U.S. Exam Preparation & Tutoring Industry
© 2009 Edition
U.S. Exam Preparation & Tutoring Industry
© 2008 Trendology Research
TABLE OF CONTENTS
Economic Outlook Scenario Definitions
Economic Outlook Scenario - Estimated Number of Establishments
Economic Outlook Scenario - Estimated Industry Sales ($Millions)
Economic Outlook Scenario - Estimated Number of Employees
Industry Definition and Related Industries
Related Industries
U.S. Census Categories
SWOT Analysis - Internal Industry Strengths
SWOT Analysis - Internal Industry Weaknesses
SWOT Analysis - External Industry Opportunities
SWOT Analysis - External Industry Threats
Written Analysis - Financial/Industry Statistics
Written Analysis - Human Resources
Written Analysis - Inputs/Suppliers
Written Analysis - Consumers/Demand
Written Analysis - Government Regulations
Written Analysis - Technology
Written Analysis - Environmental
Written Analysis - Global Situation
Written Analysis - Mergers & Acquisitions
Written Analysis - Earnings & Profits
Written Analysis - Executives News
Written Analysis - Forecasts
5-Year Trend - Estimated Number of Establishments
5-Year Trend - Estimated Industry Sales ($Millions)
5-Year Trend - Estimated Number of Employees
Major Industry Players
2008 U.S. States - Estimated Number of Establishments
2008 U.S. States - Estimated Industry Sales ($Millions)
2008 U.S. States - Estimated Number of Employees
2008 U.S. Metropolitan Areas - Estimated Number of Establishments
2008 U.S. Metropolitan Areas - Estimated Industry Sales ($Millions)
2008 U.S. Metropolitan Areas - Estimated Number of Employees
Definitions and Terms
© 2009 U.S. Exam Preparation and Tutoring Industry - Trendology Research 1
U.S. Exam Preparation & Tutoring Industry
© 2008 Trendology Research
Copyright © 2008 By Trendology Research
Printed in USA
All rights reserved. This publication may not be reproduced, stored in any information or retrieval system
or transmitted in whole or in part, in any form or by any means - electronic, mechanical, photocopying,
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Note: Every effort has been made to verify and ensure the accuracy of the information within this
publication. However, if any errors exist in this publication Trendology Research disclaims any liability for
any loss or damage to any party as a result of the information or errors in this publication.
© 2009 U.S. Exam Preparation and Tutoring Industry - Trendology Research 2
U.S. Exam Preparation & Tutoring Industry
© 2008 Trendology Research
Economic Outlook Scenarios
Economic Outlook Scenarios are a unique Trendology method of projecting future industry growth or
decline. Each year when the Trendology reports are published, there are many factors that will impact
an industry in the upcoming year. Many factors would have a positive impact (termed optimistic economic
outlook scenarios) and others would have a negative impact (termed optimistic economic outlook scenarios).
Trendology Research believes these scenarios provide a useful tool for our clients so that they can 1) see
the factors that will potentially impact their industry's economy and 2) choose within a range the growth or
decline in their industry based on these economic factors.
The projections are based on regression analysis of past historical industry trends. 2006 and 2007 figures are
fixed. The 2008-2010 figures are projections are impacted by the economic outlook scenarios. 2008 figures
are impacted because at the time of publication, final data for the last months of 2008 were not available.
• Optimistic Economic Outlook Scenarios
1) Tax cuts remain in place
2) Consumer confidence continues to decline leading to a recession
3) U.S. dollar grows in value against competitive countries
4) U.S. government's economic stimulus package is effective
5) Housing foreclosures are minimal - mortgage companies and U.S. government solve crisis
6) Interest rate cuts are effective in stimulating investment
7) U.S. government is effective at stopping possible terrorist attacks on U.S. homeland
8) Oil prices decrease (supply increases or demand decreases due to conservation)
9) Illegal immigration decreases
10) Changes to trade regulation increases U.S. exports and improve trade balance
• Pessimistic Economic Outlook Scenarios
1) Tax increases are instituted
2) Consumer confidence improves or remains constant to avoid a recession
3) U.S. dollar continues to decline in value or remains at current value
4) U.S. government's economic stimulus package is ineffective
5) Housing foreclosures are significant
6) Interest rates cuts are mishandled and are not effective in stimulating investment
7) Terrorist attack on U.S. homeland
8) Oil prices continue to increase or remain at current level
9) Illegal immigration continues
10) No changes to trade regulations
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U.S. Exam Preparation & Tutoring Industry
© 2008 Trendology Research
Number of Industry Establishments
• Economic Outlook Scenarios
Economic Year % Change from Year to Year
Scenarios 2006 2007 2008 2009 2010 06-07 07-08 08-09 09-10
Optimistic -- -- 6505 7074 7652 -- 1.2% 8.7% 8.2%
Stable 6354 6427 6501 6862 7269 1.2% 1.1% 5.6% 5.9%
Pessimistic -- -- 6497 6650 6885 -- 1.1% 2.4% 3.5%
*Economic Outlook Scenarios only apply to projected years.
Industry Establishments (Stable Economy Scenario)
7400
7200
Number of Establishments
7000
6800
6600
Number of Establishments
6400
6200
6000
5800
2006 2007 2008 2009 2010
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U.S. Exam Preparation & Tutoring Industry
© 2008 Trendology Research
Industry Sales
• Economic Outlook Scenarios
Economic Year
Scenarios 2006 2007 2008 2009 2010 06-07 07-08 08-09 09-10
Optimistic -- -- 3709 4243 4812 -- 6.7% 14.4% 13.4%
Stable 3328 3477 3659 3965 4313 4.5% 5.2% 8.4% 8.8%
Pessimistic -- -- 3609 3687 3814 -- 3.8% 2.2% 3.5%
*Economic Outlook Scenarios only apply to projected years.
Industry Sales (Stable Economy Scenario)
5000
4500
4000
3500
Sales ($M)
3000
2500
Sales ($M)
2000
1500
1000
500
0
2006 2007 2008 2009 2010
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U.S. Exam Preparation & Tutoring Industry
© 2008 Trendology Research
Number of Industry Employees
• Economic Outlook Scenarios
Economic Year
Scenarios 2006 2007 2008 2009 2010 06-07 07-08 08-09 09-10
Optimistic -- -- 89040 96823 104737 -- 1.2% 8.7% 8.2%
Stable 86973 87978 88982 93925 99493 1.2% 1.1% 5.6% 5.9%
Pessimistic -- -- 88924 91027 94248 -- 1.1% 2.4% 3.5%
*Economic Outlook Scenarios only apply to projected years.
Industry Employees (Stable Economy Scenario)
102000
100000
98000
Number of Employees
96000
94000
92000
90000 Number of Employees
88000
86000
84000
82000
80000
2006 2007 2008 2009 2010
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U.S. Exam Preparation & Tutoring Industry
© 2008 Trendology Research
Industry Definition and Related Industries
NAICS 6111691: Exam Preparation & Tutoring. This industry comprises
establishments primarily engaged in offering educational courses and
services, not elsewhere classified. Includes music schools, drama schools,
language schools, short-term examination preparatory schools, student
exchange programs, curriculum development, and vocational counseling,
except rehabilitation counseling. Dance schools are classified in 7911,
and rehabilitation counseling is classified in 8331.
Related Industries
Colleges & Universities
Book Publishing
Teachers & Instructors
Office Supplies
U.S. Census Categories
NAICS 611691 – Exam Preparation & Tutoring is almost comparable to:
12% of SIC 8299 – Exam Preparation and Tutoring
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U.S. Exam Preparation & Tutoring Industry
© 2008 Trendology Research
Internal Industry Strengths
• The National Association for College Ad