Communication Plan Template

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<> 1 Document Change History Version Number Date Contributor Description V1.0 <> ** Note to Document Author – Red and blue text (with the exception of the title and document name above) in this document is directed at the template user to describe processes, build standards and help build the document from the template. All such red and blue text should be removed before submitting any formal documentation, including both draft and/or final, deliverables. Red text is replaced to create content and blue text is typically removed as it is directions and extra info. <> Communication Plan Updated January 28, 2008 <> 2 Communications Strategy This report proposes a high-level internal and external communications strategy for the <> Program. The driving purposes of this program are to: • <> The purpose of the Communications Strategy is to formulate an approach for communicating with both internal and external stakeholders about this initiative in order to achieve these goals. Introduction and Background <> Communication Strategy Development A communications strategy includes a number of components, each designed to target key stakeholders with specific messages that will lead to the attainment of mission goals. • Establish Framework and Objectives – Outlines the mission and key outcomes of the communications program, including target “To Be” states associated with program success. • Define Stakeholders/Audience – Identifies the key stakeholders involved or impacted by the initiative, and describes the respective interests and connections between different stakeholders (stakeholder mapping). Identifies incentives or barriers that may encourage or discourage stakeholder participation. • Establish High-Level Strategy – Describes the desired concrete, measurable results of the communications program; and establishes criteria for success – both tangible and intangible. Outlines high-level picture of the pathways, connections, and delivery mechanisms for the communications program, and provides the scope and range of the messages to be created. • Identify Media and Delivery Mechanisms – Identifies the pathways and mechanisms that align most closely with the interactions required with different stakeholder groups. • Develop Plan of Action and Milestones – Describes the resources required, timeline, and roles and responsibilities for implementing the communications program. This Communications Strategy begins to describe these components. Additional detail will be added as the goals and scope of the program are established. The final result of this strategy effort will be a comprehensive communications program for the <> Program. <> 3 Establish Framework and Objectives <> Dimension Internal Stakeholders External Stakeholders Immediate (1-3 months) • Long-Term (1-2 Years) • Define Stakeholders/Audience <> Internal Stakeholders External Stakeholders • <> • <> Establish High-Level Strategy <> Identify Media and Delivery Mechanisms <> The following table presents a starting list of existing pathways and mechanisms through which the <> can communicate with stakeholders. <> 4 Pathway/Mechanism Purpose Best For… Plan of Action and Milestones The following table outlines key activities to be accomplished between <> and <> . Activity Time Period