Search_Engine_Optimisation_-_The_significance

Document Sample
Search_Engine_Optimisation_-_The_significance Powered By Docstoc
					Search Engine Optimisation - The significance

Word Count:
739

Summary:
From a small local business in a town to a big industry playing on an
international platform, marketing has been a prime tool for any company
or business to succeed. People started with using tools like write-ups,
references, pamphlets and much more to convey their means or advertise
themselves among a group. But now is....


Keywords:
Search Engine


Article Body:
From a small local business in a town to a big industry playing on an
international platform, marketing has been a prime tool for any company
or business to succeed. People started with using tools like write-ups,
references, pamphlets and much more to convey their means or advertise
themselves among a group. But now is a time where everything happens just
on the click of your finger. And in this time is required marketing at
the speed of light, marketing with niche concepts that are applied even
before a common man would think.

With the time we are moving from a physical world to a virtual world.
Companies started building up their websites to have a presence in the
virtual world. But likewise there are billions of websites. What would be
your identity then? In this age of Internet and Technology, getting your
business visible to your customer segment is more important and this is
where the Search Engine Optimization comes into picture.

Building up a website is like making a saw and optimizing your website is
like sharpening that saw to use. And it is quite logical that you cannot
take optimum use of your saw without sharpening it.

Search Engines are a system through which one gets the information the
later wants. Search engine optimization (SEO) is the process of improving
the volume and quality of traffic to a web site from search engines
through search results. Usually, the earlier a site is presented in the
search results or the higher it “ranks”, the more searchers will visit
that site. In simple words, Search engine optimization (SEO) just means
your site is as accessible as possible to the search engines to improve
the chances that they will serve it up when your potential customers type
in specific search terms (called keywords). The more easily search
engines find your site, the higher up it appears on their results pages.

In this world, SEO is definitely a smart move for any business.

But getting your site ranked for your keywords, there are many aspects
that play a key role: a proper site structure, clean coding and necessary
keywords, to name a few. This requires the every page of your website to
be optimized. Every page should have a proper title, genuine keywords and
a perfect description that matches the page. These title, keywords and
description have to be relevant for every individual page. Search engines
“crawl” the Web looking for the keywords that their users enter, so
putting those keywords throughout your site means your pages will be
picked up during searches by the search engine. Hence you have to put
your foot into your customer’s shoe to understand what keywords your
customer would use to search for a particular product or service. You
have to learn your customers’ mind and this will give you the best of
Title and meta (Keywords and description) to optimize your website. Also,
optimizing your content is equally important as that plays an important
role. You may optimize your content with putting keywords in your
content, giving the Heading tags to titles, giving bold effects wherever
necessary, giving links (to phrases in the content) to internal pages
wherever appropriate.

Also, other activities to rank up your website in search engines are
submitting your website URL into more and more search engines, adding
your website URL into online directories, building up links with other
relevant business sites, submitting rich articles into article sites,
submitting your blog pages into various blog sites, submitting Press
Releases into various Press Release sites. This will both increase the
traffic overall to your site and enhance your search engine rankings,
since the search engines pick up on the number of times people link to
and from your site and rank your website higher accordingly.

People try many techniques to boost up their website ranking in these
search engines for the specific keywords. People make researches to add-
on their skills to make this task easier, faster and more genuine.

There are companies that provide services for SEO to other companies. We
at Semaphore Software (www.semaphore-software.com) have a dedicated team
that researches on the SEO and SEM (Search Engine Marketing) activities
and undertake projects to upgrade the website ranking for our clients
from different businesses.

It has become very important to move ahead with the fast pace if you wish
to survive your business in this global competition.