Sexual health and teenage pregnancy communications December 2009 Campaign Update Sex. Worth Talking About launched on November 30th2009.with the first strand of the campaign focusing on contraception, “Contraception. Worth Talking About”. The TV, radio, digital and magazine advertisements are currently running across a wide range of media so we reach the campaign’s many audiences. The TV advertisement will appear until 21st December on terrestrial and satellite channels, such as: Coronation Street 18/12/09 ITV Love Actually 19/12/09 ITV 1 Dirty Dancing 20/12/09 C4 You can view the TV advertisement on NHS Choices via the link below: http://www.nhs.uk/video/pages/medialibrary.aspx?Id=6F27A7C0-67B9-4AEB-9969- 82567B37D49F The contraception radio advertisement is being aired across England on stations such as Kiss FM and Galaxy. Radio stations include Minster FM in Yorkshire, 96.4 FM the wave in the West and 99.9 Radio Norwich, whilst the magazine advertisement is appearing in women’s titles like Heat, Now and Closer. Digital advertisements are now live on websites such as Handbag.com and Glamour.com If you would like a copy of the media schedule please contact SHStakeholder@bluerubicon.com Nursing in Practice This month Nursing in Practice is running a feature about Contraception. Worth Talking About, following a roundtable discussion held in early November. It explores the themes of the campaign and draws together a range of best practice from healthcare professionals, such as practice nurses and specialist sexual health nurses as well as Alison Hadley, the Programme Manager at the Teenage Pregnancy Unit, Department for Children, Schools and Families. Topics covered include the background to the new campaign, the role that family and partners play in talking about contraception and how health professionals can approach conversations about contraception. You can view a video of the discussion on line at: http://www.nursinginpractice.com Chlamydia. Worth Talking About The Chlamydia. Worth Talking About campaign will launch on January 8th. To be kept up to date with the campaign plans please visit: http://www.nhs.uk/sexualhealthprofessional/Pages/index.aspx Brand guidelines The brand guidelines for the Sex. WorthTalking About campaign are now available in both high or low resolution. The guidelines are designed to help you promote the campaign at a local level and include guidance about using assets and logos to create your own materials. The guidelines also detail usage rights for print and broadcast advertisements, which you may wish to use for your own campaigns. To download a copy of the guidelines please visit: http://www.nhs.uk/sexualhealthprofessional/Pages/index.aspx If you have any questions about the brand guidelines please email SHStakeholder@bluerubicon.com. Collateral - for local campaign use Campaign posters based on the press advertising will soon be available to order and to download from the website. In the mean time PDF files of the Contraception. Worth Talking About print advertisements and campaign logos for use on your own materials are available upon request from: SHStakeholder@bluerubicon.com Chlamydia. Worth Talking About posters will be available on our stakeholder website when the campaign launches in early January 2010. Whilst we develop other collateral for you to use locally, please do continue to suggest your ideas to the team at: SHStakeholder@bluerubicon.com. Your ideas will really help us make the campaign work well locally. Being kept updated Once again, please would you take a moment to check and ensure your local services details are correct in the database that feeds the current websites with service information. To update your clinic or contact details contact Stuart MacFarlane on email@example.com. We are also growing our database of contacts to receive these regular updates, email SHStakeholder@bluerubicon.com so you can keep up to date on the campaign. If you would like to unsubscribe to this newsletter please email SHStakeholder@bluerubicon.com We wish you all a Happy Christmas and a healthy New Year.