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					Beauty Challenge
 The


 of
                         and


       Presenting Academic
           Research Online

                 Edgar Huang, Ph.D.
                 ehuang@iupui.edu
                  School of Informatics
       Indiana University-Purdue University Indianapolis
                                                         Edgar Huang, Ph.D., School of Informatics, IUPUI, ehuang@iupui.edu

                                    Searching for an Ideal
                                    Streaming Technology



      • By June 2006, U.S. home broadband adoption had
        reached 60%.
      • High-speed Internet-connected households are expected
        to grow from 194 million in 2005 to 413 million by 2010.




The Beauty and Challenge of Presenting Academic Research Online                             http://www.iupui.edu/~nmstream
                                                         Edgar Huang, Ph.D., School of Informatics, IUPUI, ehuang@iupui.edu

                                    Searching for an Ideal
                                    Streaming Technology



      • A 2005 study by AccuStream iMedia Research shows
        that the consumption of streaming videos is positively
        correlated to whether the consumer has a broadband
        connection.
      • Content aggregators, including portals like AOL, Google,
        Yahoo, and MSN, and providers like Apple, are in the
        early stages of providing video services. They are slowly
        defining the future of television online.




The Beauty and Challenge of Presenting Academic Research Online                             http://www.iupui.edu/~nmstream
                                                         Edgar Huang, Ph.D., School of Informatics, IUPUI, ehuang@iupui.edu

                                    Searching for an Ideal
                                    Streaming Technology



      • Streaming technologies drive the development of online video.
      • Watching streaming videos these days, however, is not as easy as
        watching TV because there are too many incompatible standards.
      • A study on streaming video production and viewing experience is
        needed to investigate the issues like
               Accessibility,
               image quality,
               encoding efficiency,
               bandwidth detecting efficiency and
               cost of setting up streaming.
      • Why is this project important?




The Beauty and Challenge of Presenting Academic Research Online                             http://www.iupui.edu/~nmstream
                                                         Edgar Huang, Ph.D., School of Informatics, IUPUI, ehuang@iupui.edu

                                    Searching for an Ideal
                                    Streaming Technology



      • In mid-2006, my colleague and student Clifford
        Marsiglio worked with me on this project.
      • I am a trained researcher, and Clif, a manager of
        the IUPUI Testing Center, is an online testing
        expert.
      • We did our literature search and review, tested
        out our two on-demand videos, one 10-min long
        and the other 30-sec long, encoded with five
        technologies, Flash, QuickTime, Real, VX30,
        and Windows Media.

The Beauty and Challenge of Presenting Academic Research Online                             http://www.iupui.edu/~nmstream
                                                         Edgar Huang, Ph.D., School of Informatics, IUPUI, ehuang@iupui.edu

                                    Searching for an Ideal
                                    Streaming Technology



      • We posted our test survey online and debugged it in our
        two-week pretest. Then we invited new media experts all
        around the country via the NMC Listserv, AEJMC
        VisCom Listserv, VideoHelp.com Forums, and some
        other venues to test the videos.
      • This is a test placed in the real world and based on a
        non-systematic random sample.
      • I conducted descriptive statistical analysis on the data
        collected by Clif. Based on the ranking scores each
        streaming technology received for each individual factor,
        an averaged performance ranking score is assigned to
        each technology.

The Beauty and Challenge of Presenting Academic Research Online                             http://www.iupui.edu/~nmstream
                                                         Edgar Huang, Ph.D., School of Informatics, IUPUI, ehuang@iupui.edu

                                    Searching for an Ideal
                                    Streaming Technology



      • At the New Media Consortium 2006 Summer
        Conference in Cleveland, OH, we presented a poster on
        this study, and the poster won a Judges’ Choice Award.
      • For some authors, this is not a bad ending to say the
        least, and earning an award might be the end of the
        project.
      • For folks at the NMC, they thought differently. In order
        for more people to see the posters, they posted all the
        posters in Second Life (SL) and convened a mini-
        conference there. Today, our poster is still located on the
        NMC Campus in SL.


The Beauty and Challenge of Presenting Academic Research Online                             http://www.iupui.edu/~nmstream
                                                         Edgar Huang, Ph.D., School of Informatics, IUPUI, ehuang@iupui.edu

                                    Searching for an Ideal
                                    Streaming Technology



      • For Clif and me, we decided that this study deserves an
        even bigger audience who are interested in this topic
        and may very well benefit from our study.
      • For the next two months, we expanded the writing and
        constructed a Web site for the study.
      • Today, this study can be found at
        http://www.iupui.edu/~nmstream.




The Beauty and Challenge of Presenting Academic Research Online                             http://www.iupui.edu/~nmstream
                                                         Edgar Huang, Ph.D., School of Informatics, IUPUI, ehuang@iupui.edu

                                    Searching for an Ideal
                                    Streaming Technology



      • So far, the site has attracted the interests of
        professionals and scholars from all around the world.
      • Several blogs mentioned and discussed the site.
      • I received quite enquiry emails regarding the study.
      • Duke University’s IT department linked their site to our
        study.




The Beauty and Challenge of Presenting Academic Research Online                             http://www.iupui.edu/~nmstream
                                                         Edgar Huang, Ph.D., School of Informatics, IUPUI, ehuang@iupui.edu




The Beauty and Challenge of Presenting Academic Research Online                             http://www.iupui.edu/~nmstream
                                                         Edgar Huang, Ph.D., School of Informatics, IUPUI, ehuang@iupui.edu




The Beauty and Challenge of Presenting Academic Research Online                             http://www.iupui.edu/~nmstream
                                                         Edgar Huang, Ph.D., School of Informatics, IUPUI, ehuang@iupui.edu




The Beauty and Challenge of Presenting Academic Research Online                             http://www.iupui.edu/~nmstream
                                                         Edgar Huang, Ph.D., School of Informatics, IUPUI, ehuang@iupui.edu


                  The beauty of Self-publishing


      • The readers have quick and easy access.
      • The author gets a much bigger audience.
      • Research projects on practical issues, which are
        normally not considered by academic journals but
        needed by professionals, are a good fit for online
        publishing.
      • Any mistakes in a study can be corrected and new
        information can be updated quickly and easily. Wiki can
        be a good helper.
      • Multimedia features can be incorporated into the
        presentation, which is impossible for print publications.


The Beauty and Challenge of Presenting Academic Research Online                             http://www.iupui.edu/~nmstream
                                                         Edgar Huang, Ph.D., School of Informatics, IUPUI, ehuang@iupui.edu

           Models of Academic Online Self-publishing
                             University-sponsored repository



      • Online self-publishing is picking its momentum.
      • arXiv.org is an online repository sponsored by
        Cornell University Library provides open access
        to 391,851 e-prints in Physics, Mathematics,
        Computer Science and Quantitative Biology.
      • Faculty from all around the world can submit
        their works to the repository.




The Beauty and Challenge of Presenting Academic Research Online                             http://www.iupui.edu/~nmstream
                                                         Edgar Huang, Ph.D., School of Informatics, IUPUI, ehuang@iupui.edu

           Models of Academic Online Self-publishing
                   Public library-sponsored fee-based journal



      • This month, the San Francisco-based non-profit
        Public Library of Science will launch its first open
        peer-reviewed journal called PLoS ONE,
        focusing on science and medicine.
      • Like its sister journals, such as PLoS Biology,
        PLoS Medicine, and PLoS Clinical Trials, PLoS
        ONE will make research articles available for
        free online by charging authors to publish.
      • How much? $750/piece for now, but soon to be
        $1,250/piece.

The Beauty and Challenge of Presenting Academic Research Online                             http://www.iupui.edu/~nmstream
                                                         Edgar Huang, Ph.D., School of Informatics, IUPUI, ehuang@iupui.edu

           Models of Academic Online Self-publishing
                   Public library-sponsored fee-based journal



      • Unlike articles in other PLoS journals that
        undergo rigorous peer review, manuscripts in
        PLoS ONE are to be posted for the world to
        dissect after an editor gives them just a cursory
        look.
      • “It’s too early to tell how useful this open airing
        will be.”




The Beauty and Challenge of Presenting Academic Research Online                             http://www.iupui.edu/~nmstream
                                                         Edgar Huang, Ph.D., School of Informatics, IUPUI, ehuang@iupui.edu

           Models of Academic Online Self-publishing
              Public library-sponsored non-fee-based journal



      • Another open peer-reviewed journal, Philica,
        launched in early 2006 allows authors to upload
        their research at no cost and without any peer
        review.




The Beauty and Challenge of Presenting Academic Research Online                             http://www.iupui.edu/~nmstream
                                                         Edgar Huang, Ph.D., School of Informatics, IUPUI, ehuang@iupui.edu


           The Challenges of Self-publishing


      • Are such journals creating junk science?
      • How will self-paid publications be respected by
        tenure and promotion committees in
        universities?
      • Wouldn’t a publisher publish it if it were worth
        publishing?




The Beauty and Challenge of Presenting Academic Research Online                             http://www.iupui.edu/~nmstream
                                                         Edgar Huang, Ph.D., School of Informatics, IUPUI, ehuang@iupui.edu


                            Two successful cases


      1. In 2002, the reclusive Russian mathematician
         Grigori Perelman created a buzz when he
         bypassed the peer-review system and posted a
         landmark paper to the online repository, arXiv.
         Perelman later won the Fields Medal this year
         for his contribution to the Poincare conjecture,
         one of mathematics' oldest and puzzling
         problems.



The Beauty and Challenge of Presenting Academic Research Online                             http://www.iupui.edu/~nmstream
                                                         Edgar Huang, Ph.D., School of Informatics, IUPUI, ehuang@iupui.edu


                            Two successful cases


      2. Edward Tufte’s self-published books
             Beautiful Evidence (2006)
             The Visual Display of Quantitative Information
              (2001)
             Visual Explanations: Images and Quantities,
              Evidence and Narrative (1997)
             Envisioning Information (1990)
             are all widely used in high education.



The Beauty and Challenge of Presenting Academic Research Online                             http://www.iupui.edu/~nmstream
                                                         Edgar Huang, Ph.D., School of Informatics, IUPUI, ehuang@iupui.edu


                   Lessons from the two cases


      • The success of self-publishing online or off-line largely
        depends on who you are and how much new
        contribution you have offered to the scientific or creative
        conversations.
      • Since no or little peer-review process is involved in
        online self-publishing, credibility of the author is
        important. Such credibility can be confirmed by a brief
        academic credential of the author.
      • To show the new contribution of the study, which is
        usually revealed by the peer-review process, don’t be
        shy to post any critical feedback by the academic
        community and/or industrial community as an alternative
        of peer-reviews.
The Beauty and Challenge of Presenting Academic Research Online                             http://www.iupui.edu/~nmstream
                                                         Edgar Huang, Ph.D., School of Informatics, IUPUI, ehuang@iupui.edu




                          Thank you!
                            Dr. Edgar Huang
                           ehuang@iupui.edu


The Beauty and Challenge of Presenting Academic Research Online                             http://www.iupui.edu/~nmstream

				
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