As car sales fell off in 1910 and 18 established auto makers went out of business, GM
had to sell off some of its companies at a loss, and Durant was forced out. He promptly
founded another company, with backing from business people anxious to leave the
expiring wagon and buggy industry. A former Buick racing driver, Swiss-born Louis
Chevrolet, was his designer. By 1916, Durant was able to trade Chevrolet for a majority
share of GM stock, putting himself back in the driver's seat at the company he founded.
By its 10th anniversary, GM had changed from a holding company to an operating
company, with all divisions (but Saturn) already in place. In the same year, GM also
incorporated General Motors of Canada Limited.
GM's 25 millionth car -a silver Chevrolet- left the assembly line on January 11, 1940. But
just as people were adjusting to prosperity after the Depression, auto production hit
another roadblock. Early in 1942, a few weeks after the United States entered World War
II, the U.S. government halted civilian car production. (The last cars produced before
production stopped included chromeless "blackout" models). GM turned all its
operations, from Canada or Australia, into a vast international network of military plants,
suppliers and subcontractors. For a few years, GM was no longer the world's largest
maker of cars but the foremost producer of all kinds of Allied war supplies, from
airplanes to tanks to ball bearings.
In 1948, GM rebuilt from rubble the German Opel operation it had been forced to
abandon in 1940, and it finally caught up with a postwar surge in demand after 1945-46
strikes that blunted production.
Lone Star Chevrolet Info :We are proud to be a member/affiliated with the following
organizations: Jersey Village Police Department and the Cy-Fair Chamber of Commerce.
We are also a certified female friendly dealership by Ask Patty
You can reach Lone Star Chevrolet any time by filling out our contact form, by calling us
at (866) 665-9782 or simply visiting our Houston Chevrolet dealership at 18900
Northwest Freeway. We look forward to taking care of all your automotive needs.
Lone Star Chevrolet
In 1919, in response to pent-up postwar demand, GM set up a financing arm that would
help buyers purchase cars in installments. By 1920, the General Motors Acceptance
Corporation's installment plan helped two million people buy new vehicles. The question
was no longer whether motor cars would catch on but what kinds of cars people would
Purchases and investments in new plants in Europe, Australia, New Zealand, and South
America made GM a prominent international company. New plants included Vauxhall in
England, Opel in Germany, and Holden in Australia.
Until the late 1920s, car design had been fairly well dictated by function, but GM's
Harley Earl turned it from an engineering feat into an art. GM President Sloan, impressed
with Earl's streamlined clay model of the 1927 Cadillac LaSalle, hired him as the
industry's first designer. Earl reasoned that since cars were motion machines, their styling
should suggest their speed and power.
But styling didn't mean GM abandoned practicality. Its trucks and buses were popular,
and the K Series trucks of the 1920s gave GM its lasting reputation in the heavy-duty
The 1 millionth Buick was built in 1923; the 5 millionth GM car was a 1926 Pontiac. In
1927, GM vehicles outsold Fords for the first time.
Lone Star Chevrolet Info :With the slump in car sales, GM turned its attention to other
ventures, including radio and aircraft. In 1935, GM created its Electro-Motive division,
which converted North America's railroads from steam to diesel power. The most popular
exhibit of the Chicago World's Fair was GM's Science and Technology display: it gave
Depression-weary audiences a bright look into the future. After the fair GM's Parade of
Progress took the show on the road. People in hundreds of small towns in the United
States, Canada, Mexico, and Cuba experienced "marvels" including a Ping-Pong game in
stereophonic sound and a microwave oven that could fry an egg but did not burn a
newspaper. Eventually, in 1956, the parade was replaced by the future it foretold -as
television brought shows right into people's living rooms.
Car Dealer Lone Star Chevrolet Decades of engineering and styling improvements
crescendoed in flashy gas guzzlers. Flamboyant fins and high-compression V-8 engines
were the order of the day. Interest in road racing went into high gear. People got serious
about collecting and restoring automobiles. Cars acquired an entirely new look through
advances in glass manufacturing, which made features like wraparound windows
possible.The car world's original designer, GM's Harley Earl, had drawn his inspiration
for tailfins from World War II fighter planes; in the 1959 Cadillac Eldorado Seville, fins
reached their controversial peak. Earl also designed a concept car which attracted so
much attention that is was put into production. The Corvette remained America's premier
sports car for decades. In 1957 Chevrolet gave some of its V-8s fuel injection and
enlarged their engines to a 283-cubic-inch displacement. At 283 horsepower, with its
long, smooth-sided look, the '57 Chevrolet was a dream come true.
Car Dealer Lone Star Chevrolet In 1919, in response to pent-up postwar demand, GM
set up a financing arm that would help buyers purchase cars in installments. By 1920, the
General Motors Acceptance Corporation's installment plan helped two million people
buy new vehicles. The question was no longer whether motor cars would catch on but
what kinds of cars people would buy.
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