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LEADERSHIP
STYLES
OF SUCCESSFUL
WOMEN
ENTREPRENEURS
• November 13, 2009 (Friday)
• 9 am – 5 pm • Novotel Clarke Quay
ENTREPRENEURSHIP
LEADERSHIP Keynote Speaker
• Dr Rosemary Tan
CEO, Veredus Laboratories Pte Ltd
Register before Speakers
October 23, 2009
• Jocelyn Chng
to enjoy Managing Director, Sin Hwa Dee Foodstuff Industries Pte Ltd
Early Bird Discounts
Turn to page 4 for more details. • Valerie Tan
Register today at Terms and conditions apply. CEO, Pinnacle International Pte Ltd
• Mrs Fong Loo Fern
www.sim.edu.sg/wef09.html Managing Director, CYC The Custom Shop Pte Ltd
• Annie Gan
Managing Director, Jian Huang Construction Pte Ltd
• Susan Chong
Founder, Greenpac (S) Pte Ltd
www.sim.edu.sg/pd
Women Entrepreneurship Forum 2009
Leadership Styles of Successful Women Entrepreneurs
About the Event Programme
This forum is a full-day event targeted at people from all walks of life,
coming together to learn about the challenges facing women entrepreneurs 8.00am – 9.00am Registration & Networking
today and how they face adversity and yet continue to thrive in the current 9.00am – 9.10am Welcome Message
weak economy. These women have made it not by luck or good fortune. Mr Ronald Tan
They overcome many tremendous odds in their lives. They are just ordinary Executive Director
people but armed with courage and a “never say die” attitude to want to SIM
succeed in their chosen path.
9.10am – 9.40am Keynote Speech
Dr Rosemary Tan
It strives to discuss business issues and hope to bring tremendous value CEO
to people who want to explore the entrepreneurial path; those who want Veredus Laboratories Pte Ltd
to find a breakthrough in their career plateau and for those who want to
continue to hone their business acumen. Even those who are not keen 9.40am – 9.45am Presentation of Tokens of Appreciation to
in entrepreneurship, the forum will allow them to learn and gain insights Forum Speakers
on leadership styles, and management know-how. In this ever-changing
world, time tested values such as hard work and perseverance would 9.50am – 10.40am Track 1 – Turning Adversity Into Strength
always triumph against adversity. This forum would help to fulfil this aim Ms Jocelyn Chng
as we embark on our journey of life long learning. Managing Director
Sin Hwa Dee Foodstuff Industries Pte Ltd
Key Takeaways 10.40am – 11.00am
11.00am – 12.00pm
Tea/Coffee Break
Track 2 – So You Want To Be An Entrepreneur?
Discover and gain insights into the different leadership practices, Ms Valerie Tan
management styles, negotiation skills, and also the motivation behind the CEO
successes of these women entrepreneurs. Pinnacle International Pte Ltd
• Was it a need for achievement, affiliation, autonomy, sense 12.00pm – 1.30pm Networking Lunch
of obligation or duty or even something more? 1.30pm – 2.30pm Track 3 – Risk-Taking: Reinventing The Business
Model?
• Does educational attainment have any impact on carving the Mrs Fong Loo Fern
entrepreneurial career? Is their having higher adversity Managing Director
quotient and emotional quotient more critical in their CYC The Custom Shop Pte Ltd
success stories than Intelligence Quotient?
2.30pm – 3.30pm Track 4 – Success Through Seizing Opportunites
• Can women entrepreneurs still have work-life balance? In An Ever-Changing World
Can they play multiple roles effectively? Ms Annie Gan
Managing Director
• Does personality or family background have any influence on Jian Huang Construction Pte Ltd
taking this route? Is it Nature or Nurture that make them
successful? 3.30pm – 4.00pm Tea/Coffee Break
• Find out the characteristics and attributes of women 4.00pm – 5.00pm Panel Discussion – Characteristics of An
entrepreneurs – how they play up their strengths in Entrepreneur
business successes. Ms Jocelyn Chng
Ms Valerie Tan
Who Should Attend Mrs Fong Loo Fern
Ms Annie Gan
• Aspiring Entrepreneurs Ms Susan Chong
• Fresh Graduates
• Executives The End
• Managers
• Directors
Note : The above schedule and list of speakers are correct at the time of
publication. Other qualified speakers are being approached and this may
PLUS those who want to: result in changes.
• Explore the entrepreneurial path
• Find a breakthrough in their career plateau
• Continue to hone their business acumen
• Just simply to learn and understand and be inspired by
real life stories
13 November 2009 (Friday)
9 am – 5 pm • Novotel Clarke Quay
Our Speakers
Ms. Jocelyn Chng
Managing Director, Sin Hwa Dee Foodstuff Industries Pte Ltd
Speech — Turning Adversity Into Strength
Ms Jocelyn Chng, NUS Winner of Best Entrepreneur, Arts & SDE of year 2005, is the main driving force behind Sin Hwa Dee, the
manufacturer of Chng Kee’s sauces, which are sold in over 30 countries. She took over the family business at the age of 21 when
her father passed away. Jocelyn was awarded the MontBlanc Businesswoman Award in 2003. She was also nominated for Young
Chinese Entrepreneur Award 2002. In the same year, she headed the marketing team to participate in Singapore Promising Brand
Award 2002, the first brand award organised by ASME for small and medium-sized companies, which CHNG Kee’s has won Most
Distinctive Brand (Product Category). In 2001, she won the Women Entrepreneur of the Year. Being community-minded and a
charismatic person, Jocelyn has given numerous talks and volunteered services at schools, associations and societies.
Ms. Valerie Tan
CEO, Pinnacle International Pte Ltd
Speech — So You Want To Be An Entrepreneur?
Valerie Tan, 35, is a woman with a vision and passion for her business. In 1996, she co-founded Pinnacle Motors together with
her husband, Mr Larry Teo, now the Executive Chairman of Pinnacle International. As the Chief Executive Officer of Pinnacle
International, she envisions Pinnacle International as a leading global brand. Valerie Tan attributes her entrepreneurial fortitude
to her dynamic and energetic personality. Her excellent business acumen, well honed in service quality, has helped her to
succeed in the challenging automobile industry. To acknowledge their service and business excellence, Pinnacle International
was awarded the Singapore Quality Class award in June 2008 and most recently, came in 6th position in the Enterprise 50
Award for its entrepreneurial business excellence. Valerie Tan was also honoured with being one of two women voted into the
top 17 entrepreneurs for The Entrepreneurs of The Year Award 2008 – A Rotary-ASME Award.
Mrs. Fong Loo Fern
Managing Director, CYC The Custom Shop Pte Ltd
Speech — Risk-Taking: Reinventing The Business Model?
Fong Loo Fern is no newcomer to the retail business. She started out helping in the family business that was founded by
her grandfather in 1935 when she was only 12 years old. After graduating with an Accountancy Degree, Loo Fern continued
to work in the family business for seven years as Administrative Manager before leaving CYC to work in the Commerce
Department of the US Embassy. In 1992 when CYC was in a crisis, Loo Fern returned as its Managing Director and turned the
business around. She has not looked back since.
Ms. Annie Gan
Managing Director, Jian Huang Construction Pte Ltd
Speech — Success Through Seizing Opportunities In An Ever-Changing World
It took Ms Annie Gan a leap of faith to strike out on her own when her business partner left the company in 1996. She was
26 years old then and armed with only a diploma in computer studies. Trained as a quantity surveyor in her previous job
at a construction company, Annie’s fast learning skills put her on top of the game. She attributed Jian Huang Construction’s
successes to a strong foundation of good service, quality work, competitive pricing, worksite safety and as a one-stop provider
of design and build services. She was awarded the Top Enterprise 50 awards for 2006 and 2007 awarded by Spring Singapore.
She was also the finalist for the Ernst and Young Entrepreneur of the Year 2007 award. She won the ASME (Association of Small
and Medium size enterprise) Top Entrepreneur awards in 2007.
About SIM Professional Development
The Singapore Institute of Management (SIM Group) is the largest and most comprehensive
solutions provider of higher education and professional training in Singapore. It was founded in
1964 as a membership society under the Economic Development Board and today, boasts over
27,000 corporate and individual members. As a membership society, SIM serves as an important
nexus for members to network, exchange ideas and collaborate. The SIM Group offers its core
services through three educational brands: SIM University (UniSIM), SIM Global Education and SIM
Professional Development.
SIM Professional Development programmes train more than 14,000 professionals annually through
its 800 seminars, workshops and conferences. Its in-company training and consultancy services
help companies optimize effectiveness in various fields of management and human resource
development.
Administrative Information Register online at www.sim.edu.sg/wef09.html
Date/Time 1. Hotel Reservations (for foreign delegates) 3. Refund of Fees
November 13, 2009 Please contact us for assistance in hotel reservations. If notice of withdrawal is given in writing:
9.00 am – 5.00 pm 2. Registration and Payment • 100% refund for written notification more than
(Registration starts at 8.00 am) A place will be reserved for you upon receipt of your 10 working days* before commencement
registration by fax/e-mail. Please inform us in writing • 75% refund for written notification within 10 working
Closing Date of any change in your registration with more than days* before commencement
November 6, 2009 10 working days* of notice before commencement
of programme, after which 25% of course fee will be • After commencement/No show – No refund.
chargeable. 4. Cancellation
Venue
If no notification is received by commencement date, SIM reserves the right to cancel the course due to
Novotel Clarke Quay
the full course fee will be charged. unforeseen circumstances.
177A River Valley Road
For foreign delegates sponsored by their companies, 5. Changes to Programme
Singapore 179031 GST is not applicable. If payment is made through a
local company, GST will apply. SIM reserves the right to change programme date, time,
Programme Secretariat fees and speakers that can occur due to unforeseen
Payment must be made by the closing date stated. circumstances. Every effort, however, will be made to
Nancy Phua / Charlotte Martinez All cheques/bank drafts must be made payable to inform participants of the change.
Tel : (65) 6248 9419 / 6248 9409 ‘Singapore Institute of Management’, crossed and
marked ‘A/C payee only’ with the programme title(s) 6. Website
Fax : (65) 6467 4401
indicated on the back of the cheques. Mailing address Visit our website at www.sim.edu.sg/pd for more
E-mail : pdconferences@sim.edu.sg
can be found at the bottom of this brochure. information on SIM programmes and services.
* Monday to Friday, excluding Saturday, Sunday & Public Holiday
Registration Form Women Entrepreneurship Forum 2009
Leadership Styles of Successful Women Entrepreneurs
Early Bird Special (Register and pay before 23 October 2009)
Category Event Fee After 20% Discount Early Bird Special
(After 20% Discount)
SIM Member S$300/pax + 7% GST S$240/pax + 7% GST S$160/pax + 7% GST
($321.00) ($256.80) ($171.20)
Non-SIM Members S$350/pax + 7% GST S$280/pax + 7% GST S$200/pax + 7% GST
($374.50) ($299.60) ($214.00)
Special Rate for SIM Students S$220/pax + 7% GST S$176/pax + 7% GST S$100/pax + 7% GST
($235.40) ($188.30) ($107.00)
Special Rate for Students from S$250/pax + 7% GST S$200/pax + 7% GST S$120/pax + 7% GST
other Institutions ($267.50) ($214.00) ($128.40)
Fee includes 2 Tea breaks, Lunch and Event Materials
Valid Student ID is required for verification during registration (Terms & conditions apply) An SIM STAR Scheme Programme – Enjoy 20%* off programme fees.
Other Institutions include: NUS, NTU, SMU, ITE, Polytechnics and Private Institutions *Terms and conditions apply. Please call us for more details.
For bulk purchase of 10 seats and above, please call us at 6248 9419 / 9409.
Participant’s Information Participant 2
Name: Name:
NRIC: NRIC:
Job Title: Job Title:
Tel: Tel:
E-mail: E-mail:
Dietary Requirements (if any) Dietary Requirements (if any)
(e.g. Halal; Vegetarian) (e.g. Halal; Vegetarian)
Enclosed is a cheque/bank draft made payable to the ‘Singapore Institute of Management’.
Cheque/bank draft No. Amount: S$
Three or more participants, please list down in a separate sheet and fax over together with this registration form.
Contact Person’s Information (if different from primary participant)
Name: Dr/Mr/Ms Tel:
Job Title: Email:
Billing Information
Company:
Address:
Country: Postage Code:
Tel: Fax:
EC – A B C D E GST registration No: MB-8200000-8
Please fax or send registration form and cheque (by mail) to Ms Nancy Phua (E & C Dept), Singapore Institute of Management, Management House,
JAL.OCT09
41 Namly Avenue, Singapore 267616 Fax: (65) 6467 4401. We will acknowledge receipt of your registration by post, e-mail or phone.
