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					Title:
Fighting Spam!

Word Count:
354

Summary:
It's been nearly a decade since spammers and their enemies begun evolving
competitively. As with the classic cheetah/gazelle model originally
formulated by Darwin, each time one group becomes a little faster or more
agile, its adversaries develop traits for outwitting and outrunning it.

In addition to wasting people's time with unwanted e-mail, spam also eats
up a lot of network bandwidth. Consequently, there are many
organizations, as well as individuals, who have taken i...


Keywords:
spam,spam blocker,spams,spams blocker,email
spam,spamming,internet,spamming mails,email,emails,


Article Body:
It's been nearly a decade since spammers and their enemies begun evolving
competitively. As with the classic cheetah/gazelle model originally
formulated by Darwin, each time one group becomes a little faster or more
agile, its adversaries develop traits for outwitting and outrunning it.

In addition to wasting people's time with unwanted e-mail, spam also eats
up a lot of network bandwidth. Consequently, there are many
organizations, as well as individuals, who have taken it upon themselves
to fight spam with a variety of techniques. But because the Internet is
public, there is really little that can be done to prevent spam, just as
it is impossible to prevent junk mail.

Nobody wants it or ever asks for it. No one ever eats it; it is the first
item to be pushed to the side when eating the entree. Sometimes it is
actually tasty, like 1% of junk mail that is really useful to some
people.

The number of unsolicted commercial electronic messages received by the
average American in 2001 was 571, according to Jupiter Media Metrix. By
2006, Jupiter says, that number will increase to 1,400, with more than
206 billion spam messages going out over the course of the year. While
these numbers are notoriously difficult to calculate, every survey and
ISP record points to dramatic increases in spam, sometimes as much as 300
percent year over year. One reliable indicator of the problem's magnitude
is the size of the anti-spam effort. The range of tools available to
ISPs, enterprises and consumers in the fight against spam grew
considerably during the Web bubble. Simultaneously, heavyweight Web
marketers and interactive ad players have been scrambling to distinguish
their services from the bad guys, as well as to counteract growing calls
for government controls on digital marketing.
In one of the biggest such moves, the Direct Marketing Association (DMA),
through its subsidiary, the Association of Interactive Marketing (AIM),
has released online commercial solicitation guidelines in an effort to
promote high ethical standards among marketers. The rules require that
members let e-mail recipients know how they can refuse future mailings
and allow consumers to prevent the sale or rental of their addresses

				
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posted:3/22/2010
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