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Strategic Management PResentation-PPT

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					STRATEGIC MANAGEMENT

LEVELS OF STRATEGY
Corporate  Functional  Business


CORPORATE STRATEGIES


Grand Strategy
– Stability – Growth – Retrenchment



Portfolio Matrix

BCG MATRIX
Market Share
HIGH HIGH
STA RS

LOW
Q U E S T IO N M ARKS

??

Growth

CA SH CO W S

DOGS

LOW

BUSINESS-LEVEL STRATEGY
5 forces  SWOT  Generic Strategies


Entry Barriers Economies of Scale Brand Identity Capital Requirements
Determinants of Supplier Power

Switching Costs Supplier Volume Impact Forward Integration

New Entrants Industry Competitors

Rivalry Determinants Industry Growth Fixed Costs Product Differences Brand Identity Exit Barriers

Suppliers Intensity of Rivalry
Determinants of Substitution Threat

Buyers
Determinants of Buyer Power

Relative Price Performance Switching Costs

Buyer Concentration Buyer Volume Backward Integration

Substitutes

S.W.O.T. ANALYSIS


S W O T represents the first letter in
– – – –

S trengths W eaknesses O pportunities T hreats

S

W

O

T



Strategy-making must be well-matched to both
– –

A firm’s resource strengths and weaknesses A firm’s best market opportunities and external threats to its well-being

4 GENERIC STRATEGIES
Lower Cost Broad Target
C o st L ead ersh ip

Differentiation
D ifferen tiatio n

Scope
C o st F o cu s

Narrow Target

D ifferen tiatio n F o cu s


				
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posted:1/31/2008
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