Search_Engine_Optimization__SEO__The_Myth_ by zhucezhao


									Search Engine Optimization (SEO) The Myth?

Word Count:

Search Engine Optimization. Big words. Sounds Important. What is it? If
you do a search in google for the web definition of search engine
optimization, you get a lot of different results.

Some simply say that search engine optimization is the generic term for
making sure your site is optimized to appear as one of the top ranking
web sites on a search.

Others get more detailed with their definition and say search engine
optimization is the term used to describe the mar...

home business, work at home, online business,

Article Body:
Search Engine Optimization. Big words. Sounds Important. What is it? If
you do a search in google for the web definition of search engine
optimization, you get a lot of different results.

Some simply say that search engine optimization is the generic term for
making sure your site is optimized to appear as one of the top ranking
web sites on a search.

Others get more detailed with their definition and say search engine
optimization is the term used to describe the marketing technique of
preparing a web site to enhance its chances of being ranked in the top
results of a search engine once a relevant search is undertaken.

A number of factors are important when optimizing a web site, including
the content and structure of the web site's copy and page layout, the
HTML meta-tags and the submission process.

Is it important? That also depends on which definition you believe and
who you ask that question to. If you ask someone who runs a business and
charges for search engine optimization, they will tell you it is the most
important thing you will ever do for your website.

At each SEO website, they will tell you they are the number 1 SEO company
on the web, even though each of them has a completely different method of
optimizing your website.

If you ask many self-appointed webmaster gurus in some of the webmaster
forums, they will tell you the same thing, then each one will tell you a
different way to do it and they will all disagree on the most important
aspects of search engine optimization.
So the confusion continues for the average user and the SEO companies
love it that way. If the consumer doesn’t understand what you are doing,
you don’t really have to do very much and just say you are doing a lot.
Most of them would never work on your website on a contingency payment
plan, one based on actual results and performance. Some say money back
guaranteed, but read the fine print.

A lot of these businesses are based on the fact that people who are new
to the web and even some of those who have been online for awhile do not
know what search engine optimization is. They know that with more and
more people coming onto the web for the first time, their business is
secure. They can continue to tell people that without their service the
website will fail.

I’m not saying all search engine optimization companies are rip-offs.
Some of them really do their best to get good rankings for their clients
and know what they are doing. A lot of them still really believe that
search engine optimization is the key to success on the web.

It isn’t. How’s that for a statement? I know a lot of web designers will
disagree. I know a lot of SEO companies will disagree. But simply put,
search engine optimization of your WebPages is not the most important
thing you need to do to succeed on the web.

Let’s break down some of the things that are included in the phrase
search engine optimization.

Metatags are one of the things these gurus tell you is important.
Metatags are all but dead. Search engines, especially google, ignore
metatags for the most part.

Having them in does not hurt you, but go do a search on any topic besides
web design or search engine optimization, etc. and you’ll find that IF
the websites at the top of the search results have metatags at all, they
usually only have the description and keywords metatags.

Well they also have the title tag, which is sometimes referred to as a
metatag, but it is actually the only metatag you need to have.

Keyword Optimization is something the gurus will tell you is very
important. Some will tell you they know the exact percentage of text that
should be your keywords. Yes, keywords are very important. Do they know
what percentage the search engines will want to read for the best
results? No.

When writing copy for your website, you must be conscious of the keywords
you wish to promote. Don’t pick too many keywords and try to optimize
each page of your website for twenty different things. If you do, it will
not be relevant for any of them. That isn’t guru talk, that’s just plain
old fashioned common sense.

Remember that search engines crawl web pages, not web sites. If you
choose just one or two keywords per webpage that you wish that page to be
optimized for, then you can optimize the page easily and write text the
user will want to actually read.

Write your sales text the way you would with only the user in mind and
with making sales in mind. Then go back and reread the page.

Find places where you can add in your keyword without destroying the flow
you created when you wrote the text in the first place.

Now, do you need to hire an SEO company to do that? Do you know your
product? Do you know how to sell your product? Then you need to write the
text. If you do not wish to write the text, then hire a writer. You still
don’t need a search engine optimization guru.

Some search engine optimization experts will tell you they can increase
your link popularity. They use a variety of methods. They create websites
where they put all of their clients website links so you will have links
to your website. The search engines call these link farms and discount
any value they may have had in the past.

Those methods, along with many others, are simply tricks that temporarily
work. Alot of search engine optimization companies all keep up with the
latest tricks and shortcuts. They may even get you some good results in
the short-term. But what happens when the search engines catch onto the

I’m glad you asked. They stop letting that trick or shortcut work. They
may even penalize the websites that used it. They penalize you, the
customer, not the search engine optimization guru who used the trick and
charged you for it.

Whenever one of these companies tells you it has “inside information”,
“ex-search engine company employees”, “guaranteed search engine
placement”, guaranteed top 10 placement”, or “secret methods”, a red flag
should go up in your mind right away.

If you start a business offline, like a restaurant or a store, you know
that besides the money you will have to put up, you will also have to
work to make it a success. It is no different when you start a business
online. You have to work at it, if you want to be successful.

If search engine optimization is not the most important thing you can do
to become successful, what is? Again, I’m glad you asked.

Promotion. Do not depend solely on being found by the search engines.
Search engines are fickle creatures and what is today’s #1 can be
tomorrow’s #100 just because they decided to change the way they give
relevance to websites. Continually chasing this dream is a total waste of

There are other sources of traffic out there. Would you rather have 1000
hits from a search engine for one of your minor keywords or have 100 hits
from someone who read an article you wrote and came to your website
because they liked what you had
to say?

If you chose the thousand hits, you don’t get it yet. Out of that 1000
hits you might convert 2 of them into sales. Out of the 100, you may get
as many as 20-25 people who want to buy from you. Conversion rate is more
important than how many hits you get to your website.

Write articles about your website, about your products, about relevant
topics to your products or services you wish to sell. Distribute or
submit those articles to article submission websites that provide free
content to webmasters.

You may write one article like the one I am writing now and have 100
webmasters want to use it as content for their website. That would mean
there is suddenly 100 other websites on topics related to your product
that now contain a link to your website. (see the footer below contains
links to my website and is to be included when this article is

That increases your link popularity without the need for a company to
optimize you. Just by submitting your article to several article
submission websites, you increase your link popularity, but when those
webmasters start to republish your articles, you will see a huge increase
in your page rank and the quality of your traffic.

Some people write one article per month and others write one or more per
day. It depends on you. How fast do you want your website to grow?

How much time do you have to invest? If you are not good at writing
articles or do not have the time, hire a writer to ghost-write them for
you with your byline and your links in
the footer.

So that we are clear. Search engine optimization is necessary, but by no
means the most important thing you can do for your website to make it
successful. I would not pay a lot of money for this service. Promoting
your website IS the most important thing you can do. Articles are just
one of the methods you can use to promote your website.

Advertising, buying links on relevant websites, posting in forums and
blogs with related topics, putting your link in your signature line, are
some of the other ways you can promote your website.

My Checklist:

1. Be conscious of the keywords you wish to target with each webpage you
build. Write your text for the reader, then go back and add your keywords
without destroying the flow of your text.

2. Make sure the website is easy to navigate and user-friendly. Don’t
assume the customer knows the web site as well as you do. Make it simple.
Make it easy to find the buy button!
3. Once the website is built, quit worrying about the newest search
engine trick or optimization technique as some like to call it.

4. Search for blogs and forums with related topics and sign up for them
and participate in discussions with your link in your signature line.

5. Write articles about related topics and submit them everywhere or buy
a service like that will do the submissions for you. If you
cannot write the articles, hire someone to do it for you.

6. Don’t do link trades with websites that have less traffic than you do.
Buy links on websites that have more traffic than you and are on a topic
related to your products or services.

This article in no way claims to have listed all the ways you can use to
promote your website. What I have done here is tried to explain to you
what is or is not important to creating and maintaining a successful
website. I hope this helps you.

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