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					    Where are you going, beauty?




                                           www.cosmoprof-asia.com
THE WORLD OF BEAUTY MEETS AT
COSMOPROF ASIA 2010
NOVEMBER, 10TH-12TH
HONg KONg CONVENTION & EXHIBITION CENTRE




                                            Photo: Enrico Labriola/Auraphoto.it
Highlights 2009
• 1,412 Exhibitors from 39 countries and regions
  (+ 4.05 % over 2008)
• 52,000 sqm Gross Exhibition Area
  (+ 3.38 % over 2008)
• 41,062 Visitors (+ 4 % over 2008)
• 18 Country & Group Pavilions: Australia,
  Mainland China, France, Germany, Hong Kong,
  Israel, Italy, Japan, Korea, Poland, Singapore,
  South Africa, Spain, Switzerland, Taiwan,
  Thailand, UK and USA
• International Buyer Delegations: 3 major
  delegations from strategic growing countries such
  as Mainland China, India and Russia introduced
  each market’s development and distribution
  channel.
• Press: 176 journalists representing 122 media
  attended the 2009 edition.

Cosmoprof Asia will celebrate its 15th anniversary
on 10th-12th November 2010, with many new
initiatives for all the different sectors represented
on the show floor. From nail to hair companies,
beauty salon and retail exhibitors will have new
opportunities to enhance their image and brand
awareness by participating in Cosmoprof Asia, the
most important forum in the Asia Pacific region
for the world of beauty.
TOP TEN
Overseas buyers in 2009
Mainland China, Taiwan, Korea, Thailand, Australia, Japan, Malaysia,
Singapore, the Philippines and USA

EXHIBITORS BREakDOwN By PRODuCT SECTOR
Packaging, machinery, raw materials, private labels
and contract manufacturing                                             29%
Perfumery, cosmetics & toiletries                                      28%
Professional beauty salon, spa and nail products and equipment         26%
Hair products and equipment                                            14%
Natural health                                                          3%


SECTOR Of INTEREST DEClaRED By BuyERS
Perfumery and cosmetics                                                37%
Beauty salon and spa products, tools and equipment                     14%
Packaging and machinery                                                14%
Hair products, equipment and salon furnishings                          9%
Gifts and promotional items                                             7%
Health products                                                         7%
Nail products                                                           6%
Raw materials                                                           4%
Sanitary products                                                       2%


BuyERS BREakDOwN By PROfESSION
Manufacturers                                                          34%
Beauty salons                                                          27%
Wholesalers / Distributors / Agents                                    23%
Retailers                                                              12%
Hair salons                                                             4%
a glittering showcase of the latest products within the cosmetics,
toiletries, fragrances, beauty products and accessories industries from
all around the world. This sector also features a selected choice of
unique products from the national pavilions, including australia,
france, Germany, Israel, Italy, Japan, korea, South africa, Spain,
Switzerland, Thailand, uk and uSa.

More than 4,000 top buyers from Asian retail distribution visited the
2009 fair, including:
• a.S. watson         • DfS Group
• alliance Boots      • lane Crawford
• Bonjour             • Mannings
• City Super          • Sa Sa
• Coles Group         • Sephora
• Cre-Esprit          • yata Department Store
The natural health and nutrition industry is growing exponentially as
people look for better ways to stay healthy and look great.

To help respond to the industry fast-growing demand for natural
health products, as well as the growing needs of our visitors (whose
interest for this sector increased from 3.09% of 2008 to 7% in 2009),
Cosmoprof Asia will once again present the Natural Health sector:
a fully-dedicated environment showcasing natural health products,
health food and beverages, dietary supplements and multiple therapies
for healthy body and soul.
The finest selection of the worldwide suppliers for the cosmetic
business, including raw and semi-processed material providers,
contract manufacturers, private label manufacturers, packaging
suppliers, package designers, paperboard suppliers and POP display
manufacturers, will gather at Cosmoprof Asia 2010, to launch their
novelties together with new technologies as a special preview for the
Asian market.




Moreover pursuing the successful tradition of BOD dinners
organised in different cities of the world, such as Paris, Bologna and
Hong Kong, Cosmoprof Asia 2010 will offer once again this unique
networking opportunity to the international key players of the
Packaging and Suppliers sector in Hong Kong.

The International BOD, Packaging & full Service “Business or
Dinner” represents a Cosmoprof exclusive élite event conceived to
foster a high-end worldwide networking among VIP members of the
top beauty industry community.
as the most recognised asian b2b platform for beauty
professionals, every year Cosmoprof asia attracts international
leaders of the global beauty industry.

Not only all the most important executives of the Beauty Salon
Products & Equipment, but also Spa and Wellness professionals
attend the show year after year.

Cosmoprof asia Spa Conference 2009, developed with AsiaSpa
Magazine, was an outstanding education initiative featuring thought
leaders of the Spa industry to share their know-how and visions on
the Spa world with the delegates. They include: Jomar Fleras, owner
of the Sanctuario Spa (the Philippines), Andrew Gibson, Group
Director of Spa, Mandarin Oriental Hotel Group (Hong Kong), Susan
Jamieson, Founder & Managing Director of Holistic Central (Hong
Kong), Jacqueline Le Sueur, owner of Creative Health & Training Pte
Ltd (Singapore), and Melinda Yon, Managing Director of 360 Spa
Solutions Ltd (Malaysia).

Cosmoprof Asia, considering the growing interest that the nail world
has been gaining in the past years, will devote extra attention to nail
trends and innovations: new colors, new techniques, new styles of nail
art will be unveiled in the 2010 show. A perfect stage for presentation
to the Asian Cosmetic market!
Join the Hair sector and all the key players of the hair industry:
professional haircare, hair colour, styling products, accessories, tools,
equipment, salon furnishings and more are on display in the most
international showcase devoted to buyers and professionals of the
hair world. Don’t miss the spectacular Hair Shows that Cosmoprof
Asia will present for its 15th anniversary.

Cosmoprof Asia Hair Theatre will be located in the Hong Kong
Convention & Exhibition Centre with a seating capacity of more than
600 audience. With morning and afternoon sessions, for the first two
days of the show, top hair companies will have the opportunity to
stage their own show and present innovative ideas and styles.

Thousands of qualified visitors from the global hair salon business
will be contacted monthly through a targeted advertising campaign,
featuring the hair shows calendar and hot news, at influential trade
journals including Preppy China and Japan, Coiffure China, the
Estetica Network, Salon International and h4ufme Journal.
In order to maximise the visitor presence at the
show, an intensive and targeted marketing activity
will be undertaken to attract high-quality audience
of beauty and health industry professionals to
Cosmoprof Asia 2010.
1. Direct Mail: Approximately 200,000 invitations
   will be distributed to industry professionals using
   Cosmoprof Asia global database, including past
   visitors, interested visitors, and to exhibitors for
   distribution to their customers.
2. Badge Mail: Over 32,000 personalised badges
   will be sent to pre-registered visitors and to
   Cosmoprof Asia 2009 visitors.
3. Email Marketing: E-news will be blasted to
   nearly 100,000 qualified contacts within the
   Cosmoprof Asia 14-year old database by means
   of general newsletter, pre-registration reminders,
   events updates and seminars enrolment.
4. E-Invitation: A customised e-Invitation will
   be available for all exhibitors to invite their
   customers to visit the show.
5. advertising & Editorial Support: A global
   advertising campaign will be carried out
   throughout the year combining trade magazines,
   online, newspapers and outdoor advertising.
6. Official Website Promotion:
   The fair website www.cosmoprof-asia.com and
   cross promotion at the other Cosmoprof event
   websites.
7. web Based Social Networks
Cosmoprof asia       was promoted throughout the year with the
ongoing support from international trade media.

Editorial coverage of Cosmoprof asia 2009, reporting
individual exhibitors, products and special events, was secured in all
major industry trade journals, such as Cosmetics Observer, Happi
China, Preppy, Export Magazine, asiaSpa, Estetica China, Estetica
Italia and Estetica world, and many more.
Cosmoprof Asia 2010 will once again offer a large
variety of events and seminars, dedicated to all the
different market sectors represented on the show
floor: new and traditional ways of focusing on
specific themes to help the exhibitors in their
businesses. Within the many events, here are some
highlights:

• 15th anniversary award: to celebrate the long
  and successful history of Cosmoprof Asia, the
  organiser will present special honor to acknowledge
  the long lasting partnerships with those exhibitors
  who attended the show every year

• International Buyers Programme: for the 2010
  edition, the delegations from strategic growing
  countries will be selected within Mainland China,
  Japan, Vietnam, Russia and Turkey. The invited
  buyers will introduce each market’s development
  and distribution channel through match-making
  meeting with a selection of exhibitors of the
  show to decide on the intended purchase and co-
  operation.
CONTACT US TO LEARN MORE!

AUSTRALIA                                          MAINLAND CHINA
Ms Rebecca Hsu / Ms Sally Lam (Natural Health      Ms Maggie Ou
sector only)                                       UBM China (Guangzhou) Co Ltd
Australian Trade Commission                        Tel: +86-20 8666 0158
Tel: +852-2588 5320                                Fax: +86-20 8667 2235 / 8667 7120
Fax: +852-2827 4145                                E-mail: info-china@ubm.com
E-mail: rebecca.hsu@austrade.gov.au /
        sally.lam@austrade.gov.au                  PAKISTAN
                                                   Mr K.M.A. Mabud
HONG KONG SAR & REST OF ASIA
                                                   Excellent Services
Ms Alice Suen / Ms Camme Cheng
UBM Asia Ltd                                       Tel: +92-21 531 2651 / 531 2650
Tel: +852-2827 6211                                Fax: +92-21 588 7316
Fax: +852-3749 7345 / 3749 7310                    E-mail: excellents@cyber.net.pk
E-mail: cosmasia-hk@ubm.com
                                                   SINGAPORE AND MALAYSIA
INDONESIA                                          Mr William Yeo
Ms Maria Lioe                                      Globewerks International Pte Ltd
Excomindo Media                                    Tel: +65-3125 2075
Tel: +62-21 7060 8638                              Fax: +65-6234 1089
Fax: +62-21 5830 1097                              E-mail: cosmoprof@globewerks.com
E-mail: maria@excomindo.com
                                                   TAIWAN
JAPAN                                              Ms Sabine Liu
Ms Saki Shimauchi                                  UBM Asia Ltd - Taiwan Branch
UBM Japan Co Ltd
                                                   Tel: +886-2 2738 3898 / 2738 5598
Tel: +81-3 5296 1020
                                                   Fax: +886-2 2738 4886
Fax: +81-3 5296 1018
E-mail: beauty-jp@ubm.com                          E-mail: info-tw@ubm.com

KOREA                                              THAILAND
Ms Seonjeong Seo                                   Ms Anuchana Vichvech / Ms Ramol Urairat
UBM Korea Corporation                              UBM Asia (Thailand) Co., Ltd
Tel: +82-2 2209 5885                               Tel: +662-642 6911 8
Fax: +82-2 432 5885                                Fax: +662-642 6919 20
E-mail: sue.seo@ubm.com                            E-mail: anna.v@ubm.com / ramol.u@ubm.com




Organiser - Cosmoprof Asia Ltd
Marketing and Promotion: SoGeCos s.p.a. - milan - italy - ph. +39.02.796.420 - fax +39.02.795.036 - sogecos@cosmoprof.com
Sales Office Asia Pacific: UBM Asia Ltd - hong kong - ph. +852.2827.6211 - fax +852.3749.7345 - cosmasia-hk@ubm.com
Sales Office Europe, The Americas, Africa and Middle East: Fairsystem International Exhibition Services s.p.a. - bologna - italy - ph. + 39.051.282.848 - fax +39.051.282.895-896 - fairsystem@fairsystem.it

				
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