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                                  The Green Industry

It’s about people, plants, business, and the environment.

Enjoy a rewarding career in:

          landscape design / build / installation
          interior plantscaping
          lawn care
          landscape maintenance
                              The Green Industry

The industry is experiencing tremendous growth and
needs more qualified people.

With that growth comes
diverse and very rewarding
career choices that use the
newest computer technology,
modern business and
human resource skills,
and the latest mechanized
industry equipment.

By definition, ―design/build‖ is a project method in which
the agency or owner holds a single contract with a single
entity for both the design and construction of a project.

It is a streamlined method
that allows the landscape
contractor and landscape
architect to work
harmoniously on the same
team in a design/build

However, design/build/installation in the green industry is
so much more!

Have you ever …

   relaxed in a park to the
   sound of falling water?

   vacationed at a
   tropical resort?

   visited with friends
   in a home garden?

Have you ever wondered who helped to create these
different spaces?
Computer Aid Design Technician
Landscape Laborer
Company Owner
Project Manager
Plant Purchaser                    Stone/Brick Mason
Horticulturist                    Landscape Designer
Salesperson                       Landscape Architect
Carpenter                         Production Manager
Arborist                       Landscape Crew Leader

A design/build team involves many people with various
talents and strengths.

They work together with one mission in mind …
to make the customer’s dream a reality!

If a member of a design/build team were to describe
―design/build,‖ that person just might use these words …

   People            Quality             Creativity
   Teamwork          Integrity           Artistry
   Partnership       Comprehension       Innovation
   Gratification     Professionalism     Imagination
   Relationships     Customer Service    Craftsmanship

How do you prepare yourself for a career in

Vocational Education           1–2 years
College Education              2–5 years

Other things to think about:
                    Technical Skills
                    Field Experience
                    Mathematical Skills
                    Communication Skills

What does the future hold for someone interested in a
career in the green industry?

There is a growing demand for creative people who have
the desire to strike a harmonious balance between man
and the built environment.

With increasing land development and the simultaneous
need to preserve our natural resources, several
environmental issues have arisen.

The green industry needs
people who are sensitive to
these major environmental
issues and people who have
a passion to create attractive
landscapes — parks, urban
plazas, zoos, campuses,
resorts, retail centers, and
residential communities.

             A career in design/build — designing and
             building the world’s landscapes to improve
             the quality of life while remaining conscious
             of the environmental needs of the future —
             is something to be proud of.

“Landscape design/build blends customer's desires with
the knowledge of design — an understanding of scale,
balance, texture, and proportion — to create aesthetically
pleasing compositions of various materials.
The result is artistic landscapes that seamlessly appear
as if they have always been there, and my gratification is
simply reflected in the smiles on my customers’ faces.”

                                  — Mark Polinko, CLP, ASLA
                                     ILT Vignocchi
                                Interior Plantscaping

By definition, interior plantscaping involves the design,
installation, and care of tropical plants in indoor settings.

   This part of the green
 industry is also known as

  ―interior landscaping‖
                             Interior Plantscaping

Interior plantscaping is everywhere —
just look around inside!

Notice the landscape in:

   hotels and
   residential homes.

   shopping malls
   and restaurants.

   building lobbies
   and corporate offices.
                              Interior Plantscaping

Interior plants enhance the beauty and mood of indoor
spaces. They can:

      add beauty and awe to a tropical resort for a
      sense of relaxation.

      decorate a mall during the holidays to invoke
      feelings of festivity.

      dress a building’s lobby to make it more inviting.
                               Interior Plantscaping

However, interior plants do so much more than the eye
can see — they clean the air that we breathe!

Plants purify air by exchanging fresh oxygen for stale
carbon dioxide.

Studies have shown that keeping plants at work and at
home help to reduce health problems and relieve stress.

Research also verifies that interior plants inspire worker
productivity, reduce distractions due to office noise, and
increase workplace satisfaction.
                               Interior Plantscaping

Who puts the plants there?

There are several career options within this sector of the
green industry:

Horticultural Technicians and Trainers
Supervisors and Managers
Delivery Crew Members
Business Owners
Interior Designers
Installation Crew Members
Greenhouse Crew Members
                               Interior Plantscaping

How do you prepare yourself for
a career in interior plantscaping?

Vocational Education            1–2 years
College Education               2–4 years

Other things to think about:
                    Technical Skills
                    Field Experience
                    Mathematical Skills
                    Communication Skills
                                 Interior Plantscaping

Interior plantscaping is a very customer-oriented

People often become
emotionally attached to the
plants in their work areas
and living spaces. Interior
plantscapers see themselves
as horticulturists, designers,
business managers,
scientists, psychologists,
doctors, and surrogate
―plant parents.‖
                            Interior Plantscaping

“Interior plantscapers do more than take care of
plants; we take care of people. We don’t just water
plants; we touch people’s lives.”

                         — Kathy Johnson Fediw, CLP, CLT
                           Johnson Fediw Associates
                           Training and Consulting
                                            Lawn Care

By definition, lawn care is the provision of lawn, tree, and
shrub care services to commercial, industrial,
governmental, and residential customers.

These services include
mowing, core-aeration,
seeding, landscape
maintenance, fertilization,
and ornamental shrub and
tree care. Lawn care
companies use Integrated
Pest Management (IPM)
practices, and many
customize services to
include organic programs.
                               Lawn Care

Anywhere that you see turf …
is a place for lawn care!

Look at:

    parks and sports

    commercial and
    residential properties.

    college campuses.
                                            Lawn Care

A well-maintained lawn increases a property’s
real estate market value, helps beautify the
neighborhood, and …

   produces oxygen — a 50’ x 50’ lawn produces enough
   oxygen for a family of four.

   has a cooling effect — eight healthy front lawns have
   the cooling effect of 70 tons of air conditioning, which
   is enough for 16 average homes.

   improves water quality — dense, healthy grass slows
   water runoff and removes contaminants so that fresh,
   filtered water returns to the underground water
                                         Lawn Care

In lawn care, you could have a career as a…

Tree and Shrub Care Technician
Lawn Care Technician
Sales Professional
Regional Manager
Branch Manager
Business Owner
                                          Lawn Care

While a degree in agriculture, business, or marketing is
helpful, no degree is required to work in lawn care. Many
small ―start-up‖ businesses are operated by enthusiastic,
energetic people who have a real desire to succeed!

With the right attitude and aptitude, you can educate
yourself through on-the-job training, at-home study
courses, and by working as a team player to maintain
quality work, excellent customer service, and good
                                           Lawn Care

Industry professionals believe that job opportunities in
lawn care will be plentiful in the future.

Expected growth in all types of construction —
office buildings, shopping malls, residential housing,
highways, and parks — will increase the demand for
qualified lawn care technicians.

In fact, demand for lawn care services is already growing,
and many employers currently find it difficult to attract
enough workers to fill all the openings! This demand will
generate a large number of job openings at the
supervisory and managerial level as well.
                                           Lawn Care

Owners of many buildings and facilities recognize the
importance of ―curb appeal‖ in attracting business and
maintaining the value of their properties. They are often
expected to use landscaping and lawn care services to
maintain and upgrade their properties.

Also, homeowners are taking an interest in their
backyards; many desire to make them more attractive
and comfortable for outdoor entertaining.

In addition, as the population ages, more elderly
homeowners will require lawn care services to help
maintain their yards.
                                       Lawn Care

“Homeowners understand that their lawns are
valuable investments. Recent reports from
realtors across the country cite a return on
investment of 15 to 20 percent.”

                            — Dan Foley, CLP
                               D. Foley Landscape, Inc.
                          Landscape Maintenance

By definition, landscape maintenance is a service that is
provided to customers upon the completion of a
landscaping project. This service allows those customers
to enjoy their landscapes to the fullest extent.

maintenance is
considered to be
the improvement
of (or adorning of)
a section of ground.
                          Landscape Maintenance

Maintenance involves various services, including:

   mowing, trimming, edging, liming,
   and fertilizing turfgrass areas.

   aerating and dethatching lawns.

   pruning and trimming
   trees and shrubs.

   mulching and fertilizing
   flower beds.

   preventing and treating/controlling
   weeds, insects, and diseases.
                              Landscape Maintenance

Where does landscape maintenance happen?
You can see the results of landscape maintenance at:

   theme parks, state and
   national parks, zoos,
   and sports fields.

   corporate campuses
   and residential estates.

   hotels, resorts, and
   shopping centers.
                      Landscape Maintenance

When you go on
your next vacation
or when you’re just
driving around,
look at the

Notice how
beautiful it is —
then you can really
appreciate a career
in landscape
                          Landscape Maintenance

In landscape maintenance,
you could build a career as a …

Company Owner
Account Manager
Property Manager
Sports Turf Manager
Landscape Technician
Plant Nursery Manager
                         Landscape Maintenance

To begin your career …

Start with basic experience through summer jobs, work-
study programs, internships, and industry-sponsored

Check out classes in chemistry,
physics, biology, and botany. You
may also need a background in
mathematics (especially plane and
solid geometry) and business math
(or basic accounting).
                          Landscape Maintenance

You have the opportunity to receive an education in
landscape maintenance at many colleges and

Pair your education with experience, and the
opportunities are endless.

Landscape maintenance is a growing part of the industry.
Because it is a service that everyone needs, landscape
maintenance offers a multitude of opportunities for those
who work in the green industry. The future in this
industry looks outstanding!
                       Landscape Maintenance

“Design/build representatives make the first
impression with a client, and a maintenance
representative develops and nurtures the ongoing
                              — Edward Furner
                                Mariani Landscape
                                The Green Industry

What does the future hold for a person interested in the
green industry?

Growth in the green industry is imminent because of …

      increased urbanization.
      government regulations of new developments.

      a shortage of natural resources.

      an increase in environmental issues.

      the preservation and restoration of
      environmentally sensitive sites.
              The Professional Landcare Network

The Professional Landcare Network (PLANET) is the
leading network of green industry professionals.

PLANET represents green industry service provider
companies and suppliers nationwide that specialize in
design/build/installation, interior plantscaping, lawn care,
and maintenance. These firms and their employees
represent more than 100,000 green industry

        (800) 395-2522
                The Professional Landcare Network

PLANET offers many helpful resources to people who are
interested in green industry careers.

To get started, attend our two largest educational and
networking events:

   The Green Industry Conference (GIC)
   and Green Industry Expo (GIE)
   — The premier educational event for green industry professionals

   Student Career Days
   — The ultimate employee-recruiting event of the year

 Learn more and register for these events at
                               PLANET Certification

Become certified through PLANET’s national certification
program. You could become a:
• Certified Landscape Professional (CLP).
• Certified Landscape Technician–Exterior (CLT–E).
• Certified Landscape Technician–Interior (CLT–I).
• Certified Ornamental Landscape Professional (COLP).
• Certified Turfgrass Professional (CTP).
• Certified Turfgrass Professional–Cool Season Lawns
                                   The Professional Landcare Network

 Or enroll in a PLANET accredited college or university.
Four-Year Schools                         Clackamas Community College              Milwaukee Area Technical College
                                          Horticulture                             Landscape Horticulture
Brigham Young University
                                          Oregon City, Oregon                      Mequon, Wisconsin
Landscape Management
Provo, Utah
                                          Columbus State Community College         Naugatuck Valley Community College
                                          Landscape Design/Build                   Horticulture
Brigham Young University – Idaho
                                          Columbus, Ohio                           Waterbury, Connecticut
Landscape Horticulture
Rexburg, Idaho
                                          Cuyahoga Community College               The Ohio State University –
                                          Plant Science and Landscape Technology   Agricultural Technical Institute
California Polytechnic State University
                                          Highland Hills, Ohio                     Landscape Contracting and Construction
Environmental Horticultural Science
                                                                                   Wooster, Ohio
San Luis Obispo, California
                                          Dakota County Technical College
                                          Landscape Horticulture                   Ozarks Technical Community College
Colorado State University
                                          Rosemount, Minnesota                     Turf and Landscape Management
Landscape Design and Contracting
                                                                                   Springfield, Missouri
Fort Collins, Colorado
                                          Fleur de Lis Institute
                                          Landscape Design and Construction        Pennsylvania College of Technology
Mississippi State University
                                          Tucson, Arizona                          Landscape/Nursery Technology
Landscape Contracting and Management
                                                                                   Williamsport, Pennsylvania
Mississippi State, Mississippi
                                          Hinds Community College
                                          Landscape Management Technology          Richland College
Oklahoma State University
                                          Raymond, Mississippi                     Landscape Management
Horticulture and Landscape Architecture
                                                                                   Dallas, Texas
Stillwater, Oklahoma
                                          Joliet Junior College
                                          Landscape Design and Management          Spokane Community College
Two-Year Schools                          Joliet, Illinois                         Landscape/Turf Technology
                                                                                   Spokane, Washington
Cincinnati State Tech and
                                          Illinois Central College
Community College
                                          Horticulture                             Southwest Tennessee Community
Landscape Horticulture
                                          East Peoria, Illinois                    College
Cincinnati, Ohio
                                                                                   Landscape and Turfgrass Management
                                                                                   Memphis, Tennessee
For more information about PLANET,
        call (800) 395-2522

             or visit