Fashion and Beauty Communications Milestone The Fashion and Beauty Communications sequence is a new course of study for Newhouse and Visual and Performing Arts’ Fashion Design majors at Syracuse University, offering them a series of courses from both schools that explore fashion and beauty as communication. To that end, this new milestone covers the history of fashion; contemporary fashion as it relates to popular culture; beauty and diversity in fashion media; visual communications theory and practice; fashion advertising and promotion; fashion photography; beauty and fashion journalism; and a variety of electronic-media courses. Students will also gain professional experience through a choice of lecture series, benchmark trips, practicums, internships and study-abroad programs. We believe that this collaboration between these two professional Schools provides a unique and important educational opportunity for students. As majors in their respective programs they become either mass media or fashion-design specialists. What this milestone offers students is a common “thematic area of interest” -- Fashion and Beauty Communications – that allows them to apply what they have learned in mass communications or fashion design to yet another field of study. This new three-year concentration lets students use their required electives efficiently, such that they take a collection of VPA and Newhouse courses that gives them expertise in another subject. Students who choose to pursue the Fashion and Beauty Communications Milestone will ultimately graduate with not only a major and a minor, but also a milestone distinction in Fashion and Beauty Communications. Goals of the Specialty 1. One of the major objectives of this milestone is to offer students a cross- disciplinary concentration of study that will be rigorous in its exploration of fashion and beauty communications. Syracuse University is uniquely qualified to deliver this specialized concentration of study given the national reputations of the Newhouse School and the Visual and Performing Arts’ Fashion Design program. 2. Another primary goal of this concentration is to recognize the tremendous cultural force of fashion in mass communications. The Curriculum Students Take: YEAR ONE: 1. In the first year of study, sophomores enroll in the three courses listed below: Theoretical Foundation of Fashion & Beauty Communication Fall Semester -- History of Fashion Design (FAS 335) -- Beauty and Diversity in Fashion Media (COM 300) Spring Semester – Visual Thinking (FAS 147) 2 YEAR TWO: 2. In their junior year, students take two more courses that offered by the Newhouse School. They can choose from the following courses: Conceptualization and Realization of Fashion & Beauty Communication Fall Semester – Beauty & Fashion Journalism (MAG 500) -- Fashion Advertising and Promotion (ADV 526) -- Producing the Fashion Video (TRF 510) (1 credit hour) -- Interactive Fashion Communications (GRA 500) (1 credit hour) -- Photography for Newspaper & Magazine (PHO 555) (Prerequisite for Fashion Photography course offered in London) Spring Semester – Fashion Portraiture (PHO 530) -- Staging and Directing the Fashion Show (TRF 510) (1credit hour) -- Selected Topics: Producing Cross-Platform Messages for Fashion and Beauty audiences (COM 500) (This is a project-driven course that will focus on conceptualizing and producing a converged fashion- communications media product by collaborating with a variety of Newhouse departments and VPA. 3. In the senior year, students gain professional experience by taking one of the following: Professional and Public-Service Application of Fashion & Beauty Theory and Concepts Fall Semester – Fashion Communications Immersion Experience Field trips Benchmark trips Spring Semester – SU Fashion Show Practicum Publicity Practicum Production Practicum Journalism Practicum 3 Senior Year Continued Summer Session I or II Internship Study abroad: – “Fashion Photography” at SU’s London Program taught by Dr. Larry Mason -- Six-week fashion course taught in Paris by Prof. Karen Bakke. Spring & Fall Semester “Public Communications for the Public Good” Service Project -- “Fashion Brigade” -- a public-service outreach (Scholarship in Action) that organizes students into “media literacy” groups who go out to area schools to teach young people about the Fashion & Beauty industry’s effect on society. This public-service option will allow SU students to take leadership roles in developing media-literacy programs that will teach public-school students about critical issues related to Fashion & Beauty communications, such as consumerism, ideal body imagery and eating disorders.