Smart Situational Analysis

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					Finally, make sure you give the media buyer the rationalization you've used to supplant a station or add your station in writing so that she can refer to it in explaining her rationale to others. If she is questioned about why she did not buy the top-ranked stations, she will need to defend her position.

SMART Situational Analysis
Your Station’s Audience Skews Older (or Younger) Than Our Demo


				
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posted:1/29/2008
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Ryan McWhorter Ryan McWhorter
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