TechAmerica Social Media Marketing Presentation by TBrianJones

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This is a presentation I gave with Chris Powell at a TechAmerica social media marketing event.

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									    INDUSTRIAL
     INTERFACE
    Generating B2B Leads
with a Simple Internet Strategy




   TechAmerica Marketing Bootcamp Workshop - 12/3/09

T. Brian Jones, jones@industrialinterface.com, 858-539-6351
Chris Powell, powell@industrialinterface.com, 619-850-0540
What is Industrial Interface?



          ENGINEER                            SUPPLIERS



           Engineer posts a design
         problem or sourcing need...

                                                    Supplier screens
                                                    project and pays

                                                        $50
                                                      for access to
                                                        engineer


                                       ALERTED OF PROJECT
                                               VIA
Acquiring Industrial Suppliers


Real Project                           KEY DATA
 Posted to                       •Project Value: $1M
 Industrial                      •Project Status: Active
 Interface                       •Engineer contacted by 3
                                 Suppliers
                                 •Solution needed by
                                 6/1/09
                                 •Industry: Aerospace
                                 •Company Size: 10K+
                                 •Location: NY
Acquiring Engineers - Our Brand Online


Real World Feel
Names             Pictures
Contact Info      Face-to-Face




Awareness / Retention
Blog              Engineering Search
Social Networks   Engineering Toolbar
Search            News




Relevant / Interesting
Fun to read       Not Just Marketing
                  Messages
Current topics
                  Not Just White Papers
Online B2B Leads



    •   Generation mimics real        •   Endless Opportunities
        life                              Online

    •   Require Nurturing             •   Customers are already

    •   Worth a lot of money              trying to find you

    •   Small numbers are OK          •   Exponential Growth



    “Spend an average of 8                             “Top 5 resources
     hours per week online                             engineers use to
                               ENGINEERS
      for work purposes.”                          research their purchases
                                                        are all online.”
Resources on our Site



 Industrial Sourcing

 Technical Search

 Engineering Resources

 Engineering Toolbar

 Tech News

 Design Blog
Get New Leads Tomorrow with Linkedin




 •   Personal

 •   Professional

 •   Wide B2B Audience

 •   Niche Groups

 •   Direct Marketing
Niche Social Networks


 •   Personal

 •   Highly Targeted

 •   Distribute your content

 •   Demonstrate expertise
     and knowledge

 •   Become a group
     leader

 •   Ning.com has
     everything
Twitter




  •   Test platform for a blog

  •   Viral distribution model
      for good content

  •   Quick and simple

  •   You already share this
      information at work

  •   Early tech adopters &
      engineers
Twitter’s Counterpart: Tweetspinner




  •   Twitter’s counterpart

  •   Set it and forget it!

  •   Automate growth

  •   Automate promotional
      messages

  •   Constant visitors to site
Company Blog
•   Extension of Twitter

•   SEO - Feeds off social
    networks / news

•   Demonstrate Expertise

•   Personalize your
    company

•   You are already
    generating much of this
    content

•   Timely, Current, & Deep
    source of information
Social News Sites




•   Find your niche

•   Encourage promotion
    of your content

•   Viral distribution

•   General appeal
    results in targeted
    leads
Summary



    1. It’s not always about marketing your products

    2. Choose the right mediums

    3. Trust your product

    4. Monitor the right metrics and constantly adapt

    5. Don’t be a business



           QUESTIONS

								
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