What_is_Search_Engine_Marketing_

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					What is Search Engine Marketing?

Word Count:
440

Summary:
If you are a website owner, you already understand the importance of
keywords and advertising in search engines. In order to make sales,
websites must use the latest advertising technology geared toward the
internet.


Keywords:
search engine marketing, exclusive search marketing services, search
engine optimization, seo, search engine advertising, pay per click, seo


Article Body:
f you are a website owner, you already understand the importance of
keywords and advertising in search engines. In order to make sales,
websites must use the latest advertising technology geared toward the
internet. These methods include search engine optimization and search
engine advertising (pay per click) and are necessary for success in any
online venture. Together they are known as search engine marketing.

Search engine optimization consists of a variety of techniques to
increase the rankings of a website in search engines. Search engines base
rankings on a number of factors that determine relevance of a site and
where they will go in their search results. The search engines use spider
programs which search out websites and, using algorithms designed by the
search engines, gather all sorts of information from the website. Some
considerations in the algorithms consist of things like age of site, how
often the site is updated, content, links, and many other things. Search
engine giant Google uses PageRank to measure sites, with 10 being the
highest ranking which is given to very few sites. If your site has a 4 or
5, that’s pretty good.

Search Engine advertising or Pay per Click advertising is another tool
used in search engine marketing. By advertising directly with the search
engines, a site will be given higher ranking in search results. Search
engine marketing also gives exposure to a site based on content, so the
site appears in search engines when users are looking for a particular
product or keyword. This targeted searching and advertising is dominating
consumer spending. In 2003, $2.5 billion in sales came from search
results, and that number is expected to grow 25 percent this year to $3.2
billion.

Employing these methods of Search engine marketing will increase your
sites visibility in the search results. Both parties win using search
engines. For advertisers using the best techniques of SEO, they will gain
visitors who are looking for their specific products or services. When
their business is put into the search engine, visitors are more likely to
visit the site specifically for their services. Research also shows that
when visitors come to a site through a search engine, they are typically
more motivated to buy.

There are much more to these techniques than listed above. Search engine
optimization itself is very detailed and complicated. To truly optimize
your site, it is important to hire editors who specialize in SEO. And
advertising too requires knowledge of the industry. It is very important
to follow the search engines guidelines to the letter to avoid being
penalized. A company that provides exclusive search marketing services
will do everything from keyword selection to monthly maintenance.

				
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