporate offices. Interior Plantscaping Interior plants enhance the beauty and mood of indoor spaces. They can: add beauty and awe to a tropical resort for a sense of relaxation. decorate a mall during the holidays to invoke feelings of festivity. dress a building’s lobby to make it more inviting. Interior Plantscaping However, interior plants do so much more than the eye can see — they clean the air that we breathe! Plants purify air by exchanging fresh oxygen for stale carbon dioxide. Studies have shown that keeping plants at work and at home help to reduce health problems and relieve stress. Research also verifies that interior plants inspire worker productivity, reduce distractions due to office noise, and increase workplace satisfaction. Interior Plantscaping Who puts the plants there? There are several career options within this sector of the green industry: Horticultural Technicians and Trainers Supervisors and Managers Delivery Crew Members Business Owners Salespeople Interior Designers Installation Crew Members Greenhouse Crew Members Interior Plantscaping How do you prepare yourself for a career in interior plantscaping? Vocational Education 1–2 years College Education 2–4 years Other things to think about: Certification Technical Skills Field Experience Mathematical Skills Communication Skills Interior Plantscaping Interior plantscaping is a very customer-oriented business. People often become emotionally attached to the plants in their work areas and living spaces. Interior plantscapers see themselves as horticulturists, designers, business managers, scientists, psychologists, doctors, and surrogate ―plant parents.‖ Interior Plantscaping “Interior plantscapers do more than take care of plants; we take care of people. We don’t just water plants; we touch people’s lives.” — Kathy Johnson Fediw, CLP, CLT Johnson Fediw Associates Training and Consulting Lawn Care By definition, lawn care is the provision of lawn, tree, and shrub care services to commercial, industrial, governmental, and residential customers. These services include mowing, core-aeration, seeding, landscape maintenance, fertilization, and ornamental shrub and tree care. Lawn care companies use Integrated Pest Management (IPM) practices, and many customize services to include organic programs. Lawn Care Anywhere that you see turf … is a place for lawn care! Look at: parks and sports fields. commercial and residential properties. college campuses. Lawn Care A well-maintained lawn increases a property’s real estate market value, helps beautify the neighborhood, and … produces oxygen — a 50’ x 50’ lawn produces enough oxygen for a family of four. has a cooling effect — eight healthy front lawns have the cooling effect of 70 tons of air conditioning, which is enough for 16 average homes. improves water quality — dense, healthy grass slows water runoff and removes contaminants so that fresh, filtered water returns to the underground water supply. Lawn Care In lawn care, you could have a career as a… Tree and Shrub Care Technician Lawn Care Technician Sales Professional Regional Manager Branch Manager Business Owner Supervisor Lawn Care While a degree in agriculture, business, or marketing is helpful, no degree is required to work in lawn care. Many small ―start-up‖ businesses are operated by enthusiastic, energetic people who have a real desire to succeed! With the right attitude and aptitude, you can educate yourself through on-the-job training, at-home study courses, and by working as a team player to maintain quality work, excellent customer service, and good results. Lawn Care Industry professionals believe that job opportunities in lawn care will be plentiful in the future. Expected growth in all types of construction — office buildings, shopping malls, residential housing, highways, and parks — will increase the demand for qualified lawn care technicians. In fact, demand for lawn care services is already growing, and many employers currently find it difficult to attract enough workers to fill all the openings! This demand will generate a large number of job openings at the supervisory and managerial level as well. Lawn Care Owners of many buildings and facilities recognize the importance of ―curb appeal‖ in attracting business and maintaining the value of their properties. They are often expected to use landscaping and lawn care services to maintain and upgrade their properties. Also, homeowners are taking an interest in their backyards; many desire to make them more attractive and comfortable for outdoor entertaining. In addition, as the population ages, more elderly homeowners will require lawn care services to help maintain their yards. Lawn Care “Homeowners understand that their lawns are valuable investments. Recent reports from realtors across the country cite a return on investment of 15 to 20 percent.” — Dan Foley, CLP D. Foley Landscape, Inc. Landscape Maintenance By definition, landscape maintenance is a service that is provided to customers upon the completion of a landscaping project. This service allows those customers to enjoy their landscapes to the fullest extent. Landscape maintenance is considered to be the improvement of (or adorning of) a section of ground. Landscape Maintenance Maintenance involves various services, including: mowing, trimming, edging, liming, and fertilizing turfgrass areas. aerating and dethatching lawns. pruning and trimming trees and shrubs. mulching and fertilizing flower beds. preventing and treating/controlling weeds, insects, and diseases. Landscape Maintenance Where does landscape maintenance happen? You can see the results of landscape maintenance at: theme parks, state and national parks, zoos, and sports fields. corporate campuses and residential estates. hotels, resorts, and shopping centers. Landscape Maintenance When you go on your next vacation or when you’re just driving around, look at the landscape. Notice how beautiful it is — then you can really appreciate a career in landscape maintenance. Landscape Maintenance In landscape maintenance, you could build a career as a … Consultant Agronomist Horticulturist Company Owner Account Manager Property Manager Sports Turf Manager Landscape Technician Plant Nursery Manager Landscape Maintenance To begin your career … Start with basic experience through summer jobs, work- study programs, internships, and industry-sponsored events. Check out classes in chemistry, physics, biology, and botany. You may also need a background in mathematics (especially plane and solid geometry) and business math (or basic accounting). Landscape Maintenance You have the opportunity to receive an education in landscape maintenance at many colleges and universities. Pair your education with experience, and the opportunities are endless. Landscape maintenance is a growing part of the industry. Because it is a service that everyone needs, landscape maintenance offers a multitude of opportunities for those who work in the green industry. The future in this industry looks outstanding! Landscape Maintenance “Design/build representatives make the first impression with a client, and a maintenance representative develops and nurtures the ongoing relationship.” — Edward Furner Mariani Landscape The Green Industry What does the future hold for a person interested in the green industry? Growth in the green industry is imminent because of … increased urbanization. government regulations of new developments. a shortage of natural resources. an increase in environmental issues. the preservation and restoration of environmentally sensitive sites. The Professional Landcare Network The Professional Landcare Network (PLANET) is the leading network of green industry professionals. PLANET represents green industry service provider companies and suppliers nationwide that specialize in design/build/installation, interior plantscaping, lawn care, and maintenance. These firms and their employees represent more than 100,000 green industry professionals. (800) 395-2522 landcarenetwork.org The Professional Landcare Network PLANET offers many helpful resources to people who are interested in green industry careers. To get started, attend our two largest educational and networking events: The Green Industry Conference (GIC) and Green Industry Expo (GIE) — The premier educational event for green industry professionals Student Career Days — The ultimate employee-recruiting event of the year Learn more and register for these events at landcarenetwork.org. PLANET Certification Become certified through PLANET’s national certification program. You could become a: • Certified Landscape Professional (CLP). • Certified Landscape Technician–Exterior (CLT–E). • Certified Landscape Technician–Interior (CLT–I). • Certified Ornamental Landscape Professional (COLP). • Certified Turfgrass Professional (CTP). • Certified Turfgrass Professional–Cool Season Lawns (CTP–CSL). The Professional Landcare Network Or enroll in a PLANET accredited college or university. Four-Year Schools Clackamas Community College Milwaukee Area Technical College Horticulture Landscape Horticulture Brigham Young University Oregon City, Oregon Mequon, Wisconsin Landscape Management Provo, Utah Columbus State Community College Naugatuck Valley Community College Landscape Design/Build Horticulture Brigham Young University – Idaho Columbus, Ohio Waterbury, Connecticut Landscape Horticulture Rexburg, Idaho Cuyahoga Community College The Ohio State University – Plant Science and Landscape Technology Agricultural Technical Institute California Polytechnic State University Highland Hills, Ohio Landscape Contracting and Construction Environmental Horticultural Science Wooster, Ohio San Luis Obispo, California Dakota County Technical College Landscape Horticulture Ozarks Technical Community College Colorado State University Rosemount, Minnesota Turf and Landscape Management Landscape Design and Contracting Springfield, Missouri Fort Collins, Colorado Fleur de Lis Institute Landscape Design and Construction Pennsylvania College of Technology Mississippi State University Tucson, Arizona Landscape/Nursery Technology Landscape Contracting and Management Williamsport, Pennsylvania Mississippi State, Mississippi Hinds Community College Landscape Management Technology Richland College Oklahoma State University Raymond, Mississippi Landscape Management Horticulture and Landscape Architecture Dallas, Texas Stillwater, Oklahoma Joliet Junior College Landscape Design and Management Spokane Community College Two-Year Schools Joliet, Illinois Landscape/Turf Technology Spokane, Washington Cincinnati State Tech and Illinois Central College Community College Horticulture Southwest Tennessee Community Landscape Horticulture East Peoria, Illinois College Cincinnati, Ohio Landscape and Turfgrass Management Memphis, Tennessee For more information about PLANET, call (800) 395-2522 or visit landcarenetwork.org.