Remeron Antitrust Notice Plan Timeline for Notice Plan Publication March by eddie12

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									Remeron Antitrust Notice Plan Timeline for Notice Plan 2005
Publication March 14 3/20 April 11 17 May 25 2 9 16

3/17/2005

28

7

21

28

4

23

Cost

Parade Notice Size: Digest page Material Due: 2/7 USA Weekend Notice Size: Digest page Material Due: 2/7 Reader's Digest Notice Size: Digest page Material due: 2/1/05 Issue Date: April 2005 USA Today Notice Size: 1/4 page Material Due: 3/16 El Nuevo Dia Notice Size: 1/4 page Material Due:3/2 Pacific Daily News Notice Size: 1/4 page Material Due: 3/16 Virgin Island Daily News Notice Size: 1/4 page Material Due: 3/23 Saipan Tribune Notice Size: 1/4 page Material Due: 3/9 Samoan News Notice Size: 1/4 page Material Due: 3/16 National Underwriter Notice Size: half page Material Due: 2/28 PR NewsWire

$252,216

$327,902 3/20 4/3

$138,713

3/23

$30,780

3/16

$2,709

3/23

$1,057

3/30

$760

3/16

$86

3/23

$85

3/21

$2,732

3/23 3/14

$17,000

Direct Mail "through" Chain Pharmacies Direct Mail "through" TPP Mailing Database

3/14

Direct Mail "through" Psychiatrists* Earned Media

3/14 Ongoing effort of contacing media, organizations, and other efforts

* Actively contacting Chain Pharmacies since Nov. 2004; Direct mail to the Psychiatrists on 1/31/2005 with the request that they commence notifying their patients that they are potential Class members the wek of 2/28/05.

$774,040


								
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