Internet_Marketing_India by zhucezhao


									Internet Marketing India

Word Count:

Online marketing firm specializing in outsourcing solutions for web site
marketing, search engine optimization, pay per click, link building,
article submission, web designing, software development and other web

website marketing, internet marketing, seo, ppc, web site designing, link
building, article submission, software development

Article Body:
Art Of Website Marketing

Link Popularity is an ongoing "Off-Page"   Optimization of your website.
The basic idea behind link popularity is   that high quality web sites tend
to have more links pointing to them then   low quality sites do. The recent
algorithms of the search engine crawl or   spider deeper into the links
present on your website to further judge   their relevance and determine
their rank.

Building link popularity has become a science in itself that requires
great deal of analysis and tactics. The phenomena also naturally grows
the user base of the website by rendering the site extremely worthwhile
to visit for a wholesome information on a subject with user-friendly
navigation, which in turn, further advances the ranking of the website
across the search engines equally naturally.

The process may involve extending the content of the website, submitting/
purchasing/ renting links, enlisting in online directories and many more
techniques. The many types of Link Building includes One Way Link
Building or Theme Based Link Building, Reciprocal Link Building, 3 Way
Link Exchange, FFA links through forums/ blogs and Press Releases.

FFA Links

FFA is abbreviation for "Free For All". What we are dealing with here are
not the FFA pages which were popular several years ago. We are discussing
about FFA links through forums here. It is a very interesting and
innovative means of spreading the link of your web pages across web to
qualified visitors, indulging in casual or serious discussions in those

With increasing use and exposure of Internet amongst users, the concept
of discussion forums and blog entries is fast catch up the attention of
both the users and the companies. FFA Forums attract attention of a lot
of internet users as they give them a platform as well as an opportunity
to discuss their problems, seek advice as well as offer solutions/ logics
to given problems, on a topic of interest. The number of forums is
swelling day by day.

These forums present us an interesting tool to build external inbound
links and kick SERP rank. We realize that a couple of links in a forum
may be fruitless, but hundreds of such links posted in different FFA
forums may do the trick! Accordingly, our dedicated team consistently
engages in discussions in topics strictly related to you, comes up with
shrewd comments for submission to hundreds of such forums, intelligently
carrying URLs to your relevant web pages and hence contributing to
Inbound Link Building.

Reciprocal Links

Reciprocal Link Building is one of the most exercised and traditional
tactics of search engine optimization. It entails two way link building
wherein two websites agree to link each other. Reciprocal links are also
known as Link Swaps, Link Exchanges and Link Partners.
Reciprocal link building is an appealing way to invite better attention
from search engines as well as funnel in traffic from each other's
websites. This also ensures the nature of traffic more specific and
filtered when arriving from another website of relevance. However,
narrowing down to and acquiring only quality reciprocal links is the
challenging part of the job that can make or break the success story of
this link building strategy.

Theme Based Links Development - One Way Link Building

Inbound One-Way Theme Based Link Building is considered the best means to
build popularity as it simulates the natural link building, i.e., links
people create in their favourite folders because they found a link they
liked in connection with their theme of search. These links are as
difficult to obtain as they are important for the healthy top search
engine ranking of a website. The latest algorithms of search engines have
included these links as a solid criterion for ranking websites on Search
Engine Result Pages (SERPs).

These links also ensure natural growth of user base as these links enrich
the content of your website rendering it more wholesome for a visitor
searching on a particular theme. As a result, your website receives
visits via bookmarks, links and direct type-ins at the address bar, which
renders you the content and status necessary to not only be ranked
exceptionally well, but also have visitors that want to visit your
website irrespective of what the search engines say.

3 Way Links Development

To have a three -way - link development, we use our own domains for the
benefit of our clients. 3-way link building is a means to invite more
visitors to several websites through a single website. Webmasters
describe this arrangement as "the real silver bullet." The arrangement is
simple. For instance, an article of site A, which is your site, is linked
to a similar article at site B which links back to site A's index page
from site C's index, where in site C is owned/ influenced by site B only.
In each link every site involved get a one-way link. And, this can be set
up in any field of interest, photography, fishing, shopping, Internet or
anywhere where articles would appear.

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