MSN Global Timeline - DOC by maclaren1


									                                 MSN Historical Timeline
May 8, 2009
MSN launches a new version of its local offering, MSN City Guides, which features a new
design, integrated Bing Maps (formerly known as Live Search Maps), video, content sharing and
more. It offers a range of features to help people explore, make plans and share information with
their friends. Specifically, new integration with popular social networking services such as
Windows Live and Facebook makes planning a snap, allowing people to organize events or get-
togethers with a few clicks.

April 21, 2009
MSN launches a new, entertainment-enhanced MSN home page beta, which allowed participants
the option of a topic-focused home page as their default. The page was customized for
entertainment lovers, and offered significantly more entertainment news, gossip and videos than
MSN has offered before, as well as direct access to movie times and Wonderwall, the newest
celebrity destination from MSN.

Feb. 5, 2009
Microsoft Corp. launches Wonderwall, a celebrity destination developed by MSN and
production company BermanBraun Interactive, which allows consumers to experience and digest
the latest on the lives of celebrities like never before. Consumers get an opinionated, in-the-know
and irreverent take on celebrity information within a highly innovative and dynamic design.

Nov. 25, 2008
MSN announces its collaboration with (RED), an organization created to raise awareness and
money for the Global Fund to Fight AIDS, Tuberculosis and Malaria, to create (RED)Wire, a
digital music service located exclusively on MSN ( The service launched
Dec. 1, 2008, in conjunction with World AIDS Day in an effort to raise money to help eliminate
AIDS in Africa.

Sept. 23, 2008
Microsoft launches, an online food destination developed by MSN and Hearst
Magazines Digital Media. features thousands of quick and easy food and cocktail
recipes from Hearst Magazines and other sources, as well as fan blogs about popular food
television shows, and the latest on food events and festivals worldwide.

July 28, 2008
Microsoft announces its collaboration with NBC Universal to create on
MSN, the official online home of the 2008 Summer Olympics in Beijing. on
MSN provided online users with exclusive access to an extraordinary offering of more than
3,500 hours of live and on-demand video content.

Jan. 30, 2008
Microsoft, along with RCA Music Group, announces that MSN has signed on as the exclusive
online broadcaster and as a title sponsor of Clive Davis’ legendary pre-Grammy party, held on

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MSN Historical Timeline

Feb. 9 in Beverly Hills, Calif. MSN was the exclusive online broadcaster of the evening’s
historic musical performances.

Jan. 1, 2008
Microsoft announces “The Biggest Loser” Million Pound Match-Up, a collaboration between
MSN Health & Fitness and NBC’s “The Biggest Loser” that challenges America to lose 1
million pounds during the course of the show “The Biggest Loser: Couples.” Participants were
able to test their fitness knowledge and receive expert fitness advice from “The Biggest Loser”
trainers Bob Harper and Jillian Michaels as well as from MSN Health & Fitness experts.

Oct. 30, 2007
Microsoft launches the MSN Green Channel, a one-stop online resource for the latest
environmental news, exploring the issues and taking action. MSN Green provides consumers
with environmental information, including articles developed by popular online publications and
Web sites, along with multimedia, interactive features and other content compiled from MSN
Lifestyle, MSN Money, MSN Autos, MSN Travel, and the network’s other information and
entertainment channels.

Oct. 29, 2007
MSN collaborates with Hulu LLC, which launched the beta of its online video service, to offer
viewers a vast selection of streaming, on-demand, premium programming on a free, ad-
supported basis. Consumers are able to visit Hulu’s distribution partner Web sites MSN, AOL,
Comcast, MySpace and Yahoo! to enjoy the extensive library of premium programming
available from Hulu. Together, these Web sites represent some of the most visited portals on the
Web, bringing content to the fingertips of consumers where they are already spending much of
their time.

Sept. 26, 2007
MSN launches updated MSN Video, an enhanced MSN Video experience that improves the
ability to find and discover premium and user-generated video content from the expansive MSN
Video library, adding new community-sharing features, and introducing a new time-based
advertising delivery model.

July 7, 2007
MSN offers free video streams of Live Earth concerts around the world, delivering 15 million
streams during the event, making it one of the most watched online entertainment events in
history. After the event concluded, an additional 65 million streams were delivered.

June 18, 2007
Microsoft announces the new MSN Mobile, a completely redesigned and reengineered portal
offering an exceptional experience when accessing the Internet and Web services on mobile

Feb. 16, 2007

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MSN Historical Timeline

Microsoft announces a collaboration with three-time NBA All-Star forward LeBron James of the
Cleveland Cavaliers to launch an inspirational, storybook-style Web site for kids and teens on

Sept. 18, 2006
Microsoft announces the beta release of Soapbox on MSN Video, a user-uploaded video service
that makes it easy for people to express themselves by uploading, discovering and sharing
personal videos with the Soapbox community and others around the world.

May 3, 2006
Microsoft announces a new initiative, called MSN Originals, as part of its expanding content
investments to fuel continued growth of MSN. As part of the MSN Originals initiative, content
from Reveille, a leading independent Hollywood production studio and distribution company, is
made available.

Oct. 12, 2005
Yahoo! Inc. and Microsoft announce a landmark agreement to connect users of their consumer
instant messaging (IM) services on a global basis. The industry’s first interoperability agreement
between two distinct leading global consumer IM providers gives MSN Messenger and Yahoo!
Messenger users the ability to interact with each other.

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