Tips For Creating Great Cover Letter Conten t
Begin with an attention getter.
• State immediately why you are qualified and what makes you stand out from
the other job applicants. Don't drone on with irrelevant facts or useless fluff in
the first paragraph. Your reader might never get to the "good stuff" further
Keep the tone professional.
• Written correspondence requires more formality than everyday speech. Be
courteous. Don't use abbreviations or slang terms: "I've worked in
CTG.(abbreviation) five years ago and it would be really cool (slang) to work
in Dhaka." Unless you're a professional comedian applying for a stand-up gig,
don't joke or try to be funny. You want the employer to know you will take
the job seriously.
Be clear, not clever.
• You may think you'll sound intelligent if you use large vocabulary words and
lots of lengthy sentences…well, maybe. But you might also wind up appearing
long-winded and bore your reader to tears. Stick with common words and
crisp, concise sentences.
Don't be afraid of action verbs.
• Liven up your writing by using lots of action verbs to describe your career.
Words like implemented, achieved, developed and created convey a sense of
Customize each letter you write.
• Whatever you do, don't use a form letter that sounds as if you mailed it to
100 employers. Always take the time to customize each letter for a particular
position or company. If you send an obvious form letter, you'll look like
someone who doesn't care what job you get.
Use the active voice.
• The active voice takes responsibility. The passive voice, however, passes the
buck. For example, "I accomplished this" sounds more direct than "it was
accomplished." Here is an example of a passive voice sentence: "Accounting
services and financial advice were provided for several clients over a period of
three years." Try the active voice instead: "As an accountant and financial
advisor for the past three years, I've worked with diverse clientele."
Whenever possible, choose the active voice over the passive voice. It will give
your writing more punch.
Use bullet points.
• Highlight your greatest strengths and biggest career accomplishments by
setting them off with bullet points in the second or third paragraphs. By using
bullet points, you'll attract the reader's attention to your best achievements,
rather than letting them get lost in the text.
Embrace the power of the P.S.
• Marketing studies have shown that most people will read the P.S. on a sales
letter. Use this device to emphasize an important point: "P.S. I was recently
honored at an annual corporate-wide meeting for perfect
attendance." Hint: If the P.S. is handwritten, there's an even greater
likelihood that it will be read.
Check your spelling and grammar.
• We can't stress this enough: Spelling and grammatical errors are not
acceptable! Use reference books if you're not sure about something. Check all
spelling carefully and don't rely on a computerized spell-check as your sole
means of proofreading. Even computers make mistakes. Proofread your letter
at least twice and ask a friend to take a look at it.