2010 Trendology: U.S. Soft Drink Manufacturing

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2010 Trendology: U.S. Soft Drink Manufacturing Powered By Docstoc
					U.S. Soft Drink Manufacturing Industry

           © 2010 Edition
                       U.S. Soft Drink Manufacturing Industry
                                      © 2010 Trendology Research



TABLE OF CONTENTS

               Economic Outlook Scenario Definitions
               Economic Outlook Scenario - Estimated Number of Establishments
               Economic Outlook Scenario - Estimated Industry Sales ($Millions)
               Economic Outlook Scenario - Estimated Number of Employees
               Industry Definition and Related Industries
               Related Industries
               U.S. Census Categories
               SWOT Analysis - Internal Industry Strengths
               SWOT Analysis - Internal Industry Weaknesses
               SWOT Analysis - External Industry Opportunities
               SWOT Analysis - External Industry Threats
               Written Analysis - Financial/Industry Statistics
               Written Analysis - Human Resources
               Written Analysis - Inputs/Suppliers
               Written Analysis - Consumers/Demand
               Written Analysis - Government Regulations
               Written Analysis - Technology
               Written Analysis - Environmental
               Written Analysis - Global Situation
               Written Analysis - Mergers & Acquisitions
               Written Analysis - Earnings & Profits
               Written Analysis - Executives News
               Written Analysis - Forecasts
               5-Year Trend - Estimated Number of Establishments
               5-Year Trend - Estimated Industry Sales ($Millions)
               5-Year Trend - Estimated Number of Employees
               Major Industry Players
               2009 U.S. States - Estimated Number of Establishments
               2009 U.S. States - Estimated Industry Sales ($Millions)
               2009 U.S. States - Estimated Number of Employees
               2009 U.S. Metropolitan Areas - Estimated Number of Establishments
               2009 U.S. Metropolitan Areas - Estimated Industry Sales ($Millions)
               2009 U.S. Metropolitan Areas - Estimated Number of Employees
               Definitions and Terms




   © 2010 U.S. Soft Drink Manufacturing Industry - Trendology Research               1
                           U.S. Soft Drink Manufacturing Industry
                                           © 2010 Trendology Research




Copyright © 2010 By Trendology Research
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Note: Every effort has been made to verify and ensure the accuracy of the information within this
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     © 2010 U.S. Soft Drink Manufacturing Industry - Trendology Research                                        2
                          U.S. Soft Drink Manufacturing Industry
                                          © 2010 Trendology Research


Economic Outlook Scenarios
Economic Outlook Scenarios are a unique Trendology method of projecting future industry growth or
decline. Each year when the Trendology reports are published, there are many factors that will impact
an industry in the upcoming year. Many factors would have a positive impact (termed optimistic economic
outlook scenarios) and others would have a negative impact (termed optimistic economic outlook scenarios).

Trendology Research believes these scenarios provide a useful tool for our clients so that they can 1) see
the factors that will potentially impact their industry's economy and 2) choose within a range the growth or
decline in their industry based on these economic factors.

The projections are based on regression analysis of past historical industry trends. 2007 and 2008 figures are
fixed. The 2009-2011 figures are projections are impacted by the economic outlook scenarios. 2009 figures
are impacted because at the time of publication, final data for the last months of 2009 were not available.

• Optimistic Economic Outlook Scenarios
                  1) Tax cuts remain in place
                  2) Consumer confidence improves
                  3) U.S. dollar grows in value against competitive countries
                  4) U.S. government's economic stimulus package is effective
                  5) Housing foreclosures decrease
                  6) Interest rate cuts are effective in stimulating investment
                  7) U.S. government is effective at stopping possible terrorist attacks on U.S. homeland
                  8) Oil prices decrease (supply increases or demand decreases due to conservation)
                  9) Illegal immigration decreases
                  10) Changes to trade regulation increases U.S. exports and improve trade balance
                  11) Federal health care bill does not become law



• Pessimistic Economic Outlook Scenarios
                  1) Tax increases are instituted
                  2) Consumer confidence continues to decline or remains constant
                  3) U.S. dollar continues to decline in value or remains at current value
                  4) U.S. government's economic stimulus package is ineffective
                  5) Housing foreclosures remain constant or increase
                  6) Interest rates cuts are mishandled and are not effective in stimulating investment
                  7) Terrorist attack on U.S. homeland
                  8) Oil prices continue to increase or remain at current level
                  9) Illegal immigration continues
                  10) No changes to trade regulations
                  11) Federal health care bill becomes law




     © 2010 U.S. Soft Drink Manufacturing Industry - Trendology Research                                         3
                                                    U.S. Soft Drink Manufacturing Industry
                                                                  © 2010 Trendology Research


Number of Industry Establishments
• Economic Outlook Scenarios

   Economic                                                        Year                            % Change from Year to Year
   Scenarios                              2007            2008       2009        2010    2011   07-08    08-09     09-10      10-11
    Optimistic                           --              --           581         572     565   --       -3.6%     -1.6%      -1.2%
      Stable                                590             603       575         572     563    2.1%    -4.5%     -0.6%      -1.6%
    Pessimistic                          --              --           569         571     561   --       -5.5%      0.4%      -1.9%

*Economic Outlook Scenarios only apply to projected years.




                                                     Industry Establishments (Stable Economy Scenario)
                                                   610
                        Number of Establishments




                                                   600

                                                   590

                                                   580

                                                   570                                             Number of Establishments

                                                   560

                                                   550

                                                   540
                                                         2007     2008    2009    2010   2011




      © 2010 U.S. Soft Drink Manufacturing Industry - Trendology Research                                                             4
                                      U.S. Soft Drink Manufacturing Industry
                                                        © 2010 Trendology Research


Industry Sales
• Economic Outlook Scenarios

   Economic                                                          Year
   Scenarios                  2007              2008      2009     2010      2011    07-08   08-09     09-10   10-11
    Optimistic               --                --        43203    42139     43911    --      -4.0%     -2.5%    4.2%
      Stable                41778             45007      42588    42078     43333     7.7%   -5.4%     -1.2%    3.0%
    Pessimistic              --                --        41973    42018     42755    --      -6.7%      0.1%    1.8%

*Economic Outlook Scenarios only apply to projected years.




                                                Industry Sales (Stable Economy Scenario)
                                      46000

                                      45000

                                      44000
                         Sales ($M)




                                      43000
                                                                                                 Sales ($M)
                                      42000

                                      41000

                                      40000
                                                 2007      2008     2009     2010    2011




      © 2010 U.S. Soft Drink Manufacturing Industry - Trendology Research                                              5
                                               U.S. Soft Drink Manufacturing Industry
                                                               © 2010 Trendology Research


Number of Industry Employees
• Economic Outlook Scenarios

   Economic                                                                    Year
   Scenarios                      2007                  2008     2009      2010         2011    07-08       08-09       09-10   10-11
    Optimistic                   --                    --       54400     53933        53387    --          -3.3%       -0.9%   -1.0%
      Stable                    54799                 56274     53933     53933        53264     2.7%       -4.2%        0.0%   -1.2%
    Pessimistic                  --                    --       53467     53933        53141    --          -5.0%        0.9%   -1.5%

*Economic Outlook Scenarios only apply to projected years.




                                                  Industry Employees (Stable Economy Scenario)
                                              56500
                                              56000
                        Number of Employees




                                              55500
                                              55000
                                              54500
                                              54000
                                                                                                        Number of Employees
                                              53500
                                              53000
                                              52500
                                              52000
                                              5
				
DOCUMENT INFO
Description: The 2010 Trendology report on the U.S. Soft Drink Manufacturing industry characterizes the industry in three descriptive methods: qualitative analysis, quantitative data and lists of major industry players. The written analysis includes financial issues, technology issues, human resources issues, supplier issues, consumer issues, government regulations, global factors, major industry news highlights, major earnings and profit reports, major mergers and acquisitions, and our exclusive industry SWOT analysis (industry internal strengths, internal weaknesses, external opportunities and external threats). Along with the trend analysis, quantitative data includes five-year trends (2007-2011) on number of establishments, industry and number of employees. This data is developed through Trendology's economic model using regression analysis based on historical industry trend data. Forecasts are available for 2011. Quantitative data for current year 2010 is provided for the U.S., 50 U.S. states, and 900 metro areas. The report also lists up to ten of the industry's major players, their current sales and stock symbol (for public companies). Color charts and graphs run throughout the report to highlight trends and are ready for presentations and displays. Links to Internet sources in the report are useful for additional research and data gathering.
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Trendology Research is a leading market research company that publishes hundreds of the largest U.S. industry reports annually. Our reports provide timely, accurate written analysis on industry trends and essential industry statistics. Featuring description color charts and graphs, our reports are ready-to-use for presentations and business plans. Trendology also publishes summary printed reports especially designed for researchers and libraries as one-stop reference sources for the largest U.S. industries.