Wagging the Long Tail - Evergreen Presentation

Wagging the Long Tail Introduction to the Latest Internet TrendsBlogosphere Starting PointTypical Blog  Reverse Order  Comments  Subscription  SidebarBlog PlatformsBlog Subscription Start Pages RSS Readers Other WaysBlogosphere Corporate BlogHow and What? Marketing R&D HR Company Editor Jobs Press Release Events Industry Promotions Conventions Reviews New Services 1-2 Weekly PostsBenefits  Content and Information Sharing  Customer Intimacy and feedback  Industry Mingling and Up-to-Date  Search Engine OptimizationBlogosphere The New JournalistsBlog by Numbers  12M US Bloggers and 57M Readers  120K Daily New Blogs and 1.4M Posts  70M Blogs Indexed in Technorati  6% of US and 9% of World Opened a Blog  22 of the 100 most popular sitesOpinion Leaders “No self-respecting industry these days is without a must-read blog. Although they vary wildly on fine points like accuracy, they are now so widely read that it's assumed anybody in the business is up to speed on the latest postings.“ The World Street JournalWanna Bet? Dave Winer Blogger VS. Martin Nisenholtz CEO NYT DigitalWho Won? 3 VS. 2 1. Wikipedia Virginia Tech Killings Iraq War Mortgage Crisis Oil Price Chinese ExportsLeading Blogs Topic: Web2.0 Alexa: 689 RSS Subs: 600K Topic: Technology Alexa: 571 RSS Subs: 1.4M Topic: Marketing Alexa: 30,000 RSS Subs: 131KGet Reviewed Alpha Invites Competitions Exclusivity Targeted Relevant Content Web2.0 Friends Grey ApproachThe Sure ThingBlogs Impact Early Adopters Buzzzz… Long Tail $VC Targeted MarketsSmall EarthquakeSocial Media Come TogetherSocial NetworksNiche NetworksBusiness CommunitiesVideo CommunitiesSocial FutureSocial Media OptimizationNetworking… Social Widgets Applications Connected Users Viral Videos Advertising ProfileCampari Case StudyCampari Case StudyCampari Case StudyCampari Case StudyCampari Case Study  170K Visits to Campari Hotel Website  100K Views on Social Communities  3000 “Friends”  2500 Comments  Buzz, Awareness and Incoming LinksBuddy Media Case Study  AceBucks Loyalty Program  Launched 5 Skyworks Games  250K Installs in 2 Weeks  25K New Users Every Day  20% Come Back Every DayErnst & Young RecruitVictoria Secret GroupFacebook by Numbers  11K+ Apps  725M Installs  168K Developers  40M Uses Daily  56M Active Users  600+ Apps with 100K+ UsersBookmarking User Generated NewsInteresting Content How it Works Review: Submitting Media Sharing Website Voting Community Generated NewsSocial BookmarkingReaching Front Page Socialize Power-Users Interesting and Relevant Little Push 10 Books You Must Read Before 30 Comment MyDomainDigg Effect1.0 vs. 2.0 CNN.com digg.comBlogosphereSocial Media Bookmarking Bottom LineDany Fishel Mobile: +972 52 4658584 E-mail: dany@kwakwa.com Skype: dany.fishel Ilan Leibovich Mobile: +972 54 2428362 E-mail: ilan@kwakwa.com Skype: leibov Thanks You!