Death of a Blogger

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					                                                                          Copyright 2008

Death of a Blogger
Discover The 7 Sins of Blogging That 99% of Blogger
"Wannabes" Commit, And How You Can Avoid Them!
This report is not a typical “How to Start A Blog” type of report – instead it focuses
on only seven key mistakes that most new bloggers make and how to avoid them.

This report is straightforward, easy to read and kept short (14 pages) with a lot of
external resources and links. You do not need to print this report – in fact it’s
better to read this one right off your computer screen.

You can also jump right to any subtopic you want by clicking on the page numbers:

The 7 Sins of Blogging .................................................................................... 2
  Sin #1: Not Getting Your Own Domain and Hosting .......................................... 2
  Sin #2: Not Choosing The Right Topic & Approach ........................................... 4
  Sin #3: Not Planning a Keyword / SEO Strategy .............................................. 5
  Sin #4: Not Choosing The Right Monetization Model ......................................... 7
  Sin #5: Not Getting High-Quality One-Way Links Early ..................................... 9
  Sin #6: Not Aggressively Building a Subscriber List .........................................10
  Sin #7: Not Aggressively Marketing Your Blog ................................................12


Gobala Krishnan

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The 7 Sins of Blogging
Since I started blogging in March 2006, I’ve noticed some rather disturbing trends on
the Internet that you should take not of. Some of these trends will determine
whether you survive your first year of blogging or simply wither away and die like
99% of new bloggers out there.

Today, you cannot expect to just throw up any kind of blog, write some content, and
expect to make a lot of money from it.

It’s just not so simple anymore.

What you need in 2008 and beyond is a clear view of your objectives, a few simple
tactics to make your blog stand out above the crowd, and a determination to be a
little more aggressive in your marketing efforts.

Do that, or die. The blogosphere is unforgiving and has claimed the spirits of many a
blogger before you – and it won’t stop for anyone.

Through my experiences blogging at and as
well as a few other blogs in different niche markets, I’ve identified the “7 Sins”
committed by 99% of wannabe bloggers.

As long as you can avoid committing these “7 Sins of Blogging”, you’re already
ahead of the pack, and on your way to success. These are in no particular order, and
are all of equal importance if you want to succeed as a blogger and business owner.

Sin #1: Not Getting Your Own Domain and Hosting
A lot of people, despite the amount of good advice freely available out there, commit
the ultimate sin by trying to save a few bucks.

Most people go to or, set-up a free blog, and start
pumping out content day after day without thinking of the consequences. Then one

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day the truth hits them smack on the face and they wonder why they never saw it

Here are the facts:

   •   If your blog’s files and information is stored on someone else’s system, then
       you do not really have 100% control over it.
   •   If you’re found guilt of violating the TOS (Terms of Services) of free blog
       providers, they have the authority to remove your entire blog on their sole
       discretion (did you read the fine print?) and they can do this without even
       informing you!
   •   Some providers like hate the idea of a blogger making money
       from a blog and disallow any form of ads on their system. If you’re using blogs and have been making money from affiliate links or
       ads, then it’s just a matter of time before they shut you down.

If you really want to make money blogging, you need to get your own domain name
and web hosting. You should not try to get a free blog, even if you just want to do it
for a hobby. A lot of blogs that started out as a “hobby” eventually became income-
producing machines for their owners and when that happens, moving your blog over
to your own domain while maintaining the amount of traffic you’re getting is close to

So start the right way, or you’ll find yourself in a sticky situation not too long in the
future. A domain name will cost you $7-$9 a year and you can get web hosting for as
low as $6.95 a month.

If you cannot spend that much, you really have no business trying to make money
blogging. Just give up and die, wannabe.

Related Resources:
   •   Get cheap domain names from GoDaddy
   •   Reviews of different web hosting companies
   •   The difference between and

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Sin #2: Not Choosing the Right Topic & Approach
Blogging is a labor of love. You’ll never make it if you don’t love your blog topic of
the market you choose to be in.

Faking it can only get you that far. If you hate what you’re writing about, or at least
just not passionate enough about it, you will give up blogging sooner than you think.
Writing one post a day is easy if you love the topic, but a total nightmare when you

When starting your blog, ask yourself these questions:

   1. Am I passionate about this topic?
   2. Do I know enough about this topic to get started now?
   3. Am I willing to follow the latest trends and news on this topic?
   4. Do I have the knowledge to create unique content?
   5. Do I know enough to influence my readers?
   6. Can I build reputation and credibility in this market?

If most of your answers are “No” then you’re in the wrong blog! You’re in the wrong
market, and you probably ended up there because someone told you there’s a lot of
money to be made.

Now there’s the question: “But can’t I just create a few blogs to make money
from Google Adsense?”

Yes, you can. But unless it’s a topic you’re passionate about, you cannot sustain
writing for 10-20 blogs by yourself. This would be sheer madness and would lead you
to an early burnout.

If you want to create a few niche blogs on various topics and make money from
Google Adsense or affiliate programs, here’s you how you do it:

   1. Do your research on a specific niche market
   2. Do you keyword research and find your list of 30-50 keywords
   3. Write one highly targeted article on each keyword, and publish it

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   4. Once you’ve written all the articles, turn your blog into a website using the
       “static front page” option in Wordpress
   5. Stop writing new content, and focus instead on getting links to your blog and
       increasing the traffic
   6. Optionally, you may want to consider getting “autoblogging” tools and
       content aggregation software to maintain new content on your blog

(Most of these tactics are covered in my Wordpress Adsense System guide, and I
highly recommend you get it if you’re trying to make money from Google Adsense)

My point it this: Creating new, fresh content for your blog is a tedious task. You
cannot afford to devote your time to building more than one blog at a time, so
choose the topic that you’re most likely to succeed in.

If you spread your efforts over too many blogs (I consider more than 2 as too many)
then you’re likely to get stretched beyond your capabilities and instead of having one
successful blog, you end up with 10 – 20 failures.

That would surely cause the death of any wannabe blogger.

Related Resources:
   •   Wordpress Adsense System - build Adsense sites with Wordpress
   •   Autoblogging Tools Revealed –common tools for creating auto-generated

Sin #3: Not Planning a Keyword / SEO Strategy
They say: “Write great content and the traffic will come”
I say: “Plan the creation of your content and the traffic will come”

By “planning” I mean to do the proper keyword research. A “keyword” is simply a
sear term entered into Google or other search engines when someone is looking for

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information. By doing research, you can identify the most popular search terms
entered into the top search engines for any given niche market or topic.

                                                     In Wordpress Adsense System, I
                                                     even supply my customers with
                                                     180 Google Adsense Keyword
                                                     Niches simply because it’s such
                                                     and important part of getting
                                                     natural traffic from search
                                                     engines, yet most wannabe
                                                     bloggers don’t even understand
                                                     the basic keyword research
                                                     strategies, or how to use
                                                     keywords in your blog.
                                                     As long as you don’t know your
list of keywords, you’re blogging in the dark. As long as you haven’t identified the
keywords that you want to target and rank for in search engines, you’re basically
following this model:

                        Fire > Aim > Ready

It doesn’t make sense, does it? Yet that’s exactly what most bloggers do.

You’re going around shooting blanks before you know what your target really is. If
you follow the idea of “I’ll just throw up a bunch of content and see which ones stick”
you’re really a wannabe blogger with no future in sight.

       Fact 1: All the top bloggers target specific keywords to rank for in search
       engines, for the blog as a whole and even for the individual articles they
       write. Just because you don’t see it doesn’t mean they aren’t doing it!

       Fact 2: It’s easier to “Aim” first and get your keywords right than to try and
       backtrack once your blog is already getting traffic.

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Search engine traffic, mostly from Google is 100% free and is one of the best
sources of traffic you can get. But unless you understand how keyword research and
SEO work, you’re not going to get that traffic no matter how easy it actually is to

Related Resources:
   •   Keyword Research 101: Fundamental Keyword Research - understand the
       importance of keywords in your overall blogging and Internet marketing
   •   Keyword Country – Allows you to find top-paying AdSense keywords and
       other profitable keywords
   •   Keyword Elite – another good professional keyword research software

Sin #4: Not Choosing the Right Monetization Model
Here’s what happens to a new blogger…

   1. One day they come across a blog that talks about making money online from
       Adsense or affiliate programs, and they are impressed
   2. They then immediately create their own blogs, thinking they are going to get
       as rich as the blogger they read about
   3. After blogging for 6 months, they wonder why they are not making as much
       money as they thought they would, and tell themselves they just need more
   4. “More time” is a myth, and when they realize how much effort they have been
       putting compared to how much money they are actually making, they quit.

The wannabe blogger dies a premature death, when success could by right around
the corner.

I understand that everyone has their own favorite “blogging guru” and there’s
nothing wrong with this. However, don’t assume that what works for the guru can
work for you. Each individual is different, so why try to imitate someone else?

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Just because your favorite guru makes $30,000 selling advertising on his blog, it
doesn’t mean that it can work for you too. There are many different ways to make
money from your blog, so you’ll need to experiment to fid one that suits you.

Here are 7 ways to make money blogging:

   1. Make money from Adsense – Google Adsense is the most popular way of
       making money online as you can earn from day one, but typically this method
       requires you to write great content and get a lot of traffic before you can earn
       a 4-figure monthly income.
   2. Make money from banner ads – Similar to Google Adsense, it takes a lot of
       time before you can see massive results. However, if your blog is already
       getting a lot of traffic, you can also sell banner ads and use Google Adsense
       at the same time, and
   3. Make money from affiliate marketing – Make money when someone buys
       a product or service through your special link. Requires much less traffic, but
       you’ll need to understand how to pre-sell effectively. You can create only a
       handful of new post a month and focus your efforts on getting traffic to the
       pages with your affiliate link
   4. Make money selling digital products – Requires very little traffic, but
       you’ll also need to be a more complete marketer and understand the art of
       product creation, copywriting and joint-venture promotion. Personally, I make
       a five figure from a single digital product (e-book) on and - and all it
       takes is 100 – 300 visitors per day.
   5. Build brand awareness for your business – Are you a consultant or
       already have an existing business and you just want to get more exposure for
       it? Then remove ALL forms of advertising on your site, and all you need to do
       is to provide great content relevant to what it is that you do.
   6. Book blogging and concept creation – When I published my first physical
       book (not e-book) I took a lot of the content straight from my blog at If you want to write a physical book, you’ll understand
       that it’s a tedious task that involves writing content, proofreading and editing.
       Why not create one chapter at a time on your blog and get feedback from

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       your readers? When you have enough content for a book, just transfer all the
       content into a publish-able format and remove it from your blog. Writing a
       book is so easy if you do it step-by-step, not to mention that now you have a
       tons of blog readers who are eager to get your book from the stores!
   7. Lead capture for offline promotion – Are you in an MLM opportunity, an
       insurance agency or other types of businesses where you’ll need local
       prospects to meet and talk to? Then focus your blog to cover only a specific
       topic and choose your local market carefully. Become the best blog for the
       particular locality and you’ll get leads pouring in, eager to do business with

Related Resources:
   •   The affiliate product blogging model explained – my blog post on how to
       make money blogging with affiliate programs
   •   How to create a product review blog – my blog post of creating a product
       review blog and making money from it

Sin #5: Not Getting High-Quality One-Way Links Early
Content is important, but if you want to make money fast you need to get one-way
link to your blog as fast as possible. This may mean that you have less time to write
content, but here’s my reason for this:

   •   SEO takes time – when you get incoming links to your site, it will take a
       while before Google and other search engines crawl, index and rank your site.
       It can take anywhere between 1 week to 3 months for the results to show, so
       you need to focus on this early on to build a momentum that will carry you
       past your first year in blogging
   •   It’s more fun when you have traffic – Okay, you’re a great writer and can
       pump out hundreds of high-quality unique content. But that’s the use if no
       one ever finds your content? What good is a masterpiece if it isn’t displayed in
       a gallery for everyone to see? Can you be just as determined to write if no
       one comments on your content, and if no other bloggers are linking to it?

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       Blogging becomes more fun when you have traffic coming in while you’re
       writing great content.
   •   Most bloggers find you in Google – If you want high-profile bloggers to
       start linking to you, then rest assured that the number one way they are
       going to find your content is by typing in a search term in Google

SEO or Search Engine Optimization is important, but what’s even more important is
that you do it early on in your blogging journey so you can reap the benefits fast.
If you just focus on the content no one’s ever going to find it, and you’ll be a
wannabe blogger marching right towards ‘blogging death’.

Related Resources:
   •   Use 3-way link exchange to automate link-building
   •   600 free directories to submit your blog to
   •   The “Google Sandbox” effect - understand why your rankings go up and down
       in Google

Sin #6: Not Aggressively Building a Subscriber List
No offline magazine, newspaper or publication can survive without a core of loyal
readers. The same goes for your blog.

The faster you can build a list of blog subscribers, the faster your blog gains
momentum and popularity. There are 2 “normal” ways of doing this:

   1. Feed subscribers – Get people to subscribe to your RSS feeds using an “RSS
       Reader” like Google Reader or BlogLines
   2. Email subscribers – Get people to subscribe to your blog posts via email.
       You can use a regular email management service like Aweber, but the easier
       way to do this is to use Feedburner

The mistake most people do is to just display these options on their blog and expect
people to subscribe by themselves. It’s true that if your content is good, people will

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subscribe to your blog and come back for more. But I’m talking about marketing
your blog here, and that usually means adding a “call to action” in your blog post
or elsewhere on your blog.

A call-to-action can be a simple statement like:

   1. “If you like this post, make sure you subscribe to our blog via RSS feeds or
       via email…”
   2. “To get more updates on this issue, make sure you subscribe to our RSS feed
       or email updates.”
   3. “I’ll be covering more on this issue in the next few days so make sure you
       stay in touch. You can do this by subscribing to our feed..”

If you don’t want to put a call-to-action is each blog post you write, then make sure
you hard-code the text into your blog’s template files so it shows up on each post
you publish, automatically.

Make sure the text is linked like the example above so people can click and subscribe

The next thing you’d want to do is offer something of value if people subscribe to
your RSS feeds. Some call it “bribery” but I just call it marketing. Think about it:
how many survey forms have you filled up just so you may stand a chance at
winning something?

The bottom line is that if you can offer something of value, more people will
subscribe, and stay subscribed to your blog. So how do you do it?

The easiest way is to hold a time-limited contest, where you can offer any of the
   •   Physical gifts or cash rewards to a random winner
   •   Your services or consultation to a random winner
   •   Digital downloads of ebooks, software or anything you can deliver online at no

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The key is to understand what people really want, and ask them to subscribe to your
blog if they want to stand a chance to win it.

Here’s an example of how I added a few hundred subscribers by offering free
WordPress theme makeovers every month:

I understand that my market (bloggers) place an enormous amount of value to
beautiful themes and templates, so I bought the multi-user license to some of the
best themes around and offer them for free. To win one, all they need to do is to
subscribe to my blog via email.

Related Resources:
   •   What is “FeedBurner” and why do you need one?
   •   Using Aweber to build subscribers, as an alternative to Feedburner
   •   Integrating Aweber and Feedburner on a Single Blog
   •   Dirty tactics to increase your blog comments

Sin #7: Not Aggressively Marketing Your Blog
Bloggers today are savvy marketers, and being a savvy marketer they understand
the rule: market or die.

When I say “marketing” I do not mean “advertising”. Advertising is just a small part
of the overall marketing process.

Today it’s just not enough to have better content (or different content) for that
matter to get noticed, picked up and praised. It takes a lot more than building a
better mousetrap.

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In fact, if you’re new to blogging I’d recommend that you spend 60% of your time
promoting your blog and only 40% of the time to write new content. If this
means you cannot put up one post a day it’s ok.

There are three simple ways you can market your blog for free:

   1. Leaving useful comments of related blogs, driving real visitors back to your
   2. Using “Social Media” traffic like StumbleUpon, FaceBook and Digg to get
       traffic to your blog posts
   3. Exchanging reviews with other related blogs to get targeted visitors and a
       link back
   4. Interview other bloggers and after posting their interview on your site, ask
       them if they can link to it. Most of the will.

Look around your niche, and see how many established blog there are right now. I’m
sure you can find a couple of them that produce good content, update daily, have
tons of RSS subscribers and thousands of links pointing back to them.

How do you beat a blog like this? The answer is YOU CANT!

All you need to do is to create a unique angle for your content – cover something
different – and market your blog like crazy.

Traffic is king, and marketing is the red carpet.

Blogging wannabes wish they have traffic, but never really work for it. 99% of them
fail or give up within the first year.

Related Resources:

   •   Blogging secrets from Darren Rowse – the “blogger’s blogger” talks about
       being successful at blogging

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 •   Get traffic from StumbleUpon – an interview I did with Daniel Scocco on using
     StumbleUpon to generate traffic the correct way
 •   23 Twitter plugins for your WordPress blog – Use these plugins to effectively
     market your blog on Twitter

Other Recommended Resources
 •   A list of the best blogging tools and software you should be using:
 •   Free WordPress themes you can use on your own blogs:
 •   Review of top web hosting services for your WordPress blog:
 •   Build profitable niche AdSense sites with WordPress:
 •   Affiliate marketing tips and tools for “super affiliate” bloggers:
 •   Get paid to blog- discover how “paid blogging” or “sponsored blogging”

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