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									SEO - Guide

Word Count:

Here is given short definition of Alexa Ranking Tool,PageRank,SEO,Site
Maps,Link Popularity,Link Exchange, Reciprocal links.

Alexa Ranking Tool,PageRank,SEO,Site Maps,Link Popularity,Link Exchange,
Reciprocal links,seo.

Article Body:
<b>1. Alexa Ranking Tool:</b>

Alexa is a very powerful tool used to rank web site traffic. Find out how
your web site traffic stacks up against all your competitors! This is one
of the most accurate freely available tools to find out how well your
site ranks up against millions of other sites on the Web.

<b>Remember: </b>

"The lower the Alexa ranking number the more heavily visited the site."
 Some examples are:
                                 Traffic Rank for : 1
                                 Traffic Rank for     : 3
                                 Traffic Rank for : 5
                                 Traffic Rank for    : 8
                                 Traffic Rank for 3,338
                                 Traffic Rank for 14

These rankings are generally consistent with the amount of traffic they

<b>2. What is PageRank?</b>

In short PageRank is a "vote", by all the other pages on the Web, about
how important a page is. A link to a page counts as a vote of support. If
there's no link there's no support (but it's an abstention from voting
rather than a vote against the page).
How many links you have from other web sites are the votes you get for
your web site?

<b>3. How is Page Rank Used?</b>

Page Rank is one of the methods Google uses to determine a page's
relevance or importance. It is only one part of the story when it comes
to the Google listing, but the other aspects are discussed elsewhere (and
are ever changing) and Page Rank is interesting enough to deserve a paper
of its own.
Page Rank is also displayed on the toolbar of your browser if you've
installed the Google toolbar.

<b>4. What is SEO and why is it so important?</b>

It is the process of increasing the amount of visitors to a Web site by
ranking high in the search results of a search engine. The higher a Web
site ranks in the results of a search, the greater the chance that that
site will be visited by a user.

Search Engine Optimization (SEO) plays a vital role in Internet
marketing, this also helps your site get the exposure it deserves and
increase your website traffic instantly.

<b>5. Site Maps?</b>

Site maps are useful in at least two ways:

1. If a user types in a bad URL most websites return a really unhelpful
"404 - page not found" error page. This can be discouraging. Why not
configure your server to return a page that shows an error has been made,
but also gives the site map? This can help the user enormously .

2. Linking to a site map on each page increases the number of internal
links in the site, spreading the PR out and protecting you against your
vote "donations".

<b>6. Your Link Popularity:</b>

Utilization of the search engines is a very important aspect of
marketing; they are usually the first means by which prospects can find
your site. That's why link popularity is so essential. If the customers
can't find your web site, you will not see any sales.

The term "Link popularity" refers to the ranking assigned to your web
site by the search engines. It determines the position your page gets
displayed on when people search for certain keywords in a search engine.
I can already hear you screaming... "Cool, tell me how to get my link

<b>7. Link Exchange?</b>

Link Exchanging, is important because it can drive more visitors then
search engines, once established. Directories ad valuable content for
your customers/visitors, and this it improves your SEO.

<b>8.   Reciprocal links:</b>

1. Reciprocal linking is another name for swapping links.<br>
2. That's a link from you to someone and a link from them to you.

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