The Key Elements to Internet Marketing A DIY Guide

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					The Key Elements to Internet Marketing – A DIY Guide

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597

Summary:
A DIY guide to internet marketing for the small to medium size
businesses.


Keywords:
diy internet marketing, search engine rankings, seo, link trade


Article Body:
So you have a website, and you want to increase your traffic to sell your
product. There are thousands of the websites just like yours, so how will
you be seen? There are basically 3 options. You can pay some company
thousands of dollars to market your site for you; you can hire someone
full time to do the marketing for you; or you can do the marketing
yourself. This guide will give you the basic knowledge you need to market
your website successfully at your own pace.

First, you need to have realistic expectations. Web sites do not get in
the top 10 in search engines over night. There is a lot of hard work that
needs to be put into a site for it to rank high. I would grab a pen and
paper and write down your main competitors. Then I would use the Google
Toolbar to check their pagerank and incoming links to see how they rank.
The higher the pagerank and more links pointing to your site, the higher
your site will be in the search engines. Once you see how many links are
pointing to their site and how good their pagerank is, you have an idea
how much work is needed to get your site listed.

Link trading is the process in which you will get these links pointing to
your site. You need to contact other similar, good ranked pages and tell
them how trading links will benefit both sites, and then link to them,
and in exchange they will link to you. The more pages linking to you the
better, but remember quality, relevant high pagerank sites is what your
looking for, you want your link to be on a pagerank 2 site as least,
preferably 3+. Managing your link exchange program takes time, some
software on the market can do this for you, some of the software is good,
some bad. I would recommend adding the links to your site manually to
start, until you get a better understanding of the SEO world.

Articles are another good method to establish links to your site. Unlike
a regular link exchange which is just a sentence with a link, publishing
an article you wrote will give other websites quality content about your
business / products and also link back to your site. Most article sites
do not require a link back to them, so when your link is published search
engines count that link better then a standard link exchange because you
are not linking back.
One-way links is just that, a link to your site, but in return you do not
link back. Articles are great one-way links, but so are directories!
There are numerous directories on the internet ranging from shopping to
home improvement. You can go to these sites, and either for free, or a
small fee you can submit your site to them. Having your site listed in
the major directories benefits your site in 2 ways. First, you get a link
back to your site, increasing your link popularity, and second, people
searching the directories for your product may see your site and buy from
you.

As you can see, getting your site listed in the major search engines will
take some time to do, you need to manage a link exchange program, submit
your article to publishers and directories, and maintain your current
website, but remember if you take your time, and establish your presence
steadily over time, then your website will begin climbing in the search
engines, and you will begin to enjoy the benefits of increased traffic.

				
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posted:3/18/2010
language:English
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