How to give tourists a better and more enjoyable by xpy36219

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									                                                  The 6th International Summer School on People-
                                                  centred interaction design in the Convivio tradition
                                                  in the beautiful Bollnäs, Sweden
Institutet för Human Teknologi

How to give tourists a better and more enjoyable experience of their visit
at the zoo
Marilyn Lennon Interaction Design Centre, University of Limerick and Limerick School Of Art and Design,
Limerick Ireland (Marilyn.lennon@ul.ie ) and Ivica Mitrovic (ivicajr@umas.hr)

1 – Atelier content

The focus of this atelier is how to make tourist attractions more attractive and communicative for
the guests. Our focus will be a zoo named Järvzoo (directly translated “wolverine –zoo”) in
Järvsö, a small village 30 km north of Bollnäs.
Järvzoo is specialized in animals from Scandinavia, especially predators. The zoo has a special
exhibition about the five big predators: bear, wolf, wolverine, lynx and human. The lack of
information about these animals causes fear and anger among farmers and other people that live
nearby. An important goal for the zoo is to change this attitude among people and reach a higher
tolerance for these predators’ behaviour and role in the Swedish fauna. That’s why they include
human as the fifth “big predator”. For this purpose they have a certain exhibit hall for information
about the “Big 5”. Main issues at the atelier are:
    - how you as a tourist can prepare yourself for the visit
    - how interaction design can improve your over-all experience at the zoo
    - how you can continue to get information and knowledge from the zoo after your visit
    - how the zoo can interact with the local community
The main purpose is to give the tourists a better and more enjoyable experience while at the same
time any negative attitudes towards the predators might be improved by correct and updated
information, among the tourists as well as the locals. This will hopefully lead to an increased
number of guests at the zoo. A win-win situation for the zoo, the predators, guests and the local
community!

2 - Relevance to School Title, Scope and Aims

To reach the goal you first have to find out what it means. What is important for the tourist
before, during and after the visit? The answers might be different from person to person. By
involving the tourists and the locals in the development process you can find out their needs and
dreams and meet the requirements when you design the experience. Maybe we can reach a point
where design improves the interaction between the tourists and the locals.

3 - Atelier Leader Experience

Ivica Mitrovic has a background in HCI and MSc in artificial intelligence. For the last 10 years he
is working at the Department of Visual Communications Design at Arts Academy, University of
Split, Croatia, where he is teaching new media design. Also he is doing research in the new media,

Institutet för Human Teknologi                                                       www.ihtunicum.se
Heden 128, 821 31 Bollnäs
Tel 0278-258 65, fax 0278-258 73
                                                The 6th International Summer School on People-
                                                centred interaction design in the Convivio tradition
                                                in the beautiful Bollnäs, Sweden
Institutet för Human Teknologi

taking place in a multidisciplinary team of researchers, including social scientists, cultural theorists
and cognitive psychologists.
For the last few years he is promoting people-centred interaction design in Croatia. In 2004 he was
local organizer of Convivio summer school in Split, first outside EU. He is author of the first
interaction design course in Croatia, which will start in 2009. Member of the university Research
Committee for the area of research-based design.
He has experience as atelier leader at Roma Convivio summer school in 2003 and in many
different design workshops which he was leading or organizing.

Coming from Ireland, Marilyn Lennon holds a MA in Art (ceramics, glass and metals), an
MSc in Interactive Media and has recently submitted her PhD with the Interaction Design
Centre (IDC) at the University of Limerick on ‘Reflective Prototyping’. She worked with the
IDC for five years, and was responsible for implementing design methods, concept design,
prototyping and evaluation, and for the contribution of expertise to that research group
from a design critique perspective. Specifically she has researched design in the areas of,
participatory design, interactive media in public spaces, ubiquitous computing, health
informatics, games development, sensor design and mobile technology. In ’03 and ’04,
she brought students to the Siena Design Project (SDP), Italy. This is her second
participation on the Summer School, having led an atelier on the 3rd Convivio Summer
School in Timisoara, Romania. She currently tutors at Limerick Institute of Technology’s,
School of Art and Design.



4 - Scientific Novelty and Value

This will give you the opportunity to practice people-centred interaction design and evaluate the
impact that involving users in the product development can have on the level of innovation and
the final experience.

5 -Overall Judgement

PROS:
  - one leader good knowledge of local reality
  - one leader experience in design for all
  - one atelier leader experience of previous summer schools (Ivrea, Roma and Split)
  - atelier leaders different backgrounds, expertises and culture
  - broad and open topic for different possible ideas and approaches
  - two leaders (much easier to work with the group)
CONS:
  - leaders will meet for a first time (different views, methodology and approaches)
Institutet för Human Teknologi                                                     www.ihtunicum.se
Heden 128, 821 31 Bollnäs
Tel 0278-258 65, fax 0278-258 73
                                                The 6th International Summer School on People-
                                                centred interaction design in the Convivio tradition
                                                in the beautiful Bollnäs, Sweden
Institutet för Human Teknologi

6 - Recommendation for Retaining the Atelier in the School Program

If you are interested in what makes a tourist exited about the visit and how to enlarge that
experience by including them in the design process this is the atelier for you. By also involving the
locals we can put the activities of the zoo in a local context. You will work in a multidisciplinary
group with a lot of creative freedom.




Institutet för Human Teknologi                                                     www.ihtunicum.se
Heden 128, 821 31 Bollnäs
Tel 0278-258 65, fax 0278-258 73

								
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